Talent Attraction and RetentionTaking on the Challenge
Good growth relative to New Zealand
Our population strategy                                                     Having more people... The rationale           ...
Skills and employment         Unemployment Rate - Taranaki V NZ                      Taranaki   NZ8.07.06.05.04.03.02.01.0...
O&G skills and employment    • NZ O&G business activity will increase in next 12      months (56%)    • Skills shortages n...
Our biggest challenge• We’re losing more people to overseas countries than we are  gaining...• 1,124 people arrived and 1,...
Resulting in a net population loss          Net Gain/Loss in Regional Population due to International migration           ...
Many of these are our young andtalented ....                        Age of Long term Departures: Taranaki to All countries...
The Aussie dynamic Australia comprised 31% of our 1,124 long term arrivals to Taranaki in 2012 (year to June), but 73%    ...
Arrivals from Australia to Taranaki (permanent and long term) -                                      annual to June4504003...
Departures from Taranaki - Long term to Australia - Annual to June140012001000800600400200  0       2000      2001   2002 ...
The "Aussie drain": Net impact on Taranaki population:                                            annual to June   0      ...
The Aussie drain If it wasn’t for the net loss of people from our region to Australia, Taranaki                      would...
The Fly-In Fly-Out (FIFO) dynamic Long distance commuting work practices   Used to fill capability and capacity needs   Wo...
New Zealand/Taranaki          FIFO workersare commuting on regular basis to        Australia to work   (while family remai...
FIFO Info No formal FIFO stats available FIFO’s not acknowledged (yet) in NZ Government policy strategy/response    labour...
Our needs for talent are growing
BUTAustralia (and other countries) are also experiencing   workforce and skill shortages , especially in O&G, energy, mini...
Why is doing something important?  An employer perspective …  • Brian Souness, Clough AMEC Beca  • Mark Arnold, Fitzroy En...
So what are we doing?Swap SidesTalent attraction campaign
Swap Sides Phase One began 18 months ago ahead of build up to RWC 2011 Based around emotive comparisons of bigger city liv...
Swap Sides – Round 2 Building on the successes of Phase 1 Scheduled for roll-out this month Focus   FIFO   Ex-Pats   Retir...
Swap Sides: FIFO - Australia Increasingly popular work choice for many skilled workers Commonplace in Western Australia an...
Swap Sides: FIFO - Australia Focus of Swap Sides is to counteract role FIFO can play as step to permanent residence in Aus...
Swap Sides: FIFO - Australia Featured on Perth Airport baggage carousel billboards in October and November Supporting PR, ...
Swap Sides: FIFO - AustraliaDigital Media – Online Banners on Energy and Engineering Sites• FIFO families sites, mining si...
Swap Sides: Expats Animated video targeted at expats Combines ex-local comedian Ben Hurley with regional aspects to positi...
Swap Sides: Ex-Pat Video Uploaded to YouTube and shared through multitude of channels including Venture Taranaki, HainesAt...
All roads lead to micro-site Roll-out drives respondents to a micro-sites www.swapsides.co.nz / www.swapsides.co.nz/FIFO G...
Swap Sides: What Can You Do?Get Involved    Share the video    Use the FIFO campaign pieces – they are available to you at...
Talent Attraction and Retention      Taking on the Challenge              Your region needs YOU!
www.taranaki.info/swapsides
Venture Taranaki's talent campaign launch october 2012 [read only]
Venture Taranaki's talent campaign launch october 2012 [read only]
Venture Taranaki's talent campaign launch october 2012 [read only]
Venture Taranaki's talent campaign launch october 2012 [read only]
Venture Taranaki's talent campaign launch october 2012 [read only]
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Venture Taranaki's talent campaign launch october 2012 [read only]

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Presentation on Venture Taranaki's talent attraction campaign with a special focus on the oil and gas industry in New Zealand.

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Transcript of "Venture Taranaki's talent campaign launch october 2012 [read only]"

