Toby Corton AS Media Evaluation


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Toby Corton AS Media Evaluation

  1. 1. Evaluation<br />Toby Corton<br />T1 Music Magazine<br />
  2. 2. 1)In what way does your media product use develop or challenge forms and conventions of real media products?<br />My media product has used the obvious conventions such as a barcode, a magazine title and a picture of a music artist for my front cover. I didn’t think that I needed to provide anything different in the form of the way my magazine used conventions as the actual market for the magazine is almost completely unique. <br />
  3. 3. 2) How does your media product represent particular social groups?<br />For my media product I have created a music magazine that focuses mainly on the ‘Indie’ music genre. For this reason I created it to represent the young Indie scene. I have chosen to represent them through the artists I have chosen to feature and the way I have designed and laid out my magazine. This group is similar to the early punk movement of the late 70’s, with the focus on being original, individual and creative. To represent this audience I have created a magazine that has a very DIY image and almost a homemade aesthetic. <br />
  4. 4. 3)What kind of media institution might distribute your media product and why? <br />In my early research I had to make sure that there would be a market for my magazine. In addition to this I needed to work out who publish and distribute my magazine. I found that IPC media would be the most appropriate publishing group to distribute my magazine. I thought this because there main competitors, Bauer, are leading the way in terms of music magazine publications. Therefore I thought that IPC media would be more likely to want to find new sources of audiences. Another reason for choosing IPC was that they don’t publish a music magazine that focus solely on the ‘Indie’ genre.<br />In terms of where they would distribute it, I would think that retailers such as WHSmiths would be the ideal place for my magazine to sell as that is where many people go to buy reading material and magazines, as they stock a wide variety in style and type of magazine. But potentially some supermarkets might be interested in stocking my magazine as the ‘Indie’ scene is growing fast and no supermarkets currently stock an ‘Indie’ music magazine. <br />
  5. 5. 4) Who would be the audience for your media product?<br />When creating my media magazine I had a clear idea from the beginning who I wanted my magazine to appeal to. I decided that I wanted my magazine to appeal to young people between the ages of 14 – 25. I thought this the most appropriate audience as this age group has lots of power when it comes to who is popular or not popular in the music world. Also it is this age group/ generation that are responsible for the current ‘Indie’ movement. <br />
  6. 6. 5) How did you attract/ address your audience?<br />I tried to make my magazine embody the anti-authority rebel demographic/ lifestyle type. To do this I wanted to give my magazine almost a homemade style, to separate it from the conventional music magazine that has a very ‘produced’ or commercial look. The current ‘Indie’ movement draws inspiration and much of its ideology from the punk movement of the late 1970’s, for that reason I tried to draw ideas and inspiration from this punk aesthetic. For my photo shoot I styled myself in current fashions that are reminiscent of the late 70’s & early 80’s. The most obvious statement being the the wayfarer sunglasses. Also in the design of my magazine I used typewritten looking fonts and paint splats. These things helped to enforce the home made and creative/ experimentalist style. <br />
  7. 7. 6) What have you learnt about technologies from the process of constructed this media product?<br />I have had some previous experience using Photoshop software as I have done some work experience in a graphic design company that use Photoshop and Apple Macs to edit Images. I used my friend’s digital SLR camera and a tripod to set up my photo shoot. I had not had any previous experience of working with this type of camera so I had to learn as I went along. I experimented with the different modes available on the camera and the way I used flash. <br />Further into my project I had more experience so I was more comfortable and more efficient using Photoshop, being able to edit images and using the tools faster. Also gained more knowledge on services available on the internet. I found out about document hosting websites such as This enabled me to work around the problem of blogger not working as I continued writing, saved them as word documents uploaded them to and then when blogger came online again all I had to do was post the link into my blog. <br />
  8. 8. 7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product? <br />Looking back on my preliminary task and comparing it to my final media product, I can see that I have made a lot of progress. I have learnt a lot more about the conventions of a music magazine and the sort of things I should include in them. I used simpler programs in my preliminary such as word where as in my main task I had more of a grip on the more complicated programs like Photoshop. <br />