Sociala medier - JIBS

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Föreläsning för studenter på internationella Handelshögskolan/Jönköping International Business School (JIBS)

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Sociala medier - JIBS

  1. 1. Social mediaas a basis for new business Anne-Lie Lokko @lokkomotion
  2. 2. Company  sizes  Sweden  2011   Large     0,1  %   250-­‐    employees   (Volvo,  Ericsson,  ..)   Medium   0,5%   Small   2,9%   Micro   21,0%   -­‐5  employees   One  person   75,6%  
  3. 3. 1+1=3
  4. 4. 14 february
  5. 5. Sweden  4 600 000 90 000 900 000
  6. 6. Meet  your  customer  
  7. 7. AdverJse  
  8. 8.    692   1406  2098  
  9. 9.    271      344  615  
  10. 10. API  –    ApplicaJon  Programming  Interface   An  API  is  a  source  code-­‐ based  specificaJon   intended  to  be  used  as   an  interface  by  soTware   components  to   communicate  with  each   other.    (Wikipedia)  
  11. 11. CONTENT  IS  KING    
  12. 12. TEAM  
  13. 13. TRANSPARENCY  
  14. 14. TIMING  
  15. 15. DON’T  FORGET    YOUR  FAMILY  &  FRIENDS  
  16. 16. QUESTIONS?    CONTACT  ME!  

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