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Flickr SoMeT

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Flickr presentation for #SoMeT, Nov 18, 2010

Flickr presentation for #SoMeT, Nov 18, 2010

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Flickr SoMeT Flickr SoMeT Presentation Transcript

  • What happens in Loudoun County, Virginia goes on YouTube and Flickr Anne Hornyak & Aaron Babbie GoSeeTell Network & Sparkloft Media © GoSeeTell Network 2010 - Confidential
  • Who We Are GoSeeTell Network, Inc.: Social travel solutions since 2005 GoSeeTellTM : Our software solution for social travel Sparkloft MediaTM: Social media strategy consulting Social Media ClinicTM: Trainings & Workshops for C-Level Execs © GoSeeTell Network 2010 - Confidential
  • What We Do Core Principles Core Processes Research Competitive Analysis Analyze Strategic Planning Plan Tactical Development Implement ROI Benchmarking Measure Content Creation Improve Influencer Engagement Hands-on Implementation Measurement & Reporting Staff Training & Transitions © GoSeeTell Network 2010 - Confidential
  • Who With © GoSeeTell Network 2010 - Confidential
  • Flickr Photostreams Sharing your photos Groups Others sharing their photos Connections Building relationships, contacts & commenting Creative Commons Using Flickr photos in your marketing materials © GoSeeTell Network 2010 - Confidential
  • Photostreams Photostreams Sharing your photos © GoSeeTell Network 2010 - Confidential
  • Photostreams Strategy Good: Set up and don’t look back -minimal time commitment (2-4 hours) Better: Set up more than the basics -longer process but no on-going time commitment (3-8 hours) Best: Set up, participate and interact with others -takes an on-going time commitment (3-8 hours + 2-3 hours/month) © GoSeeTell Network 2010 - Confidential
  • Photostreams Strategy: Good 2-4 hours •Bio •Upload photos © GoSeeTell Network 2010 - Confidential
  • Photostreams Set up your bio. Completely. Description – basic HTML Buddy icon/avatar Website Vanity URL © GoSeeTell Network 2010 - Confidential
  • Photostreams Upload photos to share with the world Title (unique) Description Tags License © GoSeeTell Network 2010 - Confidential
  • Photostreams Upload photos easily Flickr Uploadr saves time! © GoSeeTell Network 2010 - Confidential
  • Photostreams Strategy: Better 3-8 hours •Geotagging •Sets •Galleries •Favorites •Contacts •Stats © GoSeeTell Network 2010 - Confidential
  • Photostreams Geotagging Place your photos on a map Websites pull photos via geotagging information © GoSeeTell Network 2010 - Confidential
  • Photostreams Organize your photos into Sets Pro Accounts can create Collections of Sets Consider creating a set for media requests © GoSeeTell Network 2010 - Confidential
  • Photostreams Create Galleries Photos from other Flickr members = build relationships Examples: seasons, themes, attractions, culinary, etc © GoSeeTell Network 2010 - Confidential
  • Photostreams Favorites Connect with photographers Highlight your area © GoSeeTell Network 2010 - Confidential
  • Photostreams Flickr is more fun with friends Add contacts -local photographers -CVB members & partners -state DMO or other CVBs in your state © GoSeeTell Network 2010 - Confidential
  • Photostreams Stats Pro Account = more stats Track: amount of photos, views, sets, galleries, favorites, contacts Only tracks 28 days © GoSeeTell Network 2010 - Confidential
  • Photostreams Strategy: Best 3-8 hours + 2-3 hours / month •Upload photos regularly •Comment •Join groups •Analyze © GoSeeTell Network 2010 - Confidential
  • Photostreams Continue to upload new photos Add a few photos each week/month Free account: limit of 100MB + 2 videos per month Pro account ($24.95/year): no upload limit © GoSeeTell Network 2010 - Confidential
  • Photostreams Comment & Interact Comment on your contacts’ photos Reply to comments on your photos Search for photos of specific interests © GoSeeTell Network 2010 - Confidential
  • Photostreams Share your photos in groups Search for specific interest, local or general travel groups Mention group when commenting on photo Interact with group members © GoSeeTell Network 2010 - Confidential
  • Photostreams Analyze Stats available for 28 days Referrers Modify keyword tags © GoSeeTell Network 2010 - Confidential
  • Groups Groups Flickr members sharing their photos of your area © GoSeeTell Network 2010 - Confidential
  • Groups Strategy Good:Create a group for your area -minimal time commitment (1-3 hours) Better:Help your group grow -small on-going time commitment (1-3 hours set-up + 2-3 hour/month Best:Take your group offline -large scale projects in addition to online time (1-3 hours set-up + 6-10 hours/month) © GoSeeTell Network 2010 - Confidential
  • Groups Strategy: Good 1-3 hours •Develop group rules •Set up group •Invite friends, Flickr contacts © GoSeeTell Network 2010 - Confidential
  • Groups Rules & Guidelines Quantity of uploads Permission to use © GoSeeTell Network 2010 - Confidential
  • Groups One is the loneliest number Invite friends and Flickr contacts to join your group Promote your group in your Flickr bio Cross-promote among other social networks © GoSeeTell Network 2010 - Confidential
  • Groups Strategy: Better 1-3 hours + 2-3 hours / month •Solicit photographs & group members •Create discussions •Maintain & promote © GoSeeTell Network 2010 - Confidential
  • Groups Search for photos Location, specific interest Sort by relevant, recent or interesting Invite to group Add comment © GoSeeTell Network 2010 - Confidential
  • Groups Create & monitor discussions Favorite subjects/scenes Location of group members Meetups, photography workshops, events © GoSeeTell Network 2010 - Confidential
  • Groups Maintain &promote Check on Discussions Group photo entries Post group photos on Facebook and Twitter © GoSeeTell Network 2010 - Confidential
  • Groups Strategy: Best 1-3 hours +6-10hours / month •Actively participate in group •Photo contests •Photo meetups © GoSeeTell Network 2010 - Confidential
  • Groups Be active Search photos & invite to group Comment on photos Connect with group members © GoSeeTell Network 2010 - Confidential
  • Groups Photo contests Promote photo contests Host photo contests © GoSeeTell Network 2010 - Confidential
  • Groups Photo meetups Plan and participate Create special tag for meetup shoot © GoSeeTell Network 2010 - Confidential
  • Connections Connections Commenting as photostream or group admin Promoting photos across social networks with credits Contact photographers for permission to use photos Getting permission to use high quality photos for little or no money © GoSeeTell Network 2010 - Confidential
  • Creative Commons Creative Commons Using Flickr photos © GoSeeTell Network 2010 - Confidential
  • Creative Commons Searches Flickr’s Advanced Search Search full text or tags only Tip: use Firefox’s AutoPager Add-on to save time © GoSeeTell Network 2010 - Confidential
  • Creative Commons Crediting photographer Use the HTML: blogs, Google Maps Link photo to Flickr photo page © GoSeeTell Network 2010 - Confidential
  • Creative Commons RSS Photostreams, Favorites and Group pools produce RSS © GoSeeTell Network 2010 - Confidential
  • Thank you! Anne Hornyak @WhosYourAnnie Flickr.com/anneh632 anne@sparkloftmedia.com © GoSeeTell Network 2010 - Confidential