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  • 1. Innovation CodeMore with Less in Product Design & Development
  • 2. INTRODUCTION toInnovation Code
  • 3. Introduction to Innovation Code Bologna BANGKOK Concept Design, Engineering Expertise, 3D & 2D Design, 3D Animation, and Best-in-Class Manufacturing. Precision Part & Assembly, Automation Machine, Injection Mold & Injection Part, Stamping Die & Stamping Part
  • 4. Introduction to Innovation Code Vision Thanks to a strong focus in competitive cost make innovation and research of excellence in product design & development affordable, smooth and easy . Mission “Above & Beyond Customer Expectation” Pursuit Excellence with a Win-Win Approach in Product Design & Development . Flexibility, Adaptability, Competitive Cost, Time to Market and last but not least Integrity.
  • 5. Introduction to Innovation Code One-Stop Service Idea Management Process Product Design Innovation & Manufacturing Development Network Logistics & DistributionFrom concept design to the delivery of the final product, we provide a flexible integratednetwork working in concurrent engineering, manufacturing and logistics, with our customersand suppliers.
  • 6. Introduction to Innovation Code One-Stop Service Design & Manufacturing Logistics &Concept Design Service Engineering Distribution Idea 3D Modeling & Mold & Die Design Thailand Management Analysis to Manufacturing Automation Machine and Suppliers Process Service Precision part & Assembly Finite Element Design to Manufacturing Analysis Service Innovation Code Industrial Design Injection Mold Stamping Die Management 2D Drawing Two and Three Automation Machine Product Design Progressive Die Customers Simulation Plate Mold & Development Hot Runner Precision Part & Transfer Die Rapid Prototype Mold Assembly Double Injection Mold
  • 7. Introduction to Innovation Code One-Stop Service
  • 8. Introduction to Innovation Code One-Stop Service Optimization
  • 9. Innovation Code
  • 10. Introduction to Innovation CodeFrom Caps to Precision Component in Packaging Automation & Automotive
  • 11. Innovation Code Product Design & Development Our Design Process Design as Innovation • Main objective is economic success. • Consider design as key strategic element • NOT just a decorative serviceSinclair C5commercially disastrous product
  • 12. Innovation Code Product Design & Development Product Launch Logistics Distribution Marketing Sale Manufacturing Engineering Design Concept Design Product Design SpecificationMarket Research
  • 13. Innovation Code Product Design & Development Our Design Process This phase aims to understand consumer and study the feasibility of the project. Design Brief or design requirements document will be a scope for us in developing a Product Design Specification in the next phase.Design Brief contents: Investigate:– Project scope and objective – Market trend– Time line – Consumer insight– Budget – Problems needed to be solved– Product Category Review – Feasibility of the project– Consumer insight statement (e.g. consumer needs and wants) Methods:– Marketing Strategy statement – Survey– Problem Definition – Observation– Requirements – Analysis of purchased research data– Constraints – Analysis of competitors’ products
  • 14. Innovation Code Product Design & Development Our Design Process This phase aims to establish a Product Design Specification that will be a boundary in the development of the product. It contains precise limits for the full set of: – Requirements – Constraints – What & how a product is intended to do QFD (Quality Function Deployment) is used in transforming the Voice of the Customer into precise design characteristics. Transforming Identifying Consumer Developing Set Goal and Requirements Insights DesignClarifying Task & Constraints into Design Specification Characteristics
  • 15. Innovation Code Product Design & Development Our Design Process Concept Concept Concept ConceptGeneration Evaluation Selection Refinement Thinking Tools: Industrial Design PrinciplesSinclair C5 Brainstormingcommercially disastrous product Mind-Mapping Challenge the Assumptions Think in Reverse Shift Perspective Paolo Santoro Architecture degree with design specialization from car design to product electronics design.
  • 16. Innovation Code Product Design & Development Our Design Process• Concept Generation • Concept Refinement – Industrial Design principles – Marketing Strategy • Concept Evaluation and Concept Selection – Job-to-be-done Approach – Decision-matrix method – Many other design principles – Weighted-Objective Method Ranked-Objective Method• Virtual Prototyping Cost-Objective Method – Hand Sketches – Consensus in meeting – 3D rendering images – 3D rendering videos• Rapid Prototyping – Physical model – Aesthetics confirmation – Ergonomic test – Functionality test
  • 17. Innovation Code Product Design & Development Our Design Process • Design Management principles Business Model are embedded across the design activities. • Design Management creates a relationship between the design and corporate strategy so that the design in in Concept strategic level. It improves differentiation and strengthen Design competitive advantage of the company. • Focusing on design providesProduct Design Marketing Strategy improvements in product’s marketability and manufacturability as well as Design Management company’s performance and operation.
