Week 2 - ground swell

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  • 1. Week
2
 
Communica1on
Technology
Development
 Groundswell
 Joanne
Tjahyana,
S.Kom,
M.Mm

  • 2. 
Groundswell
(defini1ons)

 
 A
social
trend
in
which
people
use
technologies
to
get
the
 things
they
need
from
each
other,
rather
than
from
tradi1onal
 ins1tu1on
like
corpora1ons
 
 (
Bernoff
and
Li,
2008
)

  • 3. 
Groundswell
(examples)


  • 4. 
Groundswell
3
Forces
 People
 Technology
 Economics

  • 5. 
People
 •  Always
depended
on
each
other
 •  Drawn
strength
from
each
other
 •  People’s
desire
to
connect
 •  Computer
Mediated
Communica1on

  • 6. 
Technology
 •  New
Media
 •  Interac1ve
technology
 •  Web
2.0

  • 7. 
Technologies
of
the
Groundswell
 •  People
crea1ng
 •  People
connec1ng
 •  People
collabora1ng
 •  People
reac1ng
to
each
other
 •  People
organizing
content
 •  Accelera1ng
consump1on


  • 8. People
Crea1ng

 (User
generated
content,
blog,
microblog,
podcast)

  • 9. People
Connec1ng

 (Social
Networks
and
Virtual
Networks)

  • 10. People
Collabora1ng

 (Wikis
and
Open
Sources)

  • 11. People
reac1ng
to
each
other

 (Forums,
Ra1ngs,
Reviews)

  • 12. People
organizing
content
 (Tags)

  • 13. Accelera1ng
Consump1on
 (RSS,
Widgets)

  • 14. Economics
 •  Online
economics
 •  Traffic
equals
money
 •  Google
AdSense
 •  Facebook
Ad

  • 15. References
 •  Li,
C.
and
Bernoff,
J.
(2008).
Groundswell:
 Winning
in
a
world
transformed
by
social
 technologies.
USA:
Harvard
Business.