The arts and the creative economy… an investment for Wisconsin Ideas | Resources | Action Steps NEW North| December 8, 2009
<ul><li>Mission:  Wisconsin’s voice for the arts, culture, creativity and innovation </li></ul><ul><li>Vision:  We believe...
Time of Transition <ul><li>Business/industry     people/human talent  (from industry to occupation) </li></ul><ul><li>Phy...
Trends in Economic Development <ul><li>Attraction </li></ul><ul><li>Retention </li></ul><ul><li>Expansion </li></ul><ul><l...
Wisconsin’s  arts and cultural industry… <ul><li>A Local Industry </li></ul><ul><li>Attracts Audiences </li></ul><ul><li>S...
A new focus on creativity <ul><li>“ Creativity is not new and  </li></ul><ul><li>neither is economics, but what  </li></ul...
What is the Creative Economy? <ul><li>Creative industries </li></ul><ul><li>Creative workforce </li></ul><ul><li>Creative ...
Creative Industries <ul><li>Museums and Collections </li></ul><ul><ul><li>Museums </li></ul></ul><ul><ul><li>Zoos/Botanica...
10,571 Arts-Related Businesses in Wisconsin Employ 44,895 People
Economic impact of national nonprofit arts and cultural industry $166.2 Billion Annual Expenditures
Economic impact of Wisconsin’s  nonprofit arts and cultural industry $418 Million in Annual Expenditures Full-Time Equival...
Three Ways of Thinking About Cultural Vitality <ul><li>1: Economic value of the arts/culture industry:  counts, multiplier...
Economic Value of the Arts  <ul><li>Visitors  </li></ul><ul><ul><li>Tends to focus on larger, formal, regional attractions...
Attractiveness of places <ul><li>attendance at “formal” arts events  </li></ul><ul><li>magnet destinations  </li></ul><ul>...
Component of community development <ul><li>informal arts participation </li></ul><ul><ul><li>Parks, bars, town squares, bo...
 
Why should we care? <ul><li>Wisconsin’s (and the world’s) historical industries and traditional economic development strat...
Creative Economy Considerations <ul><li>Urban versus rural </li></ul><ul><li>Young versus old </li></ul><ul><li>Educationa...
Creative Economy Models <ul><li>Mazomanie, WI: cultural and heritage tourism </li></ul><ul><li>LaCrosse, WI:  Community Th...
Paducah, KY’s  “Artist Relocation Program”
What does Paducah offer? <ul><li>Financial Incentives </li></ul><ul><ul><li>Loan-to-Value Ratios of up to 100% </li></ul><...
 
 
Community cultural development strategies <ul><li>Investment in the arts mean diversifying economy and expanding job base ...
<ul><li>Anne Katz </li></ul><ul><ul><li>Executive Director </li></ul></ul><ul><ul><li>Arts Wisconsin </li></ul></ul><ul><u...
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The arts and the creative economy

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Presentation at NEW North Summit, 12/8/09

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  • Attraction-attracting talented, creative people Retention-creating an environment that keeps those people happy and productive Expansion-building on your business’s and community’s assets, growing your own
  • The term “creative economy” was coined by Howkins in 2001. When I talk about the “creative economy,” I not only mean the sectors that involve the arts and creativity, from arts organizations to design firms, but I want to make sure that you all know that creativity in all economic sectors is vitally important.
  • So, what do we mean when we talk about the Creative Economy? New research done by UW Extension says it&apos;s the intersection of these three things:
  • This is how Americans for the Arts defines the creative industries. These are the kinds of organizations and businesses we want to encourage in Wisconsin.
  • So why does this matter-and matter a lot to the Blanchardville/Hollandale area?
  • What are the places that people are talking about? Madison is one of them, with endless #1 place to…designations. But so many other communities, regions and counties around the world have been putting a great deal of emphasis on their creative economies. These are just a few examples—there will be a lot more in the online toolkit.
  • From BusinessWeek Magazine, September 6, 2004 by John Branch, San Antonio Express News/North America Syndicate
  • There&apos;s nothing wrong with being a Cheesehead, but when people think of Wisconsin, we also want them to think of...
  • Focus on creating jobs and diversifying the local economy, and consider the arts as part of the mix. The arts are a real industry, with measurable numbers of businesses and jobs, and economic impact. Calculator determines economic impact of the arts in area 2007 Creative Industries report Stimulate the economy through cultural tourism--a growth opportunity locally and regionally Attract investment by creating live/work zones and business incentive programs for artists and creative entrepreneurs. Improve property and enhance value, through downtown revitalization projects, affordable housing, etc.
  • The arts and the creative economy

