The blog as database
 Blogging and the blogosphere through the eyes of
           software and search engines



Anne Helm...
Research on blogging

1. Freshness Fetish
2. Software-Engine relations
3. Template Culture
1: Freshness Fetish
UPDATE!
I’m Sorry Blog

© danielgebhart.com
Blog Abandonment

  © Wefeelfine
2: Software-Engine
     Relations
The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You

                      © Wired/Infographic: Build
This graph animation illustrates the reach over time of a blog post

                        © Matthew Hurst
The blogosphere visualized




This a hyperbolic display of blogs using both the WWE and the ICWSM 2007
                  ...
Visible blogosphere
The blogosphere according to
        the engines
Software optimized
  for the engines
Software optimized
      for the engines




blog comments do not count for the engines
Software optimized
      for the engines




blog comments do not count for the engines
Software-engine symbiosis
Software-engine symbiosis




        default settings
Engines are the starting
point of the blogosphere
Engines segregate
  web spheres
3: Template Culture
Software Culture


“We live in a software culture - that is, a
culture where the production, distribution,
and reception o...
Template Culture
“h4ck3r” Culture
Database Culture




  CLI WordPress Theme
Widget Culture
The Widgetized Self
Thank you!
Questions?
www.annehelmond.nl

    @silvertje
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
Blogging and the blogosphere through the eyes of software and search engines
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Blogging and the blogosphere through the eyes of software and search engines

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Blogging and the blogosphere through the eyes of software and search engines

  1. 1. The blog as database Blogging and the blogosphere through the eyes of software and search engines Anne Helmond, PhD candidate at the University of Amsterdam @WordCampNL, 31 October, Utrecht.
  2. 2. Research on blogging 1. Freshness Fetish 2. Software-Engine relations 3. Template Culture
  3. 3. 1: Freshness Fetish
  4. 4. UPDATE!
  5. 5. I’m Sorry Blog © danielgebhart.com
  6. 6. Blog Abandonment © Wefeelfine
  7. 7. 2: Software-Engine Relations
  8. 8. The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You © Wired/Infographic: Build
  9. 9. This graph animation illustrates the reach over time of a blog post © Matthew Hurst
  10. 10. The blogosphere visualized This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets. © Matthew Hurst
  11. 11. Visible blogosphere
  12. 12. The blogosphere according to the engines
  13. 13. Software optimized for the engines
  14. 14. Software optimized for the engines blog comments do not count for the engines
  15. 15. Software optimized for the engines blog comments do not count for the engines
  16. 16. Software-engine symbiosis
  17. 17. Software-engine symbiosis default settings
  18. 18. Engines are the starting point of the blogosphere
  19. 19. Engines segregate web spheres
  20. 20. 3: Template Culture
  21. 21. Software Culture “We live in a software culture - that is, a culture where the production, distribution, and reception of most content is mediated by software.” Manovich (2008)
  22. 22. Template Culture
  23. 23. “h4ck3r” Culture
  24. 24. Database Culture CLI WordPress Theme
  25. 25. Widget Culture
  26. 26. The Widgetized Self
  27. 27. Thank you! Questions? www.annehelmond.nl @silvertje

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