Dutch Design 101
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Dutch Design 101

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Whenever I work abroad, I’m always asked what makes Dutch Design so good. This is a problematic question, first of all because one could question it’s ‘good-ness’ (what are the criteria that ...

Whenever I work abroad, I’m always asked what makes Dutch Design so good. This is a problematic question, first of all because one could question it’s ‘good-ness’ (what are the criteria that form our ideas of quality?), and second of all, if one assumes that yes, it does represent one of the greatest design scenes in the world, there is not one easy answer to explain success. Countries with design cultures ranging from the embryonic to booming (from Romania, to Russia, to South-Korea) are looking for clues and patterns to create such a success at home. But the Netherlands does not offer a secret formula to be replicated: it’s an ecology where many factors like Dutch history, culture, education, business and government all play their role.

For Do More Good CSK, a Michigan/Colorado based branding agency, I developed a compact 30 minute online talk on Dutch Design. The presentation tries to give novices to the topic an idea of this ecology: Dutch Design 101 presents Hollands background, current developments and possible future directions of design. It shows the holistic approach that is needed to create a successful support system, and the blood, sweat and tears and decades of work that go into it.

Thanks to Joost Roozekrans for his contribution.

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  • Hi Rohit, thanks for the love, the youtube video's by Daan Roosegaarde, Christien Meindertsma and Bas van Abel (Fairphone) are the following here:

    Smart Highway
    http://www.youtube.com/watch?v=VpZjG1gf0rU

    Fairphone
    http://www.youtube.com/watch?v=hIR3VW5DQ_o

    het verzamelde breiwerk van loes veenstra
    https://www.youtube.com/watch?v=j-AZf_DoD7Y
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Dutch Design 101 Dutch Design 101 Presentation Transcript

