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ENGL 799 :: Residual Media :: Anne Galang

CRITICAL MEDIA OBJECT:

INSTAGRAM
What is Instagram?

Photo and video sharing social
networking service
Mobile app: iOS and Android
Launched: October 2010
A...
How it works…

Take a photo on your mobile phone
Apply filters to the photo
Share to Instagram, Facebook,
Tumblr
Follow ot...
Who is is using Instagram?Source: pcmag.com
“Capture and Share the World's
Moments. Instagram is a fast,
beautiful and fun way to share
your life with friends and fam...
“Instagram combines simple-toapply photo and video effects with
an addictive social network
centered on pictures and video...
“Instagram is debasing real
photography. [… F]ilters are the
antithesis of creativity, and make
all pictures look the same...
What’s new
about
Instagram?
What does it enhance?
How does it mediate better?
What does it obsolesce or push
aside?
Feature

Enhances…

Pushes aside…

Smartphone
camera app

Accessibility of photography

Standalone camera
(dedicated hardw...
What does Instagram
retrieve?
VINTAGE ANALOGUE
PHOTOGRAPHY
The Poloroid
camera
“Vintage” filters…
but also…
Pre-alphabet: Chronicling events through images
Instagram: Chronicling events through images
Reversal potential
Technological reversal: Sociomatic – Concept for a physical Instagram
camera
Meaning reversal: Loss of meaningful sharing of memories?
Pitfalls and potential
• The mundane on Instagram
• Real art on Instagram:
– Banksy
– Museum of Modern Art
– Virtual Touri...
DISCUSSION
Possible discussion questions
•This week’s readings explores the end of print. Does Instagram obsolesce print
photography?...
Residual Media: Instagram Analysis
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Residual Media: Instagram Analysis

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Presentation for a graduate course on Residual Media (at the University of Waterloo), in which I analyzed Instagram through the lens of McLuhan's laws of media.

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  • Transcript of "Residual Media: Instagram Analysis"

    1. 1. ENGL 799 :: Residual Media :: Anne Galang CRITICAL MEDIA OBJECT: INSTAGRAM
    2. 2. What is Instagram? Photo and video sharing social networking service Mobile app: iOS and Android Launched: October 2010 Acquired by Facebook: April 2012
    3. 3. How it works… Take a photo on your mobile phone Apply filters to the photo Share to Instagram, Facebook, Tumblr Follow others and be followed Comment and “Like” http://instagram.com/#
    4. 4. Who is is using Instagram?Source: pcmag.com
    5. 5. “Capture and Share the World's Moments. Instagram is a fast, beautiful and fun way to share your life with friends and family.” – Instagram Praise and criticism
    6. 6. “Instagram combines simple-toapply photo and video effects with an addictive social network centered on pictures and video.” – PC Mag Praise and criticism
    7. 7. “Instagram is debasing real photography. [… F]ilters are the antithesis of creativity, and make all pictures look the same” – The Guardian Praise and criticism
    8. 8. What’s new about Instagram? What does it enhance? How does it mediate better? What does it obsolesce or push aside?
    9. 9. Feature Enhances… Pushes aside… Smartphone camera app Accessibility of photography Standalone camera (dedicated hardware) Instagram photo filters Photo manipulation Actual manipulation of ISO, aperture, shutter speed PhotoShop and other photo editing software Photo sharing Speed of publishing Storage limit Reach of audience Printing/Uploading Physical photo albums Social networking Sharing images with social networks Text-based “status updates” or blog posts
    10. 10. What does Instagram retrieve?
    11. 11. VINTAGE ANALOGUE PHOTOGRAPHY
    12. 12. The Poloroid camera
    13. 13. “Vintage” filters…
    14. 14. but also…
    15. 15. Pre-alphabet: Chronicling events through images
    16. 16. Instagram: Chronicling events through images
    17. 17. Reversal potential
    18. 18. Technological reversal: Sociomatic – Concept for a physical Instagram camera
    19. 19. Meaning reversal: Loss of meaningful sharing of memories?
    20. 20. Pitfalls and potential • The mundane on Instagram • Real art on Instagram: – Banksy – Museum of Modern Art – Virtual Tourism • Instagram as cultural database?
    21. 21. DISCUSSION
    22. 22. Possible discussion questions •This week’s readings explores the end of print. Does Instagram obsolesce print photography? •VilemFlusser, in his book Does writing have a future?, argues that the written word is losing it importance. Do you agree that photos/images other visual forms may replace the dominance of writing? •What are your thoughts on Instagram? Does this medium provide potential for authentic cultural production, or does it degrade photography? •How might use the data/information available in the massive repository of photos that Instagram generates in a study of culture? •How does Instagram frame our sense of time, place, and space? What about our sense of public vs. private spheres? •How does Instagram contribute to the idea of the “acceleration of history?”
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