    1. 1. The arts and the creative economy… an investment for Wisconsin Ideas | Resources | Action Steps NEW North| December 8, 2009
    2. 2. <ul><li>Mission: Wisconsin’s voice for the arts, culture, creativity and innovation </li></ul><ul><li>Vision: We believe everyone, everywhere in Wisconsin should have the opportunity to participate in and benefit from the arts. </li></ul><ul><li>Purpose: Advocacy, service and development, to keep Wisconsin thriving creatively </li></ul>About Arts Wisconsin
    3. 3. Time of Transition <ul><li>Business/industry  people/human talent (from industry to occupation) </li></ul><ul><li>Physical infrastructure  creative infrastructure </li></ul><ul><li>Economic development  community development </li></ul><ul><li>Quality of life  quality of place (what’s there, who’s there, what’s going on) </li></ul><ul><li>Natural resources  natural amenities </li></ul>
    4. 4. Trends in Economic Development <ul><li>Attraction </li></ul><ul><li>Retention </li></ul><ul><li>Expansion </li></ul><ul><li>… it’s all about investing in human talent and creativity. People are the main driver of economic development. </li></ul>
    5. 5. Wisconsin’s arts and cultural industry… <ul><li>A Local Industry </li></ul><ul><li>Attracts Audiences </li></ul><ul><li>Stimulates Business Development </li></ul><ul><li>Supports Jobs </li></ul><ul><li>Generates Public and Private Revenue </li></ul>
    6. 6. A new focus on creativity <ul><li>“ Creativity is not new and </li></ul><ul><li>neither is economics, but what </li></ul><ul><li>is new is the nature and extent </li></ul><ul><li>of the relationship between </li></ul><ul><li>them, and how they combine </li></ul><ul><li>to create extraordinary value </li></ul><ul><li>and wealth.” </li></ul><ul><li>John Howkins The Creative Economy: How people make money from ideas, 2001 </li></ul>“ One of the major impediments to a more creative environment is the notion that creativity is not a serious enough activity for grown ups.” Rance Crain AdAge.com
    7. 7. What is the Creative Economy? <ul><li>Creative industries </li></ul><ul><li>Creative workforce </li></ul><ul><li>Creative communities, regions, states, countries </li></ul><ul><li>… the intersection of the three is the Creative Economy. </li></ul>
    8. 8. Creative Industries <ul><li>Museums and Collections </li></ul><ul><ul><li>Museums </li></ul></ul><ul><ul><li>Zoos/Botanical Gardens </li></ul></ul><ul><ul><li>Historical Sites </li></ul></ul><ul><ul><li>Planetariums </li></ul></ul><ul><li>Design and Publishing </li></ul><ul><ul><li>Architecture </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><li>Visual Arts & Photography </li></ul><ul><ul><li>Crafts </li></ul></ul><ul><ul><li>Visual Arts </li></ul></ul><ul><ul><li>Photography </li></ul></ul><ul><ul><li>Supplies and Services </li></ul></ul><ul><li>Performing Arts </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Theater </li></ul></ul><ul><ul><li>Dance </li></ul></ul><ul><ul><li>Opera </li></ul></ul><ul><ul><li>Services and Facilities </li></ul></ul><ul><ul><li>Performers </li></ul></ul><ul><li>Film, Radio and TV </li></ul><ul><ul><li>Motion Pictures </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><li>Arts Schools & Services </li></ul><ul><ul><li>Arts Councils </li></ul></ul><ul><ul><li>School/Instruction </li></ul></ul><ul><ul><li>Agents </li></ul></ul>
    9. 9. 10,571 Arts-Related Businesses in Wisconsin Employ 44,895 People
    10. 10. Economic impact of national nonprofit arts and cultural industry $166.2 Billion Annual Expenditures
    11. 11. Economic impact of Wisconsin’s nonprofit arts and cultural industry $418 Million in Annual Expenditures Full-Time Equivalent Jobs 11,060 Resident Household Income $214 million Local Government Revenue $18.6 million State Government Revenue $25.7 million
    12. 12. Three Ways of Thinking About Cultural Vitality <ul><li>1: Economic value of the arts/culture industry: counts, multipliers </li></ul><ul><li>2: </li></ul>
