Defragging Defrag

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  • personal intro
  • can we use semantics to understand the big ideas at Defrag?but what about perspective: whose perspective is the right way to look at it?yours, mine, the social view?traditional semantics has been top-down, imposed by some central authority, authoritativeold style: one true ontology of everythingslightly newer style: a collaborate agreement on things, like in Wikipediawhat if we model individual perspectives, still using semantics?
  • Alex Wright: humans are natural taxonomists, they have a cognitive disposition to organize the world hierarchicallyRich Skrenta, Blekko: “there are a limited number of things in the world” but lots of pages

Transcript

  • 1. Defragging DefragAnne Hunt, VP Platform Products
  • 2. What if we had a way of creating thecollective mind at Defrag?
    Use semantics?
  • 3. But what about perspective?
  • 4. IDEAS
    simple, abstract, conceptual
    SOCIAL
    shared, agreed
    INDIVIDUAL
    private, idiosyncratic
    CONTENT
    complicated, detailed
  • 5. collective mind of defrag?Anne’s
  • 6. collective mind of defrag?Tom’s
  • 7. model users, then apply to the web as needed
    so what?what can you do with it?
  • 8.
  • 9. other slides