  1. 1. Talent Attraction and RetentionTaking on the Challenge
  2. 2. Good growth relative to New Zealand
  3. 3. Our population strategy Having more people... The rationale is compelling for Taranaki: • Growth 2035 • Retention of central Population: 135,000 government services, GDP = 6.4 billion • Diversification • Justifying and affording ‘city’ 2012 amenities Population: 109,000 (est.) • More jobs to service the people GDP = $5.5 billion (circa) • Meet needs of business growth + need more workers to service current and future business development needs
  4. 4. Skills and employment Unemployment Rate - Taranaki V NZ Taranaki NZ8.07.06.05.04.03.02.01.00.0
  5. 5. O&G skills and employment • NZ O&G business activity will increase in next 12 months (56%) • Skills shortages now a far greater risk than before (2007) • Need to source in next 12 months: – 100+ engineers – 70 operators – 50 technical staff – And many more (NB: these numbers only represent 10 largest companies in the survey)Source: PSANZ, 2012
  6. 6. Our biggest challenge• We’re losing more people to overseas countries than we are gaining...• 1,124 people arrived and 1,679 departed (-555) Taranaki Arrivals and Departures - year to june arrivals departures 1800 1600 1400 1200 1000 800 600 400 200 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  7. 7. Resulting in a net population loss Net Gain/Loss in Regional Population due to International migration - Taranaki Region 600 400 200 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012-200-400-600-800
  8. 8. Many of these are our young andtalented .... Age of Long term Departures: Taranaki to All countries Year to June 2012450400 387350300250 234200 162 142150 124 111 110 95100 85 78 73 4150 20 12 3 0 0-4 years 5-9 years 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 years years years years years years years years years years years years years
  9. 9. The Aussie dynamic Australia comprised 31% of our 1,124 long term arrivals to Taranaki in 2012 (year to June), but 73% of our long-term departures
  10. 10. Arrivals from Australia to Taranaki (permanent and long term) - annual to June45040035030025020015010050 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  11. 11. Departures from Taranaki - Long term to Australia - Annual to June140012001000800600400200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  12. 12. The "Aussie drain": Net impact on Taranaki population: annual to June 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 -100 -77 -200 -250 -242 -300 -283 -400 -392 -500 -475 -509 -535 -600 -572 -604 -700 -678 -691 -800 -900 -885-1000
  13. 13. The Aussie drain If it wasn’t for the net loss of people from our region to Australia, Taranaki would have experienced a net gain of 330 people from overseas countries (June 2012)
  14. 14. The Fly-In Fly-Out (FIFO) dynamic Long distance commuting work practices Used to fill capability and capacity needs Workers travel by air (or e.g. Car/bus) to and from worksites Work is typically in remote locations Company typically provides/funds accommodation/living expenses for workers but not families at or near worksite Work roster; fixed days on & off Source of workers: more populated areas with skill sets Used in Australia to help service work requirements for major O&G and mining industries/projects
  15. 15. New Zealand/Taranaki FIFO workersare commuting on regular basis to Australia to work (while family remains here)
  16. 16. FIFO Info No formal FIFO stats available FIFO’s not acknowledged (yet) in NZ Government policy strategy/response labour market/migration strategies Research – minimal – mostly Australia focus FIFO Regional issues e.g. Social/infrastructure Individual: isolation, health, family VT initiating FIFO research (& other marketing talent campaign responses)
  17. 17. Our needs for talent are growing
  18. 18. BUTAustralia (and other countries) are also experiencing workforce and skill shortages , especially in O&G, energy, mining. Taranaki is part of their solution
  19. 19. Why is doing something important? An employer perspective … • Brian Souness, Clough AMEC Beca • Mark Arnold, Fitzroy Engineering
  20. 20. So what are we doing?Swap SidesTalent attraction campaign
  21. 21. Swap Sides Phase One began 18 months ago ahead of build up to RWC 2011 Based around emotive comparisons of bigger city living versus positives of Taranaki career and lifestyle – ten key concepts (e.g. city parking, the lights, lunchtime surfing) Focused on selling the lifestyle and region’s USPs – essentially ‘grass is greener’ in Taranaki Extremely positive response and built strong momentum Underpinned by micro-site, stories of new residents, referrals, lifestyle toolkit and making sure jobs are promoted online
  22. 22. Swap Sides – Round 2 Building on the successes of Phase 1 Scheduled for roll-out this month Focus FIFO Ex-Pats Retirees
  23. 23. Swap Sides: FIFO - Australia Increasingly popular work choice for many skilled workers Commonplace in Western Australia and increasingly in other areas of Australia Target of recent tourism campaigns encouraging FIFOs to spend leisure time in Australia rather than going home
  24. 24. Swap Sides: FIFO - Australia Focus of Swap Sides is to counteract role FIFO can play as step to permanent residence in Australia Encourages people to return to Taranaki when FIFO loses its appeal or see Taranaki as a new option Not anti-FIFO: Taranaki has significant number of FIFO workers working elsewhere, residing here and contributing to economy, but don’t want to lose them permanently.
  25. 25. Swap Sides: FIFO - Australia Featured on Perth Airport baggage carousel billboards in October and November Supporting PR, digital and social media Media interest and seeding Rolling out to Queensland in 2013 Campaign visuals available for sharing with employers and those who want to use them
  26. 26. Swap Sides: FIFO - AustraliaDigital Media – Online Banners on Energy and Engineering Sites• FIFO families sites, mining sites, specialist trades and sector sites sites, job sites, NZ news sites (geo-targeted) and Google network
  27. 27. Swap Sides: Expats Animated video targeted at expats Combines ex-local comedian Ben Hurley with regional aspects to position Taranaki as ideal to live and work Objective is to move Taranaki ‘up the list’ of places to live and work amongst ex-pats and present Taranaki as the New Zealand we all like to remember and skite about. KEA research tells us ex-pats hate being told what to do, but they love to know what’s out there and on offer. We want everyone to share it!
  28. 28. Swap Sides: Ex-Pat Video Uploaded to YouTube and shared through multitude of channels including Venture Taranaki, HainesAttract and Ben Hurley networks Social Media Media coverage Sharing by employers, residents and all who wish to do so Supporting banner advertising on websites of interest to target market including targeted viewing on New Zealand based sites
  29. 29. All roads lead to micro-site Roll-out drives respondents to a micro-sites www.swapsides.co.nz / www.swapsides.co.nz/FIFO Gives us an opportunity to communicate Encourages sign up to find out more about Taranaki on an ongoing basis including jobs, lifestyle, events and more Profiles stories of migrants and returning ex-pats
  30. 30. Swap Sides: What Can You Do?Get Involved Share the video Use the FIFO campaign pieces – they are available to you at any time Make sure your vacancies are loaded on the regional website, www.taranaki.info/jobs Use the lifestyle toolkit as part of your recruitment campaign info packs Use Venture Taranaki to support your talent attraction needs Spread the word
  31. 31. Talent Attraction and Retention Taking on the Challenge Your region needs YOU!
  32. 32. www.taranaki.info/swapsides
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