Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013

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A discussion of the ways data from search keyword research can be used by screen media creators with applied exercises.

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Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013

  1. 1. INTERNET SEARCH MARKETING – Pt. 2 (How?) IPF Digital Marketing Workshop December 7, 2013
  2. 2. Internet search & YOUR audience(s) Where? Who?
  3. 3. Internet search & YOUR audience(s) Internet search = Keyword research = Important audience data source
  4. 4. How do you use keyword data?
  5. 5. HOW to use keyword data For inspiration
  6. 6. HOW to use keyword data Prove market viability
  7. 7. HOW to use keyword data Find your online audience
  8. 8. HOW to use keyword data “Talk the talk” of your audience
  9. 9. HOW to use keyword data Attract new audiences
  10. 10. EXERCISE Brainstorming keywords See handout #1
  11. 11. EXERCISE Using the Google Keyword Planner Log in to: http://www.google.com/adwords See handout #2
  12. 12. EXERCISE THE GOOGLE JUICE CHALLENGE!!! 1. Get inspired 2. Prove your market 3. Find your audience 4. “Talk the talk” 5. Attract your audience See handout #3
  13. 13. You can find me at: Annelise Larson annelise@veria.ca @veriatweet www.veria.ca Find this presentation at: http://www.slideshare.net/annelisedlarson/ipf-digital-marketing-searchpt2-dec-2013

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