Anne pryor's linked in guidelines notes and packages 3 2013


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Anne pryor's linked in guidelines notes and packages 3 2013

  1. 1. | PROFILE BRAND GUIDELINESPrepared by Anne Pryor, suggested brand guidelines when creating your LinkedIn profile.LINKEDIN PROFILE CONTENT SUGGESTED BEST PRACTICES | COPY SUGGESTIONSPHOTO: Must have professional head shot representing brandPROFESSIONAL HEADLINE: (120 Title at Company Name| Brand statement (What happens because ofcharacters) you™, or company brand statement) I help X companies with?INDUSTRY: Choose relevant to your role. I change weekly during job search, different jobs and groups get pushed out.SUMMARY: (2,000 characters) Add one paragraph of your specific background. First person is more authentic. This will be different for each LinkedIn Profile owner.Example: Hi, I am Name; in my role as a Tile for Company I am responsible for … I am known for…. (follow Kathleen Crandall’s personal branding format)(Highlightcompany HR / Talent Add more content to Summary. In job search add your email address.Management or Division branding)SPECIALTIES: Add your areas of expertise and the key words of the company.CURRENT POSITION:(title 120 Add title’s seeking | Key words which represent company servicescharacters) Add DescriptionExample: Director of Marketing and Business Development | Management Consulting | In Post-Acquisition TransitionPAST POSITION:Add Description Add past positions Titles | SpecialtiesRECOMMENDATIONS: Get three from former bosses, clients, vendors, business partners. (Give 3) First 6 words most important (leverage branding)ENDORSEMENTS: Add SKILLS, Give Endorsements (authentically)WEBSITES: Add three Personal, Blog, Company, Association, Boards, etc.INTERESTS: Add 80% professional key words and 20% personalAnne Pryor, Guidelines as of 3.20.13,,
  2. 2. LINKEDIN PROFILE CONTENT SUGGESTED BEST PRACTICES | COPY SUGGESTIONSTWITTER: Add your Twitter account or company Twitter (Don’t connect the Twitter to LinkedIn if you Tweet ‘out of brand ‘personal information.)PUBLIC PROFILE: Reserve your name by clicking Edit. Type your first and last name into the Customize public profile box INFORMATION: Add the company address, and email, if you choose (no personal information).CONTACT INFORMATION: (1300 Add information regarding with whom you want to connect and companycharacters) talent websites. Add email.Example: I’m interested in connecting with(add email if you choose)SKILLS: Add skills (up to 50, key words, HR, Talent Management, etc.) You’re getting Endorsed on these.PUBLICATIONS: Add publications with link to website; include white papers, professional publication articles where you’ve contributed.CERTIFICATIONS: Add professional certifications.MEDIA RICH CONTENT: under Add PPTs, white papers, article,SlideShare,YouTube videos, other portfolioSummary, Experience, Education items. Set up a SlideShare account. Must have URL to add this content.GROUPS: Join Groups relevant to your area of expertise, where your prospects might join, and your interests. Start corporate groups (or someone else will). Types: Alumni, Thought Leadership, Industry, Experts, Coaches, Targeted Companies, Where Recruiters are in.ASSOCIATIONS Add your professional associations.HONORS & AWARDS Add current and past honors and awards.DETERMINE KEY WORDS: Companies, Industries, Services, Products, Brands, Target Audiences, TechnologiesSkills, Hobbies, Interests, etc. (find from job descriptions, company pages)GETTING STARTED: (Strategy, Settings)Anne Pryor, Guidelines as of 3.20.13,,
  3. 3. LOOK GOOD BE FOUNDCREATING MEANINGFUL CONNECTIONSCOMMUNICATING BRAND ONLINE - MARKETING STRATEGYLEVERAGING THE POWER OF LINKEDIN10 TIPS FOR PREPARING TO BUILD YOUR PROFILE: 1. Understand who you are and where you are going 2. Understand your personal brand and how you want to communicate it 3. Update resume 4. Find 3 job descriptions that you’re interested in (your current job responsibilities) 5. Target 20-25 key words that represent skills, specialties, industries and where you are targeting 6. Bring titles of people that hire you 7. Think about publications, trade magazines and associations that you’re interested in 8. Set up Google / Bing / Yahoo Alerts to get relevant content pushed to you 9. Think about 3 things that you might blog about, that you want to be known for 10. Think about Groups that you’d like to join, now and future HOW WE CAN HELP YOU DO YOUR HIGHEST AND GREATEST GOODAnne Pryor, Guidelines as of 3.20.13,,
  4. 4. Meaningful Connections is changing the way people and businesses clarify and reach goals, build their brand andincrease brand visibility. We offer customized programs for groups and individuals. Whether you need career strategy,personal branding or online visibility support or all three, we can help.OPEN WORKSHOPS: (REGISTER NOW - Limited Seating) Thursday, April 4, 2013: CAREER STRATEGY 101 ( Wednesday, April 16, 2013: UNDERSTAND THE POWER OF YOUR PERSONAL BRAND( Thursday, May 9, 2013: LEVERAGING LINKEDIN (bring computer) ( o Location: Park Place E, 5775 Wayzata Blvd., #700, St. Louis Park, MN o Limited seats available o Cost: $150 for each workshop o Register: by emailing Rise, Kathleen or AnneCOACHING PACKAGES: One on One Coaching - work with us individually on an hourly basis starting at $150 / hour Purchase a coaching package starting at $1500 for coaching to use as needed with each Strategist Watch for upcoming Women’s Enlightenment Circle (20 special women for a nine month connection intensive)WORKSHOPS AND CORPORATE TRAINING PROGRAMS:We offer options for groups in one-day or multiple-day workshops and seminars. We can combine career strategy,personal branding and Online Visibility / LinkedIn training in one turnkey program or deliver each independently.SPEAKING ENGAGEMENTS:Keynote speeches, event break-out sessions and special events nationally, we provide high-impact presentation forspecial event, sales meeting, training and development program activity or association event.Be well, my friends,Anne Pryor, Guidelines as of 3.20.13,,