Linking research with social media
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Linking research with social media

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This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to ...

This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.

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  • Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  • Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  • Slide with example tweets

Linking research with social media Linking research with social media Presentation Transcript

  • Linking research and teaching with social media Anne Osterrieder (Oxford Brookes University) Jeremy Pritchard (University of Birmingham) #SEB2013
  • Why do we communicate?
  • How do we communicate? View slide
  • Social media is just another tool View slide
  • Research Writing Networking Your work Reflections Teaching Outreach
  • Your work Social media Twitter Weblog Google+ Flickr Facebook Research Writing Networking Reflections Teaching Outreach
  • Test the water – you can just read before registering
  • Make it easy for others to find you – include relevant keywords in your profile
  • Find interesting people to follow • Use ‘search’ function with your keywords. • Go through your contacts’ friends lists. • Curated lists, circles… • Check out relevant hashtags.
  • Hashtags # - turn a word into a link
  • Provide content
  • Blogging http://www.aobblog.com - powered by http://www.wordpress.com
  • Micro-Blogging http://www.twitter.com
  • Photos http://www.flickr.com
  • Audio http://www.SoundCloud.com
  • Video & Live-Streaming http://www.youtube.com/user/InnerWorldsJIC
  • Pinboards http://pinterest.com/johnrhutchinson/
  • Groups / communities https://plus.google.com/u/0/communities/107276823972957651082
  • Pages https://www.facebook.com/pages/Cytogenomics-and-Epigenetics-Laboratory/160417117341406
  • Increasing the reach of your content • Make use of hashtags. • It’s OK to ask others to re-share (e.g. subject-specific accounts, users with many followers…).
  • Engage with others
  • Don’t be afraid to follow and interact with people – that’s why they are on social media!
  • What to be aware of
  • http://storify.com/BeckiePort/overlyhonestmethods
  • Think before posting unpublished data, gossip, too personal things…
  • “Don’t feed the trolls”! Think about discussion guidelines for your blog, do not let “flame wars” explode. If in doubt, step away!
  • Be aware of the nature of the medium – missing body language, non-English speakers, emoticons, interpretation…. Misunderstandings will happen, but can be cleared up.
  • Use social media efficiently
  • Managing ‘information overload’ • Follow only relevant content. • Make use of lists, ‘favourite’ functions, productivity software to organise information. • Dip in and out rather than trying to keep up. • Smartphone/tablet apps.
  • Resources • http://www.plantcellbiology.com/resources/ • http://slideshare.net/anneosterrieder @AnneOsterrieder @DrJPritchard @Bioscicareer #SEB2013