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Music changes

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Transcript

  • 1. HOWTECHNOLOGYIS CHANGING THE MUSIC INDUSTRY?
  • 2. Introduction
  • 3.
  • 4. Plan
    Introduction
    Music industry in recent years- what has changed?
    The issue of piracy
    Possible ways of distributing music and importance
    Improving technology
    Who benefits the most?
    Conclusion
    Q & A
  • 5. What has changed in music industry in recent years?
    People are listening more rock and jazz music
    People are buying much less music in stores
    Consumer profile
  • 6. What has changed in music industry in recent years?
    Business profile
    Revenue in music industry in mln USD
  • 7. What has changed in music industry in recent years?
    Internet
    1 463 million users
    21.9% of global population
  • 8. What has changed in music industry in recent years?
    • Mobile phone development
    • 9. MP3
  • What has changed in music industry in recent years?
    Music store
    Compact Disc
    MP3 Player
    PC
    MP3
    CD
    On-Line
    Mobile phone
    New business model
  • 10. What has changed in music industry in recent years?
    Distribution
  • 11. What has changed in music industry in recent years?
    Consumers new way of thinking:
    They want to listen to music in any place at any time
    “music for free mentality”
  • 12. What has changed in music industry in recent years?
    „Music on the go”
  • 13. What has changed in music industry in recent years?
    Digital music market
  • 14. What has changed in music industry in recent years?
    Digital music market
  • 15. The Piracy issue
    Définition of Piraya: indicates the activity that consists in making non-authorized copies of protected material equipments, and to distribute them
    A proportion from 5 to 7% of world trade is based on piracy
    It represents 200 to 300 billion euro of commercial damage)
    In 2005, more than one third of CD's sold around the world were a pirated product.
  • 16. Definition of Copyright:
    Copyright is a form of intellectual property which gives the creator the exclusive right to control its distribution
    Thanks to the evolution of technology we can find a variety of programs :
    Peer to peer: it uses a diverse connectivity between participants in a network and the cumulative bandwidth of all network participants
  • 17. Evolution of P2P and File sharing:
    First application of P2P: Napster in June 1999
    New applications: Kazaa, Grokster, iMesh, Morpheus, e-Donkey
    File sharing: which refers to the providing and receiving of digital files over a network, has also grown in popularity with the proliferation of high-speed internet connections, and the relatively small file size and high-quality MP3 audio format.
  • 18. How are multinationals fighting piracy?
    With the slogan: «Piraya Is a crime»
    “Validly Technology” provides the solution that solves the piracy problem
    How are the musicians?
    A petition against the piracy
    Participate in a big campaign
    The creation of the featured artist’s coalitionCoalition
    http://fr.youtube.com/watch?v=AjydSxL6dsc&feature=PlayList&p=3BC3BBD552619664&index=0
    http://fr.youtube.com/watch?v=IbWyBBE8jnc&feature=PlayList&p=C8988EDF42694FB4&index=0
  • 19. Which technologies are enabling piracy and which technologies are limiting it?
    CD-R piracy : its is the illegal copying of software using CD-R recording technology
    LAN: it involves users who are connected via a local area network
    Mobil Music: can be used to obtain free music, for example by means of Bluetooth transfers that enable files to be transferred from phone-to-phone.
    Digital Stream Ripping 
    The speed of copy of the engravers
  • 20. We have some new technologies which allows to reduce and limit the rate of piracy :
    SecureMetric Technology
    Secure Dongle
    Internet Service Providers (ISPs)
  • 21. A well-known case: China
    One of the highest piracy level in the world.
    85 per cent of the units sold in the market being pirate.
    Piracy is driven by hundreds of websites offering streams , downloads or links to unauthorized song files.
  • 22. The priorities of government of China:
    Take criminals actions against infringers , both for internet piracy and physical.
    Allow foreign record companies access to the market
    Another case: Indonesia
    Music piracy is endemic in Indonesia with rates at nearly 90 per cent.
    Anti- piracy activity=> In one day, 800 000 discs were seized.
  • 23. Music Distribution
  • 24. Possible Types (non digital)
    Concerts
    CD’s
    Singles
    Cassette
    Vinyl
  • 25. Possible Types (non physical)
    iTunes
    Myspace
    Web 2.0
    P2P software
    Internet Radio
  • 26.
  • 27. Improving Technology
  • 28. Three Benefits For Music
    Made more accessible
    Has a further reach worldwide
    Various ways of distribution
  • 29. Who Benefits?
    Artists/Bands
    Fans
    Consumers
    Industry
  • 30. Conclusion
    Facts
    Figures
    Innovation
    Co-operation

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