Anne Benoit-Renard Portfolio
Upcoming SlideShare
Loading in...5
×
 

Anne Benoit-Renard Portfolio

on

  • 1,386 views

Anne Benoit-Renard is a senior digital media manager with more than 15 years of experience. She has managed successful websites, mobile services, virtual world and high tech products. She has ...

Anne Benoit-Renard is a senior digital media manager with more than 15 years of experience. She has managed successful websites, mobile services, virtual world and high tech products. She has negociated profitable business deals with the leading partners in the digital market. She will bring to your organization business creativity as well as methodology and resource management.

Statistics

Views

Total Views
1,386
Views on SlideShare
1,357
Embed Views
29

Actions

Likes
0
Downloads
7
Comments
0

2 Embeds 29

http://www.linkedin.com 28
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Anne Benoit-Renard Portfolio Anne Benoit-Renard Portfolio Presentation Transcript

  • ANNE BENOIT-RENARD DIGITAL MEDIA MANAGER Design & run digital media services Define and manage proposals • Brand sites • Strategic plans • Social Media • Business plans • Virtual World • Marketing plans • Video/VOD • E-commerce Plan, monitor & review • BtoB /BtoC markets digital business indicators Select, hire & manage digital Design, implement & monitor E marketing • Online marketing plans talents • Online ad campaigns Negotiate value-added deals with trafic, content & technology partners
  • ANNE BENOIT-RENARD DIGITAL MEDIA MANAGER MANAGE successful consumer web sites & social media services 1 cost efficient on line ad campaigns 2 profitable mobile services 3 innovative virtual world 4 marketing and business development for high tech products 5 highly prized educational content 6 high ROI on line marketing campaign 7 digital business planning & monitoring 8 project management using the best tools 9 author of several best seller books and acclaimed articles 10
  • SUCCESSFUL CONSUMER WEB SITES & 1 SOCIAL MEDIA SERVICES
  • Head of Content Management orange.fr Manage, design, develop and run web contents and e-commerce services 7 years staff: 15
  • Content Manager Orange.fr 100% consumer Launch of 40+ consumer online magazine News Entertainment Finance Videos Virtual communities Advertisers’magazines E-commerce Classified ad…. Negociation of strategic partnership
  • Content Manager Orange.fr 100% consumer Leader in trafic on the European ISP market 10,1 millions Unique visitors 17 millions visits 42 millions Page View 3.5 millions subscribers Newsletters Sources : Nielsen NetRatings, Home&Work, avril 03, Weborama, avril 03, Smart,avril 03
  • Head of Digital Media Lagardere TV Design, Develop, Manage, Operate, Monitor Make profitable digital Rich Media and Social Media digital services 2 years staff: 15
  • Digital Media Manager Gulli.fr 100% rich media Rich-Media Site for broadband families Catch up TV Intelligente search engine Casual Gaming Encyclopedia Daily Animation Exclusive Events Strategic deals with the best partners in content, trafic & technology
  • Digital Media Manager Gulli.fr 100% rich media Leader in audience on the youth audience under 25 : 743 000 unique visitors 1.2 million Visits 14.1 million page view 480 000 subscribers Newsletter Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
  • Digital Media Manager canalj.fr 100% social media Social media site for 7-14 kids Biggest community of hero fans Animated avatars UGC Music playlist Exclusive games, video One clic from any content Strategic deals with the best partners in content, trafic & technology
  • Digital Media Manager canalj.fr 100% social media 45% of trafic come from virtual communities and UGC 441 000 Unique visitors 580 000 visits 10,7 millions Viewed Pages 340 000 Newsletter subscribers Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
  • Digital Manager Tiji.fr 100% multimedia&safe A 100% safe & multimedia environment for the little ones Creation Drawings Creations Fun design Graphical navigation E commerce Strategic deals with the best partners in content, trafic & technology
  • Digital Manager Tiji.fr 100% multimedia&safe Leading data base in France to advertise to parents with young kids 271 000 Unique visitors 360 000 Visits 15,8 millions Viewed Pages 280 000 Subscribers Newsletter Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
  • Digital Manager Fillestv.fr 100% videos Video Web Site for 15-24 women Fashion Beauty Castings People Social Media VOD / SVOD service Permanent download or rent Monthly fees Data mining for advertisers Exclusive videos
  • COST EFFICIENT ON LINE AD CAMPAIGNS 2 15
  • Ad Campaign Strategist Display
  • Ad Campaign Strategist Newsletters Editorial context for advertisers Emailing Data mining
  • Ad Campaign Strategist Advertiser exposure on Play and win Home Page Video dedicated to the brand Dedicated advertiser site Brand teasers
  • Ad Campaign Strategist News Discussions Blog Quizz
  • Ad Campaign Strategist Online Surveys Online survey for new products Ad Video content Presentation of the advertisers’ videos Dedicated video home
  • Ad Campaign Strategist Games for Brands
  • Ad Campaign Strategist Site for Brands
  • PROFITABLE MOBILE SERVICES 3 23
  • Marketer of profitable mobile services consumer brands • Launch Wap services associated with brand sites • Development of « Web to Mobile» contents • Design of Apps for Iphones
