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Lucozade
Lucozade
Lucozade
Lucozade
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Lucozade

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Transcript

  • 1. Advertising over Time
    Lucozade
  • 2. Lucozade – some facts
    It is a glucose syrup
    It was first marketed as an energy product in 1927
    It was originally marketed under the name of Glucozade – Glucose + aid = Glucozade
    In 1929 Glucozade was bought by Beechams, a company specialising in health products
    Beechams changed the name to Lucozade
    For decades it was promoted as a drink to aid recovery from illness
    In 1987 differently flavoured versions were introduced in 1996, 2003 and 2006 the focus of the advertising changed to attract new audiences
    Since 2001 Lucozade has been owned by GlaxoSmithKline, a multinational company.
  • 3. Lucozade’s changing image
  • 4. Revision
    Check out the other adverts for Lucozade which are linked to this blog.
    Add the information to the chart that you have already started.
    Look at the sample questions and attempt to answer the question.
    Email into school ahorne@westhatch.essex.sch.uk or even better anne.horne@gmail.com

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