Your SlideShare is downloading. ×
0
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Week 2 -   ground swell
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Week 2 - ground swell

2,761

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,761
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
36
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Week
2
 
Communica1on
Technology
Development
 Groundswell
 Joanne
Tjahyana,
S.Kom,
M.Mm

  • 2. 
Groundswell
(defini1ons)

 
 A
social
trend
in
which
people
use
technologies
to
get
the
 things
they
need
from
each
other,
rather
than
from
tradi1onal
 ins1tu1on
like
corpora1ons
 
 (
Bernoff
and
Li,
2008
)

  • 3. 
Groundswell
(examples)


  • 4. 
Groundswell
3
Forces
 People
 Technology
 Economics

  • 5. 
People
 •  Always
depended
on
each
other
 •  Drawn
strength
from
each
other
 •  People’s
desire
to
connect
 •  Computer
Mediated
Communica1on

  • 6. 
Technology
 •  New
Media
 •  Interac1ve
technology
 •  Web
2.0

  • 7. 
Technologies
of
the
Groundswell
 •  People
crea1ng
 •  People
connec1ng
 •  People
collabora1ng
 •  People
reac1ng
to
each
other
 •  People
organizing
content
 •  Accelera1ng
consump1on


  • 8. People
Crea1ng

 (User
generated
content,
blog,
microblog,
podcast)

  • 9. People
Connec1ng

 (Social
Networks
and
Virtual
Networks)

  • 10. People
Collabora1ng

 (Wikis
and
Open
Sources)

  • 11. People
reac1ng
to
each
other

 (Forums,
Ra1ngs,
Reviews)

  • 12. People
organizing
content
 (Tags)

  • 13. Accelera1ng
Consump1on
 (RSS,
Widgets)

  • 14. Economics
 •  Online
economics
 •  Traffic
equals
money
 •  Google
AdSense
 •  Facebook
Ad

  • 15. References
 •  Li,
C.
and
Bernoff,
J.
(2008).
Groundswell:
 Winning
in
a
world
transformed
by
social
 technologies.
USA:
Harvard
Business.


×