  • INNOVATIVE VIRTUAL WORLD 4 25
  • Producer Gulliland 100% virtual world A BBC & Lagardère Media coproduction A virtual world of creation & adventure 3D playground Creative activities (drawings, music, dance, cartoons, movies…) Games (quest games and casual gaming ) A creative community Sharing, voting, commenting on creations Discussions, blog Tips on the game, activities and level opening Download of the game Parental supervision A TV program: The best creations made in Gulliland are advertised on Gulli TV
  • Producer Gulliland 100% virtual world Business plan based on recurring BtoC revenue streams
  • MARKETING AND BBBUSINESS DEVELOPMENT FOR 5 HIGH TECH PRODUCTS 28
  • Marketing Director Everbee networks Develop and Market High tech products for BtoB & BtoC markets internet start-up 2 years staff: 10
  • Marketing Director 100% high tech Introducing Zenbow Internet Protection Key The first USB key that provides a full suite of security services for families and professionals Available in retail in France and the UK « This is the first time ever, we see a security solution that can go into the home » David Sullivan Senior Director, Consumer Services Yahoo Inc.
  • Marketing Director 100% high tech Designing business strategies to sustain growth End Users create OEMs Retailers pull by demanding Semiconductor buy ISP’s companies Child Protection, Surf buy Control, Performance, Software Platform Productivity + Hardware Block License 101 102 105 108 90% market coverage
  • HIGHLY PRIZED EDUCATIONAL CONTENT 6 32
  • Project manager of successful multimedia educational content Bibliorom Larousse Linguistic Encyclopaedia Bibliorom offers 6 linguistic dictionary in one CDROM. Bibliorom include 5000 photographs, 200 maps et 100 videos and animations. More than 10 000 words are pronounced. All contents can be shared, voted and commented on line. Hundreds of thousand copies sold
  • Project manager of successful multimedia educational content Nathan Entrainement Educational programs series More than 10 000 exercises and games in Maths and French to help students in school.
  • HIGH ROI ON LINE MARKETING 7 CAMPAIGN 35
  • Expert in Digital Marketing from planning to reviews Client Client Recrutment Stickiness SEM Sponsoring Affiliation Social Media Buzz marketing Newsletter SEO Rewards make also E-advertising Club Membership Emailing excellent references!
  • Author acclaimed book 100% EMarketing This book helps companies to take the right decision when designing their on-line marketing strategy. •How to design an efficient website? •How to be well positioned in the search engines? •How to design an valuable E marketing plan? •How the monitor the results? This book brings answers to questions about on-line Marketing. 361 pages Publisher : Dunod
  • DIGITAL BUSINESS PLANNING & MONITORING 8 38
  • Monitoring trafic Indicators TiJi - VU NNR Gulli - VU NNR Canal J - NNR 250 400 300 341 337 337 250 266 200 191 300 170 265 200 190 199 150 235 150 160 157 122 119 S é rie 1 200 S é rie 1 100 Sér ie1 100 94 100 50 50 0 0 0 janv- févr- ma avr- mai- janv- févr- mars- avr-08 mai-08 janv- févr- mars- avr- mai- 08 08 rs- 08 08 08* 08 08 08 08 08 08 08 08 +81% +44% -17% Priorities Back links with niche sites and portals High value content improving SEO SEM Trafic breakdown
  • Monitoring Sales indicators CA net net (en €) Sales revenues / PAP & Unique Visitor growth PAP (en milliers) CA net net PAP 8 271 30 000 8500 25 000 6500 20 000 4500 15 000 2 325 2500 10 000 5 000 500 0 -1500 m ju no m ja m se ja m ai il - ai nv nv ar ar pt v- -0 -0 07 s- s- -0 -0 -0 07 7 8 07 08 7 8 7 CA net net (en €) VU (en milliers) CA net net VU 30 000 337 350 25 000 225 250 20 000 15 000 150 10 000 50 5 000 0 -50 ja m m ju se no ja m m nv ar ai il - pt v- nv ar ai -0 s- -0 07 -0 07 -0 s- -0 7 07 7 7 8 08 8 Source : PAP = Smartadverver / UV = NielsenNetRatings
  • Monitoring financial indicators Costs, margins & Operating Results Filles TV P&L Total pôle jeunesse (Gulli + Canal J + Tiji + Filles TV + monde virtuel) CA net régie-display Revenues 2500 2312 CA 25 mapping COUTS 2051 RESOP 20 2000 1863 Opé spéciales CA multimedia 15 1500 1267 1220 10 1000 5 565 0 K€ 500 0 Location fichiers Ventes contenus CA pub/VU (€/an) -500 2007 -784 -1000 -1092 -1500 -1298 Vente en ligne Liens sponso EFA 1 BUDGET 2007 Revenues breakdown Sales/UV 4 3,74 Gulli Industry business 3 CA autr e ratios 0% CA inter net 26% X 2.5 1,95 Fillestv.com 2 Elle.fr Auféminin CA 1 0,77 télématique 74% 0 Fillestv.com Elle.fr Auféminin
  • PROJECT MANAGEMENT USING THE BEST 9 TOOLS 42
  • Project documentation: VISIO Other Project management apps WIKI shared by all team member Link monitoring Debugger
  • Project Planning: MS Project
  • SEVERAL BEST SELLER BOOKS 10 AUTHOR of AND ACCLAIMED ARTICLES 45
  • Author Un spa che soi La zen Attitude La Detox Attitude 310 pages / Marabout, 2010 des paresseuses des paresseuses 350 pages / Marabout, 2007 280 pages / Marabout, 2009 Plus de tonus Bons plans anti stress 148 pages / Marabout, 2005 150 pages / Marabout, 2004
  • Writer Ayurveda medecine in India Waste management in India See all Anne articles on www.greenzer.fr Organic farming in Laos Forest restoration In Thailand A serie of news articles on sustainable growth initiatives in Asia published on MSN.fr and greenzer.fr
  • ANNE BENOIT-RENARD DIGITAL MEDIA MANAGER Mobile: 0415 449 509 Email: anne@annebenoit.com Twitter: annebenoit