Innovation CodeMore with Less in Product Design & Development
INTRODUCTION              toInnovation Code
Introduction to Innovation Code            Bologna                                          BANGKOK      Concept Design, E...
Introduction to Innovation Code                                   Vision                  Thanks to a strong focus in comp...
Introduction to Innovation Code                                                              One-Stop Service             ...
Introduction to Innovation Code                                                                                           ...
Introduction to Innovation Code                       One-Stop Service
Introduction to Innovation Code                        One-Stop Service         Optimization
Innovation Code
Introduction to Innovation CodeFrom Caps to Precision Component in Packaging Automation & Automotive
Innovation Code                                  Product Design & Development                                       Our De...
Innovation Code                                       Product Design & Development                                        ...
Innovation Code                                          Product Design & Development                                     ...
Innovation Code                                                     Product Design & Development                          ...
Innovation Code                                                          Product Design & Development                     ...
Innovation Code                                             Product Design & Development                                  ...
Innovation Code                                     Product Design & Development                                        Ou...
Innovation Code                                  Product Design & Development                                      Our Des...
Innovation Code                  Product Design & Development                        Real-Life Works
Innovation Code                         Product Design & Development                               Real-Life WorksSTEP 1 -...
Innovation Code                   Product Design & Development                         Real-Life Works                  ST...
Innovation Code                            Product Design & Development                                   Real-Life WorksS...
Innovation Code                                   Product Design & Development                                         Rea...
Innovation Code                             Product Design & Development                                    Real-Life Work...
Innovation Code                       Product Design & Development                             Real-Life WorksSTEP 6 - Eng...
Innovation Code                                       Product Design & Development                                        ...
Innovation Code                                           Product Design & Development                                    ...
Innovation Code                        Product Design & Development                                          Real-Life Wor...
Innovation Code                                  Product Design & Development                                        Real-...
Innovation Code                  Product Design & Development                            Real-Life Works              GPS ...
Innovation Code
Innovation Code                                                                      Advances in Engineering              ...
Innovation Code                                                             Advances in Engineering                       ...
Innovation Code                                                                      Advances in Engineering              ...
Innovation Code                  Advances in Engineering                                  Our Tools                       ...
Innovation Code                   Advances in Engineering                    Production LineERMETIKALeakage Test
Innovation Code                        Advances in Engineering                           Production LineERMETIKA          ...
Innovation Code                          Advances in Engineering                             Production LineERMETIKA      ...
Innovation Code                         Advances in Engineering                            Production LineERMETIKA        ...
Innovation Code                                                       Advances in Engineering   GO-NOGOGO-NOGO: An inspect...
Innovation Code                                                 Advances in Engineering  Lid Holder & Torque Wrench       ...
Innovation Code                                        Advances inEngineering                       From high-precision to...
Innovation Code                                                         Advances in Engineering         Slimcap 1000 MoldM...
Innovation Code                                                 Advances in Engineering     Our Premium Service:     Quot...
Innovation Code
Innovation Code                                                           Innovation NetworkBest-in-Class technical capabi...
Innovation Code                                         InnovationNetwork                 Some of Our Customers
For more information, welcome to visit our website:                                 www.innovationcode.comInnovation Code ...
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Innovation Code Presentation "More with Less in Product Design and Development"

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Innovation Code Presentation "More with Less in Product Design and Development"

  1. 1. Innovation CodeMore with Less in Product Design & Development
  2. 2. INTRODUCTION toInnovation Code
  3. 3. Introduction to Innovation Code Bologna BANGKOK Concept Design, Engineering Expertise, 3D & 2D Design, 3D Animation, and Best-in-Class Manufacturing. Precision Part & Assembly, Automation Machine, Injection Mold & Injection Part, Stamping Die & Stamping Part
  4. 4. Introduction to Innovation Code Vision Thanks to a strong focus in competitive cost make innovation and research of excellence in product design & development affordable, smooth and easy . Mission “Above & Beyond Customer Expectation” Pursuit Excellence with a Win-Win Approach in Product Design & Development . Flexibility, Adaptability, Competitive Cost, Time to Market and last but not least Integrity.
  5. 5. Introduction to Innovation Code One-Stop Service Idea Management Process Product Design Innovation & Manufacturing Development Network Logistics & DistributionFrom concept design to the delivery of the final product, we provide a flexible integratednetwork working in concurrent engineering, manufacturing and logistics, with our customersand suppliers.
