Google Knows I Blog for Google
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Transcript

  • 1. Google Knows I Blog for Google Anne Helmond, University of Amsterdam. Web 2.0 Guest Lecture - 7th May 2009
  • 2. pajama blogger Foto: MichielB
  • 3. lonely blogger
  • 4. the personal homepage • Fairly static and closed self-referential environment • Content stored in one place • Based on the unit of the page • Required HTML knowledge
  • 5. the blog • The blog is a database • The blog is not a closed environment • Based on the unit of the post • Focus on freshness and links • Does not require HTML knowlegde (unless...)
  • 6. what is a blog? new form of journalism reverse-chronological ordered collection of entries diary product of blog software personal publication tool
  • 7. anatomy of a blog
  • 8. blogs “as a medium and bi- product of practice” (boyd, 2006)
  • 9. what is the blogosphere? This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets. © Matthew Hurst
  • 10. what is the blogosphere?
  • 11. the blogosphere according to the engines indexing machines
  • 12. the blogosphere according to the engines
  • 13. software optimized for the engines
  • 14. software optimized for the engines blog comments do not count for the engines
  • 15. software optimized for the engines bloggers breaking out of the software- engine regime with “dofollow”
  • 16. software-engine symbiosis
  • 17. software-engine symbiosis default settings
  • 18. engines are the starting point of the blogosphere
  • 19. but the engines create different blogospheres
  • 20. engines segregate web spheres
  • 21. The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You © Wired/Infographic: Build
  • 22. Blog Abandonment © Wefeelfine
  • 23. Thank you. Questions? a.helmond@uva.nl Blog: www.annehelmond.nl