    13. 13. Economic Value of the Arts <ul><li>Visitors </li></ul><ul><ul><li>Tends to focus on larger, formal, regional attractions: Navy Pier  more visitors / year than all other leisure attractions in the State of Illinois COMBINED </li></ul></ul><ul><li>Establishments </li></ul><ul><ul><li>Museums, arts centers, galleries, schools </li></ul></ul><ul><li>Employees </li></ul><ul><ul><li>professional artists, designers, writers, actors, dancers, choreographers </li></ul></ul><ul><ul><li>arts administration, directors, technicians </li></ul></ul>
    14. 14. Attractiveness of places <ul><li>attendance at “formal” arts events </li></ul><ul><li>magnet destinations </li></ul><ul><li>attracting “creative workers” </li></ul><ul><li>attracting the “arts producers” </li></ul>
    15. 15. Component of community development <ul><li>informal arts participation </li></ul><ul><ul><li>Parks, bars, town squares, bookstores </li></ul></ul><ul><ul><li>difficult to “statistically” measure </li></ul></ul><ul><li>contribution to “sense of place” </li></ul><ul><ul><li>More ways for people to connect, more sense of place </li></ul></ul><ul><li>importance of arts providers as investors and patrons </li></ul>
    16. 17. Why should we care? <ul><li>Wisconsin’s (and the world’s) historical industries and traditional economic development strategies can no longer compete in the 21 st century economy. </li></ul><ul><li>Traditional model, attracting business through tax incentives  creative model, attracting talent through quality of place. </li></ul><ul><li>Addresses Wisconsin’s “brain drain.” </li></ul><ul><li>Many other communities, regions, states and countries are ahead of Wisconsin in creative economy planning and development. </li></ul>
    17. 18. Creative Economy Considerations <ul><li>Urban versus rural </li></ul><ul><li>Young versus old </li></ul><ul><li>Educational attainment </li></ul><ul><li>High tech versus craft and art </li></ul><ul><li>Mobility versus sense of place </li></ul><ul><li>Interplay of natural and cultural amenities </li></ul><ul><li>Role of tourism </li></ul><ul><li>Importance of retirement migration </li></ul><ul><li>Importance of second and seasonal homes </li></ul>
    18. 19. Creative Economy Models <ul><li>Mazomanie, WI: cultural and heritage tourism </li></ul><ul><li>LaCrosse, WI: Community Theatre project </li></ul><ul><li>Wisconsin’s Northwest Heritage Passage </li></ul><ul><li>Dubuque, IA: Welcome Back to Dubuque </li></ul><ul><li>Handmade in America, western North Carolina </li></ul><ul><li>Creative New England </li></ul><ul><li>State of Queensland, Australia </li></ul><ul><li>New Zealand film industry </li></ul><ul><li>Ireland (the “Celtic Tiger”) </li></ul>
    19. 20. Paducah, KY’s “Artist Relocation Program”
    20. 21. What does Paducah offer? <ul><li>Financial Incentives </li></ul><ul><ul><li>Loan-to-Value Ratios of up to 100% </li></ul></ul><ul><ul><li>Lower than market interest rates </li></ul></ul><ul><ul><li>Generous discounts on all closing costs </li></ul></ul><ul><li>Business Incentives </li></ul><ul><ul><li>Health Insurance </li></ul></ul><ul><ul><li>Web sites at no charge </li></ul></ul><ul><ul><li>Local and national marketing and advertising support </li></ul></ul><ul><li>Cultural Incentives </li></ul><ul><ul><li>“ An inordinate number of arts and cultural organizations and venues for a town its size.” </li></ul></ul>
    21. 24. Community cultural development strategies <ul><li>Investment in the arts mean diversifying economy and expanding job base </li></ul><ul><li>Arts, cultural and heritage tourism  growth </li></ul><ul><li>Quality of life as development tool </li></ul><ul><li>Strong artistic and cultural infrastructure helps attract creative talent </li></ul><ul><li>Promote downtown revitalization projects, affordable housing, etc. </li></ul><ul><li>Arts as part of civic agenda </li></ul>
    22. 25. <ul><li>Anne Katz </li></ul><ul><ul><li>Executive Director </li></ul></ul><ul><ul><li>Arts Wisconsin </li></ul></ul><ul><ul><li>Box 1054 </li></ul></ul><ul><ul><li>Madison, WI 53701-1054 </li></ul></ul><ul><ul><li>(608) 255 8316 </li></ul></ul><ul><ul><li>(608) 255 0334 fax </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.artswisconsin.org </li></ul></ul>
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