  6. 6. Introduction to Innovation Code One-Stop Service Design & Manufacturing Logistics &Concept Design Service Engineering Distribution Idea 3D Modeling & Mold & Die Design Thailand Management Analysis to Manufacturing Automation Machine and Suppliers Process Service Precision part & Assembly Finite Element Design to Manufacturing Analysis Service Innovation Code Industrial Design Injection Mold Stamping Die Management 2D Drawing Two and Three Automation Machine Product Design Progressive Die Customers Simulation Plate Mold & Development Hot Runner Precision Part & Transfer Die Rapid Prototype Mold Assembly Double Injection Mold
  7. 7. Introduction to Innovation Code One-Stop Service
  8. 8. Introduction to Innovation Code One-Stop Service Optimization
  9. 9. Innovation Code
  10. 10. Introduction to Innovation CodeFrom Caps to Precision Component in Packaging Automation & Automotive
  11. 11. Innovation Code Product Design & Development Our Design Process Design as Innovation • Main objective is economic success. • Consider design as key strategic element • NOT just a decorative serviceSinclair C5commercially disastrous product
  12. 12. Innovation Code Product Design & Development Product Launch Logistics Distribution Marketing Sale Manufacturing Engineering Design Concept Design Product Design SpecificationMarket Research
  13. 13. Innovation Code Product Design & Development Our Design Process This phase aims to understand consumer and study the feasibility of the project. Design Brief or design requirements document will be a scope for us in developing a Product Design Specification in the next phase.Design Brief contents: Investigate:– Project scope and objective – Market trend– Time line – Consumer insight– Budget – Problems needed to be solved– Product Category Review – Feasibility of the project– Consumer insight statement (e.g. consumer needs and wants) Methods:– Marketing Strategy statement – Survey– Problem Definition – Observation– Requirements – Analysis of purchased research data– Constraints – Analysis of competitors’ products
  14. 14. Innovation Code Product Design & Development Our Design Process This phase aims to establish a Product Design Specification that will be a boundary in the development of the product. It contains precise limits for the full set of: – Requirements – Constraints – What & how a product is intended to do QFD (Quality Function Deployment) is used in transforming the Voice of the Customer into precise design characteristics. Transforming Identifying Consumer Developing Set Goal and Requirements Insights DesignClarifying Task & Constraints into Design Specification Characteristics
  15. 15. Innovation Code Product Design & Development Our Design Process Concept Concept Concept ConceptGeneration Evaluation Selection Refinement Thinking Tools: Industrial Design PrinciplesSinclair C5 Brainstormingcommercially disastrous product Mind-Mapping Challenge the Assumptions Think in Reverse Shift Perspective Paolo Santoro Architecture degree with design specialization from car design to product electronics design.
  16. 16. Innovation Code Product Design & Development Our Design Process• Concept Generation • Concept Refinement – Industrial Design principles – Marketing Strategy • Concept Evaluation and Concept Selection – Job-to-be-done Approach – Decision-matrix method – Many other design principles – Weighted-Objective Method Ranked-Objective Method• Virtual Prototyping Cost-Objective Method – Hand Sketches – Consensus in meeting – 3D rendering images – 3D rendering videos• Rapid Prototyping – Physical model – Aesthetics confirmation – Ergonomic test – Functionality test
  17. 17. Innovation Code Product Design & Development Our Design Process • Design Management principles Business Model are embedded across the design activities. • Design Management creates a relationship between the design and corporate strategy so that the design in in Concept strategic level. It improves differentiation and strengthen Design competitive advantage of the company. • Focusing on design providesProduct Design Marketing Strategy improvements in product’s marketability and manufacturability as well as Design Management company’s performance and operation.
  18. 18. Innovation Code Product Design & Development Our Design Process • Embodiment Design – Parametric Size – Geometric Configuration – System Architecture – Selection and Design Specification of Sub- Systems – Costing • Detailed Design – 3D modelingSinclair C5 – Assemblycommercially disastrous product – Finite Element Analysis – Simulation – Technical 2D drawing • Rapid Prototyping – Strength Analysis – Aesthetics confirmation – Assembly test – Functionality test – Pre-Production Batch
  19. 19. Innovation Code Product Design & Development Real-Life Works
  20. 20. Innovation Code Product Design & Development Real-Life WorksSTEP 1 - hand sketches
  21. 21. Innovation Code Product Design & Development Real-Life Works STEP 2 - more detailed sketch
  22. 22. Innovation Code Product Design & Development Real-Life WorksSTEP 3 - 3D Modeling and Dimensioning
  23. 23. Innovation Code Product Design & Development Real-Life Works Sinclair C5 commercially disastrous productSTEP 4 - Realistic Rendering
  24. 24. Innovation Code Product Design & Development Real-Life WorksSTEP 5 - Making real model for ergonomics test
  25. 25. Innovation Code Product Design & Development Real-Life WorksSTEP 6 - Engineering
  26. 26. Innovation Code Product Design & Development Real-Life WorksSinclair C5 Sketchescommercially disastrous product
  27. 27. Innovation Code Product Design & Development Real-Life WorksSinclair C5 Biomedical Instrumentscommercially disastrous product
  28. 28. Innovation Code Product Design & Development Real-Life Works Citycar concept for Centro Stile Fiat Citycar 3 posti elettrica con apertura porte a basso ingombro
  29. 29. Innovation Code Product Design & Development Real-Life WorksSinclair C5commercially disastrous product Scooter 3 wheels
  30. 30. Innovation Code Product Design & Development Real-Life Works GPS sea navigators for Geonav - Navionics
  31. 31. Innovation Code
  32. 32. Innovation Code Advances in Engineering Our Tools Pro/Engineer & Creo Parametric SolidWorks MathCADCreo Parametric is the standard SolidWorks 3D CAD MathCAD is an engineering calculationin 3D product design, featuring Mechanical software is software that drives innovation andstate-of-the-art productivity tools intuitive and enables your design offers significant personal and processthat promote best practices in team to work smarter and faster. productivity advantages for productdesign while ensuring compliance development and engineering designwith your industry and company projects.standards. Best-practice and fastdesigning, maximizing innovationand quality products.
