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Google Knows I Blog for Google
Anne Helmond, University of Amsterdam.
Web 2.0 Guest Lecture - 7th May 2009
pajama blogger




                 Foto: MichielB
lonely blogger
the personal homepage


    • Fairly static and closed self-referential environment


    • Content stored in one place


...
the blog


    • The blog is a database


    • The blog is not a closed environment


    • Based on the unit of the post...
what is a blog?
new form of journalism
                                           reverse-chronological ordered collection...
anatomy of a blog
blogs “as a medium and bi-
product of practice” (boyd, 2006)
what is the blogosphere?




        This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets.

...
what is the blogosphere?
the blogosphere according
to the engines

                            indexing machines
the blogosphere according
to the engines
software optimized for the engines
software optimized for the engines




                              blog comments do not count
                          ...
software optimized for the engines




                         bloggers breaking out of the software-
                   ...
software-engine symbiosis
software-engine symbiosis




                            default settings
engines are the starting point
of the blogosphere
but the engines create
different blogospheres
engines segregate web spheres
The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You

                      © Wired/Infographic: Build
Blog Abandonment

  © Wefeelfine
Thank you. Questions?

    a.helmond@uva.nl

Blog: www.annehelmond.nl
Google Knows I Blog for Google
Google Knows I Blog for Google
Google Knows I Blog for Google
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Transcript of "Google Knows I Blog for Google"

  1. 1. Google Knows I Blog for Google Anne Helmond, University of Amsterdam. Web 2.0 Guest Lecture - 7th May 2009
  2. 2. pajama blogger Foto: MichielB
  3. 3. lonely blogger
  4. 4. the personal homepage • Fairly static and closed self-referential environment • Content stored in one place • Based on the unit of the page • Required HTML knowledge
  5. 5. the blog • The blog is a database • The blog is not a closed environment • Based on the unit of the post • Focus on freshness and links • Does not require HTML knowlegde (unless...)
  6. 6. what is a blog? new form of journalism reverse-chronological ordered collection of entries diary product of blog software personal publication tool
  7. 7. anatomy of a blog
  8. 8. blogs “as a medium and bi- product of practice” (boyd, 2006)
  9. 9. what is the blogosphere? This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets. © Matthew Hurst
  10. 10. what is the blogosphere?
  11. 11. the blogosphere according to the engines indexing machines
  12. 12. the blogosphere according to the engines
  13. 13. software optimized for the engines
  14. 14. software optimized for the engines blog comments do not count for the engines
  15. 15. software optimized for the engines bloggers breaking out of the software- engine regime with “dofollow”
  16. 16. software-engine symbiosis
  17. 17. software-engine symbiosis default settings
  18. 18. engines are the starting point of the blogosphere
  19. 19. but the engines create different blogospheres
  20. 20. engines segregate web spheres
  21. 21. The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You © Wired/Infographic: Build
  22. 22. Blog Abandonment © Wefeelfine
  23. 23. Thank you. Questions? a.helmond@uva.nl Blog: www.annehelmond.nl
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