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Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
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Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013

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A discussion of the ways data from search keyword research can be used by screen media creators with applied exercises.

A discussion of the ways data from search keyword research can be used by screen media creators with applied exercises.

Published in: Marketing, Technology, Business
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  • 1. INTERNET SEARCH MARKETING – Pt. 2 (How?) IPF Digital Marketing Workshop December 7, 2013
  • 2. Internet search & YOUR audience(s) Where? Who?
  • 3. Internet search & YOUR audience(s) Internet search = Keyword research = Important audience data source
  • 4. How do you use keyword data?
  • 5. HOW to use keyword data For inspiration
  • 6. HOW to use keyword data Prove market viability
  • 7. HOW to use keyword data Find your online audience
  • 8. HOW to use keyword data “Talk the talk” of your audience
  • 9. HOW to use keyword data Attract new audiences
  • 10. EXERCISE Brainstorming keywords See handout #1
  • 11. EXERCISE Using the Google Keyword Planner Log in to: http://www.google.com/adwords See handout #2
  • 12. EXERCISE THE GOOGLE JUICE CHALLENGE!!! 1. Get inspired 2. Prove your market 3. Find your audience 4. “Talk the talk” 5. Attract your audience See handout #3
  • 13. You can find me at: Annelise Larson annelise@veria.ca @veriatweet www.veria.ca Find this presentation at: http://www.slideshare.net/annelisedlarson/ipf-digital-marketing-searchpt2-dec-2013

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