  33. 33. Innovation Code Advances in Engineering Our Tools MOLDFLOW ANSYSMoldflow Plastics Advisers® (MPA®) is ANSYS supports engineering simulation used toeasy to use plastic injection molding software that predict how products & processes will behave inallows part and mold designers to optimize their manufacturing and real-world environments in a widedesigns during the earliest stages of new product rages of industries, promoting state-of-the-artdevelopment. advanced engineering optimization.
  34. 34. Innovation Code Advances in Engineering Our Tools MAYA Award-winning Autodesk® Maya® software is the best tool for those in the film, television, game development, and industrial design industries. Professional artists and designers choose Maya for its wide range of supported platforms, and the ease which can be incorporated into any existing or new production pipeline.Sinclair C5commercially disastrous product
  35. 35. Innovation Code Advances in Engineering Our Tools DMG 5-axis Universal Milling Machines OKUMA 5-Axis Vertical Machining Machines GFAC High Speed Machining Centers OKUMA High Speed Machining Centers HAAS Vertical Machining Centers MORI SEIKI CNC Lathes HAAS CNC Lathes SODICK High-Speed WEDMs MITSUBISHI WEDMs WAIDA CNC 6-axis Profile Grinders OKAMOTO Surface Grinders Brown & Sharpe CMM BATY Profile Projector MITUTOYO Measuring Microscopes OGP Measuring Microscopes AFFRI Hardness Tester
  36. 36. Innovation Code Advances in Engineering Production LineERMETIKALeakage Test
  37. 37. Innovation Code Advances in Engineering Production LineERMETIKA “Manual Leak Tester”  cycle time ~ 250 closures/hour  double push button  closure container
  38. 38. Innovation Code Advances in Engineering Production LineERMETIKA “Semi-Automatic Leak Tester” cycle time ~ 450 closures/hour  indexing table  2 divisible unload stations • accepted/rejected closure  infrared barrier  double push button  closure container
  39. 39. Innovation Code Advances in Engineering Production LineERMETIKA “Automatic Leak Tester” cycle time ~ 1,000 closures/hour  vibratory bowl feeder  automatic loading (pusher)  indexing table  2 divisible unload stations • accepted/rejected closure  integrated production line
  40. 40. Innovation Code Advances in Engineering GO-NOGOGO-NOGO: An inspection tool used to check a work piece against its allowed tolerances
  41. 41. Innovation Code Advances in Engineering Lid Holder & Torque Wrench Torque WrenchLid holder: Opening Force Max. Torque transmissible to wings Cutter coming-off
  42. 42. Innovation Code Advances inEngineering From high-precision tolerance molds to very large molds, we could always provide the craftsmanship for your need with great quality, right cost, prompt delivery time, high performance, and trustworthy service. Our Italian partner “Convergence Consulting” and a long standing collaboration with our network of local supplier, make us confident to propose best in class service and excellent products to our customers. To be your reliable outsourcing partner in your global presence.
  43. 43. Innovation Code Advances in Engineering Slimcap 1000 MoldMold Design in 3D & 2D Drawings Machining Process & Assembly Injection Test & Quality Control
  44. 44. Innovation Code Advances in Engineering Our Premium Service: Quotation within 48 hours upon receipt of RFQ Mold Design Layout within 5-7 days after confirmation of order. Weekly report of project progress. On-time delivery to minimize product turnaround cycle.
  45. 45. Innovation Code
  46. 46. Innovation Code Innovation NetworkBest-in-Class technical capability range from precision components to automatic systems
  47. 47. Innovation Code InnovationNetwork Some of Our Customers
  48. 48. For more information, welcome to visit our website: www.innovationcode.comInnovation Code Ltd.Athenee Tower, 23rd floor, 63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand.Tel: +66-2-126-8038 Fax: +66-2-126-8183 Email: info@innovationcode.com

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