  • 18. Innovation Code Product Design & Development Our Design Process • Embodiment Design – Parametric Size – Geometric Configuration – System Architecture – Selection and Design Specification of Sub- Systems – Costing • Detailed Design – 3D modelingSinclair C5 – Assemblycommercially disastrous product – Finite Element Analysis – Simulation – Technical 2D drawing • Rapid Prototyping – Strength Analysis – Aesthetics confirmation – Assembly test – Functionality test – Pre-Production Batch
  • 19. Innovation Code Product Design & Development Real-Life Works
  • 20. Innovation Code Product Design & Development Real-Life WorksSTEP 1 - hand sketches
  • 21. Innovation Code Product Design & Development Real-Life Works STEP 2 - more detailed sketch
  • 22. Innovation Code Product Design & Development Real-Life WorksSTEP 3 - 3D Modeling and Dimensioning
  • 23. Innovation Code Product Design & Development Real-Life Works Sinclair C5 commercially disastrous productSTEP 4 - Realistic Rendering
  • 24. Innovation Code Product Design & Development Real-Life WorksSTEP 5 - Making real model for ergonomics test
  • 25. Innovation Code Product Design & Development Real-Life WorksSTEP 6 - Engineering
  • 26. Innovation Code Product Design & Development Real-Life WorksSinclair C5 Sketchescommercially disastrous product
  • 27. Innovation Code Product Design & Development Real-Life WorksSinclair C5 Biomedical Instrumentscommercially disastrous product
  • 28. Innovation Code Product Design & Development Real-Life Works Citycar concept for Centro Stile Fiat Citycar 3 posti elettrica con apertura porte a basso ingombro
  • 29. Innovation Code Product Design & Development Real-Life WorksSinclair C5commercially disastrous product Scooter 3 wheels
  • 30. Innovation Code Product Design & Development Real-Life Works GPS sea navigators for Geonav - Navionics
  • 31. Innovation Code
  • 32. Innovation Code Advances in Engineering Our Tools Pro/Engineer & Creo Parametric SolidWorks MathCADCreo Parametric is the standard SolidWorks 3D CAD MathCAD is an engineering calculationin 3D product design, featuring Mechanical software is software that drives innovation andstate-of-the-art productivity tools intuitive and enables your design offers significant personal and processthat promote best practices in team to work smarter and faster. productivity advantages for productdesign while ensuring compliance development and engineering designwith your industry and company projects.standards. Best-practice and fastdesigning, maximizing innovationand quality products.
  • 33. Innovation Code Advances in Engineering Our Tools MOLDFLOW ANSYSMoldflow Plastics Advisers® (MPA®) is ANSYS supports engineering simulation used toeasy to use plastic injection molding software that predict how products & processes will behave inallows part and mold designers to optimize their manufacturing and real-world environments in a widedesigns during the earliest stages of new product rages of industries, promoting state-of-the-artdevelopment. advanced engineering optimization.
  • 34. Innovation Code Advances in Engineering Our Tools MAYA Award-winning Autodesk® Maya® software is the best tool for those in the film, television, game development, and industrial design industries. Professional artists and designers choose Maya for its wide range of supported platforms, and the ease which can be incorporated into any existing or new production pipeline.Sinclair C5commercially disastrous product
  • 35. Innovation Code Advances in Engineering Our Tools DMG 5-axis Universal Milling Machines OKUMA 5-Axis Vertical Machining Machines GFAC High Speed Machining Centers OKUMA High Speed Machining Centers HAAS Vertical Machining Centers MORI SEIKI CNC Lathes HAAS CNC Lathes SODICK High-Speed WEDMs MITSUBISHI WEDMs WAIDA CNC 6-axis Profile Grinders OKAMOTO Surface Grinders Brown & Sharpe CMM BATY Profile Projector MITUTOYO Measuring Microscopes OGP Measuring Microscopes AFFRI Hardness Tester
  • 36. Innovation Code Advances in Engineering Production LineERMETIKALeakage Test
  • 37. Innovation Code Advances in Engineering Production LineERMETIKA “Manual Leak Tester”  cycle time ~ 250 closures/hour  double push button  closure container
  • 38. Innovation Code Advances in Engineering Production LineERMETIKA “Semi-Automatic Leak Tester” cycle time ~ 450 closures/hour  indexing table  2 divisible unload stations • accepted/rejected closure  infrared barrier  double push button  closure container
  • 39. Innovation Code Advances in Engineering Production LineERMETIKA “Automatic Leak Tester” cycle time ~ 1,000 closures/hour  vibratory bowl feeder  automatic loading (pusher)  indexing table  2 divisible unload stations • accepted/rejected closure  integrated production line
  • 40. Innovation Code Advances in Engineering GO-NOGOGO-NOGO: An inspection tool used to check a work piece against its allowed tolerances
  • 41. Innovation Code Advances in Engineering Lid Holder & Torque Wrench Torque WrenchLid holder: Opening Force Max. Torque transmissible to wings Cutter coming-off
  • 42. Innovation Code Advances inEngineering From high-precision tolerance molds to very large molds, we could always provide the craftsmanship for your need with great quality, right cost, prompt delivery time, high performance, and trustworthy service. Our Italian partner “Convergence Consulting” and a long standing collaboration with our network of local supplier, make us confident to propose best in class service and excellent products to our customers. To be your reliable outsourcing partner in your global presence.
  • 43. Innovation Code Advances in Engineering Slimcap 1000 MoldMold Design in 3D & 2D Drawings Machining Process & Assembly Injection Test & Quality Control
  • 44. Innovation Code Advances in Engineering Our Premium Service: Quotation within 48 hours upon receipt of RFQ Mold Design Layout within 5-7 days after confirmation of order. Weekly report of project progress. On-time delivery to minimize product turnaround cycle.
  • 45. Innovation Code
  • 46. Innovation Code Innovation NetworkBest-in-Class technical capability range from precision components to automatic systems
  • 47. Innovation Code InnovationNetwork Some of Our Customers
  • 48. For more information, welcome to visit our website: www.innovationcode.comInnovation Code Ltd.Athenee Tower, 23rd floor, 63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand.Tel: +66-2-126-8038 Fax: +66-2-126-8183 Email: info@innovationcode.com