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Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
Marketing and promotion practice by health librarians: report of a brief survey
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Marketing and promotion practice by health librarians: report of a brief survey

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  • 1. Marketing and Promotion Practice by Health Librarians: report of a brief survey Anne Murphy Tallaght Hospital Library Promote Visibility & Identify Champions, a SHELLI Event 14 March 2014
  • 2. SHELLI Theme B: Promote visibility, Identify champions ... people influence and friends win to how ... How to win friends and influence people
  • 3. SHELLI Theme B: Promote Visibility, Identify Champions  Health librarians  market themselves and their services to their users & stakeholders  identify senior clinical / corporate champions with whom partnerships can be built to raise the profile of the library and promote its value more widely throughout their institution  Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary
  • 4. What type of organisation do you currently work in? HSE 12% Teaching Hospital 25% University 12% Govt/State Agencies 18% Other 9% Registered Charity 12% Publicly-funded Voluntary Body 9% IoT 3%
  • 5. What is your role? Senior Library Assistant Deputy Librarian Information Specialist Librarian 10% Information Officer Assistant Librarian 21% Research Officer/Librarian 13% Head of Service 44%
  • 6. SHELLI says ... Health Librarians market  Expertise in EBM  Information literacy skills  Specialist information and search services
  • 7. Health Librarians market... Expertise in evidence-based practice 37% None of the above 6% Information literacy skills 78% Specialist information and search services 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 8. Health Librarians use a variety of promotional channels Brochures 67% Posters, 39% Display: noticeboards, cabinets 61%Library newsletter 45% Library website 73% Ask a Librarian 33% Vendor- supplied promotional materials 30% Email updates 85% Branded promotional materials 18% LCD Display in Library 12% Competitions, 24% Tagline / mission statement in email sign-off 12% 0% 20% 40% 60% 80% 100%
  • 9. Health Librarians hold events to promote the service Book / Exhibition launches 10% Library Ireland Week 45% Seminar / invited speaker events 26% Information Literacy / Teaching sessions 97% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 10. SHELLI says ... market to  Clinicians  Other professions within academic health and health service environments  Hospital managers  Health care and other stakeholders
  • 11. Health Librarians market to ... Research Staff, 66% Other 22% Doctoral students 31% Postgrads 50.0% Teaching Staff, 51% Medical Surgical 65% Executive M/ment / Admin, 56% Nursing 75% Allied Health 66% Undergrads, 50% 0% 10% 20% 30% 40% 50% 60% 70% 80%
  • 12. SHELLI says ...  Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary
  • 13. Health Libraries have an online presence... None, 6.3% Intranet, 16% Other, 3% Separate library website 16% Both intranet & website 25.0% Organisation website 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 14. Who has editing rights to the site? Don't know, 6.3% Other, 15.6% PR/ Comms Dept, 6.3% Another Librarian, 40.6% Me, 53.1% ICT, 25.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 15. Policies, Planning & People
  • 16. Which of the following does your Library have? Mission statement Marketing strategy Budget / funding for marketing and promotion None of these 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 17. Have you conducted any of the following? SWOT analysis, 33.3% PESTLE analysis, 0.0% Stakeholder analysis, 13.3% None of these, 60.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 18. Is there a budget / funding for marketing your service? Have a budget 19% No budget 71% Don't know 10%
  • 19. Have you had formal training in ... ? Marketing 45% Promotion 30% Website / intranet Editing, 75% Writing 35% Advocacy 15% Leadership 35% Strategic Planning 45% Other 5% Event Management 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 20. Pencil in Promoting Yourself and Your Service To Your Peeps!

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