  • DUTCH DESIGN 101 DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • WHY IS DUTCH DESIGN SO GOOD? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • Job van Bennekom Droog Design Hella Jongerius Nalden De Makers Van DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • Victor & Rolf Bertjan Pot (MOOOI) Studio Dumbar Richard Hutten Rem Koolhaas DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • HOW CAN WE GET SUCH A GREAT DESIGN SCENE? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • HOW CAN WE GET SUCH A GREAT DESIGN SCENE? IS IT? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • There ARE NO EASY ANSWERs... DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • IT’S an intricate design ecology DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • THE NETHERLANDS for DUMMIES* *99% of the global population probably cannot locate the Netherlands on a map... Should we blame them? Perhaps not. DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • the Netherlands 16.800.000 Dutch people capital Amsterdam kingdom that includes 4 carribean islands 37.000km2 / 22.000 sq mi (4hr drive from top to bottom) DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • Complicated? Only to the anglophones... We say: Nederland = the Netherlands Nederlanders = the Dutch Nederlands = Dutch Don’t confuse us... Deutschland = Germany Deutsche = the Germans Deutsch = German DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • Test your knowledge: famous Dutch people Doutzen Kroes (model) Johan Cruijf (soccer player) Peter Stuyvesant (regent of NY) Melisandre (the red witch) Anne Frank (holocaust victim) Freddy Heineken (brewer) Rem Koolhaas (architect) Jantje Brinkers Anton Corbijn (photographer) Armin van Buuren (dj) DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • BAck to the design ecology... DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOODthe anatomy classes of Dr. Nicolaes Tulp, Amsterdam 1632 Rembrandt, CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • THE NETHERLANDS HAS A RICH VISUAL HISTORY... Vincent van CSK — the Design 101 Remote Talk DO MORE GOOD Gogh,Dutchstarry night, 1889 @annemiltenburg
  • THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk 1943 Piet Mondriaan, Broadway Boogie Woogie, @annemiltenburg
  • ...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE SPIRIT DO MORE GOODare good for design. Baruch Spinoza, Dutch/Portuguese philosopher, 1632-1677 Free spirits CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • ...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE SPIRIT Multi-cultural society
  • ...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE SPIRIT Gay Pride Amsterdam
  • THE NETHERLANDS IS RELATIVELY WEALTHY DO MORE GOOD CSK — Dutch Design 101 Remote Talk $48.460 (US $50.000). The Gross National Income per capita is @annemiltenburg
  • It’s also EXTREMELY SMALL, THEREFORE the dutch HAVE TO BE CREATIVE DO MORE GOOD CSK designed their own country The Dutch have — Dutch Design 101 Remote Talk @annemiltenburg
  • ...which they have turned into an expertise DO MORE GOOD CSK company Van Oord isTalk Dutch dredging — Dutch Design 101 Remote responsible for the creation of the palm island structure in Dubai. @annemiltenburg
  • WITHOUT NATURAL RESOURCES OF THEIR OWN, THE DUTCH MAKE MONEY THROUGH TRADE & SERVICES... DO the 17-18th century, the Dutch VOCTalk the largest trader of Asia, and the first company in history to issue stock/shares. @annemiltenburg In MORE GOOD CSK — Dutch Design 101 Remote was
  • as well as the knowledge economy —and more recently, the creative industries DO MORE GOOD CSK — Dutch Design 101 Remote Talk TU Delft Luna solar powered vehicle @annemiltenburg
  • THE DUTCH GOVERNMENT HISTORICALLY PLAYED A LARGE ROLE IN promoting design DO MORE GOOD CSK —designers and architects to design their products and services ...commissioning Dutch Design 101 Remote Talk @annemiltenburg
  • DESIGN THAT IS USED BY EVERYONE... Ootje Oxenaar, 1980’s
  • AND SEEN BY EVERYONE... DO MOREDumbar, National PoliceRemote Talk Studio GOOD CSK — Dutch Design 101 brand identity @annemiltenburg
  • COMPANIES ASK DESIGNERS TO CREATE SOMETHING DIFFERENT,SOMETHING THAT PEOPLE WILL NOTICE DO MOREStudio Smack Design 101 Remote Talk Image: GOOD CSK — Dutch @annemiltenburg
  • SOMETHING THAT STANDS OUT FROM THE CROWD DO MORE GOOD CSK — Dutch Design designers, created an upside-down flagship store Victor & Rolf, Dutch fashion 101 Remote Talk @annemiltenburg
  • DUTCH DESIGNERS love to defy the status quo DO MORE GOOD CSK — Dutch Design 101 Remote Talkby designer Martin Baas, makin gpieces even more unique Classic invaluable Rietveld chairs burnt @annemiltenburg
  • and ‘one-up’ each other, every chance they get Gert Dumbar, Gitanes tobacco DO MORE GOOD CSK — Dutch Design 101 Remote Talk Anton Beeke, Globe Theatre @annemiltenburg
  • activism evolved into social engagement Christien Meindertsma
  • https://www.youtube.com/watch?v=j-AZf_DoD7Y
  • THeY COME UP WITH NEW IDEAS, from the silly... Jurgen Bey created chair shaped bags — attached to a vacuum cleaner, it fills with dust.
  • ...to the cute... DO MORE GOOD CSK — Dutch Design 101 Remote Talk temperatures up and increases their survival rate in modern barns The “biggen bodywarmer” keeps piglets @annemiltenburg
  • ...to the “it’s so crazy it just might work” category DO MORE GOOD CSK — Dutch Designvacuum cleaner” for Beijing Daan Roosegaarde’s “smog 101 Remote Talk @annemiltenburg
  • from activists to hippies with a business plan http://www.youtube.com/watch?v=VpZjG1gf0rU
  • Fairphone: the worlds first open and fair phone Help them make yours! www.fairphone.com
  • Fairphone: the worlds first open and fair phone http://www.youtube.com/watch?v=hIR3VW5DQ_o
  • the ecology evolves and yet remains the same DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • Fablab: 3d printing, bio-hacking, ... 1632 scene set at De Waag De Waag today DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • Michiel Jansz. van Mierevelt, 1600s Iris van Herpen, 2011 DO MORE GOOD CSK — Dutch Design 101 Remote Talk @annemiltenburg
  • 24.01.2014 DO MORE GOOD CSK DUTCH DESIGN 101 THIS PRESENTATION is only possible thank to the collective wisdom of designers, design critics and thinkers - thank you for sharing your work and knowledge. A special thanks goes out to Joost Roozekrans, this presentation builds further on his 2011 presentation on Dutch Design in Shanghai. All images and videos © by the designers / artists due care has been taken to credit the people involved if despite this care you find credits missing please don’t hesitate to get in touch! Anne miltenburg info@designistan.org | www.designistan.org Follow me @annemiltenburg / @designistan_org