USC Annenberg Strategic Plan
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USC Annenberg Strategic Plan



A brief overview of USC Annenberg's strategic plan drafted in 2009.

A brief overview of USC Annenberg's strategic plan drafted in 2009.



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USC Annenberg Strategic Plan USC Annenberg Strategic Plan Presentation Transcript

    • USC Annenberg School for
    • Communication & Journalism
    • “ Re-Imagining the future – Annenberg 3.0”
    • “… if not Annenberg, then who?
    • … if not now, when”?
    • October 19, 2009
  • We aspire to be . . . . … a world-class, innovative, full-service school, in a networked university in the most global city in America ; … THE leader in the converged study and practice of communication and journalism, and associated fields, in the US and abroad; … innovative, entrepreneurial, interdisciplinary with a fully integrated regard for ethics, integrity and diversity in our teaching, research and service. The Annenberg 3.0 Vision
  • Mission Statement
    • The USC Annenberg School’s mission is to educate and empower the next generation of leaders in communication, journalism, public diplomacy, and public relations. Through technology enhanced life-long learning and community-based practice, ASCJ supports media-literate entrepreneurs in a digitally converged, pluralistic, global information economy in Los Angeles and beyond.
  • ASCJ Strategic Goals
    • Strengthen and position the ASCJ brand as the leader in the practice and study of communication, journalism, public diplomacy and public relations in the US and abroad.
      • a) Recruit, nurture, and retain, from “cradle to grave”, the best and most diverse group of undergraduate, graduate and mid-career students and professionals.
      • b) Recruit, nurture and retain nationally and internationally recognized faculty and staff in priority areas central to a global digital economy and healthy society, to complement and deepen current core competencies.
    • 2) Create a converged curriculum and innovative training environment at all levels while maintaining ASCJ’s traditional standards of excellence in core competencies through collaboration , flexible adaptation and experimentation.
    • 3) Grow basic and applied research in areas of competitive advantage for ASCJ, with a particular emphasis on cross-school and cross-center collaboration and externally-funded efforts.
    • 4) Strengthen ASCJ’s capacities to impact local communities, non-profit and industry leaders, and policy makers in the US and world through a global network of partners.
  • Core Competencies
    • We are committed to
    • re-invigorated traditional skills of analysis and expression, &
    • new competencies:
    • Fundamental competencies – e.g. critical thinking, understanding and respect for ethics and diversity, and the ability to locate, create, analyze and disseminate information.
    •   Adaptive competencies – i.e., just-in-time skills to understand and adapt successfully in the rapidly converging media environment and emerging participatory culture of communications
    • ‘ Path-breaking’ competencies : e.g., the newer skills, attitudes, knowledge and experience necessary to achieve effective multi-media and social change leadership, entrepreneurship, sustainable innovation and civic engagement.
  • Next Steps
    • Who
    • How
    • Email & Letters
    • Focus Groups
    • Interviews
    • Moderated Blog on ASC Website for Public Discussion
    • Revision of document
    • Implementation
    • Fine-tuning / Adaptation