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Flava - Evaluation


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A2 evaluation presentation - print

A2 evaluation presentation - print

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  • 1. Evaluation Sarah Benjamin
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products ?
    How Conventions are used:
    • In the production of my newspaper I made sure that the common conventions used everyday newspapers such as the Sun, The Metro and The Star were maintained so I could ensure, in the development of my newspaper that it actually looked liked a newspaper that you would find in a shop.
    • 3. Some of these conventions I have used consist of: Gutters, Date, Web address, Advertisements, Bold headings and a Masthead.
    • 4. I Have placed examples of our mastheads ‘Flava’ that we earlier produced to show the difference of design and formality between our and those already on the market today
    • 5.
    • Using these conventions and others that I have not listed shows I have made good use of my knowledge into what a real newspaper product requires and have put our own stamp on these conventions to make them look better and more applicable to my target audience teenagers
    Challenges to other newspapers:
    • I made the choice to have predominantly bright colour throughout our newspaper
    • 6. Wrote about issues and stories that our target audience can relate to
    • 7. Maintained common conventions of newspapers but in a more exciting style
    • 8. Included club advertisements. An example of this can be found on our blog and also how our research helped us: of our advertisements:
    • Informal Headlines to go along side each article I produced
    • 9. Sub Section on the front page
    • 10. Editorial
    • 11. Slogan: ‘Your local youth newspaper’
    • 12. Informal contents name ‘what’s hot’
    • 13. More topics on the inside page with page numbers so it allows them to turn to what ever story they want with the use of colours so it stands out and seems separate from the articles I have written
    • 14. Pictures which related directly to our article topics
    Analysis of these challenges:
    • For our poster it was quite hard to get an idea about what we needed to include as no newspapers on the market today have a poster to further advertise their newspaper so we therefore had to research everyday posters and identify what conventions they used and base our ideas around this.
  • 15. Conventions used:
    • Our poster contains the basic conventions that a poster needs for example a masthead, slogan, web address and a main design which dominates the page and it is clear we have stuck to this from the
    image of our poster compared to a real one on the market today
    Challenges to other posters:
    • Meeting the needs of a specific audiences through the informal background
    • 16. ‘hip, young, fresh’ which is an ideology of our target audience
    • 17. Different use of Fonts and designs gives the poster a bigger impact as it stands out more
    • 18. The use of capital letters which many posters don’t do, which immediately grab peoples attention whilst walking by
    Final Product Poster
    Beck’s Poster
  • 19.
    • Bright colours red and blue which stand out on top of the wall
    • 20. Clearly state what it advertising for example a local youth newspaper
    • 21. Mentioned our product is free as a way of grabbing more teenager attention to going to get a copy
    • 22. Including a web address in blue so it stand out and be easily seen compared to other where there a really small font
    Conventions used in our website:
    • Main background design and colour throughout our homepage and news page so there is consistency
    • 23. Advertsiements
    • 24. Links
    • 25. Pictures
    • 26. Articles
    Challenges to other website:
    Range of colours
    Welcome notice to viewers
    Very informing
    Promote our newspaper well
  • 27.
    • Development of how I got to my final product
    Final Product front page
    The Metro
  • 28.
    • Development of how I got to my final product
    Final Product Second page
    The Ilford Recorder
  • 29. How I used the Migrain model to help me produce my coursework
    Media/ Medium-
    • Newspaper as it provides teenagers with entertainment and news stories.
    • 30. Has a connotative meaning of young, fun, teenagers e.g alcohol, exciting news,
    • 31. camera angles,
    • 32. Mise en scene,Institutions- could be the associated newspapers Genre – variety within the newspaper general news, sports celebrity wide coverage
    • Of youth and a young newspaper represents diversity
    • 33. Not for certain teenager so not biased but for all as relates to all young people
    • 34. Audience-
    • 35. People who buy the commodities -Aim at young people aimed 15 to 18 years old
    • 36. Informal feel to relate to our audience Ideologies and values- to maintain readers attention about medias outlook on teenagers such as binge drinking to ensure our audience is attracted, community local stories and events.Narrative- texts structure has a beginning middle and end, headlines pictures, name of newspaper
  • How effective is the combination of your main product and ancillary texts?
    • My main product is a newspaper and my ancillary texts are my poster and website which further advertises and promotes my newspaper.
    • 37. Whilst producing my newspaper I made sure I took into consideration the fact I had to produce a poster and website so I could think of ways I could include this within my newspaper and also links in my website and poster.
    • 38. In my newspaper I produced an article on a night club ‘Faces’ and thought within this article I could include our website address in red at the bottom of the article so my target audience could then visit our website to find out more information.
    • 39. I have decided to use the same masthead and slogan on our poster, website and newspaper so people could identify it as the Flava logo.
    • 40. I have kept the colour of the masthead the same colour blue so it can again be easily identified as Flava and so everything is linking back to Flava the newspaper.
    • The same web address on our poster ‘Flava. Com’ so when people see the poster they will be able to use the address to go on the computer and research the website which shows a link between our poster and our website
    • 41. I linked our newspaper with our website as in our research into newspapers and there website I identified that although they have there articles in print form they still provide it for those to read on the internet so i then went down this route
    • 42. Informal theme throughout
    • 43. Same font and style of writing I kept the same on each individual product
    • 44. Print screen of our newspaper on the website homepage so if people were unable to purchase a newspaper they could therefore view it on the internet
    • 45. Rollover image of our advertisements which are both on our newspaper and poster
    • 46. Used same pictures on my newspaper on my website to show connection
    • 47. Provided a copy of our newspaper on our poster so they now its promoting a newspaper
    • How our final products link and similarities between them that further advertise each other
  • What have you learned from your audience feedback?
    • During the production of our newspaper, website and poster I made sure I got audience feedback on each and every time I produced something whether it be for the newspaper or the poster I made sure I asked my peers what they thought of it.
    • 48. We carried out a questionnaire which enabled us to find out exactly what our target audience wanted in a new youth newspaper:
    • 49. Learnt it is the most crucial grounding of any product in order for it to be successful
    • 50. Made sure we asked people other than our peers and friend to prevents our results being biased
    • 51. Good to get different opinions as when showing others our product they noticed things that we weren’t aware of and made valid contributions e.g
    • 52. GOOD POINTS
    • 53. BAD POINTS
  • Poster
    Good points
    • Brick background is very usual and set a youthful mood
    • 54. Flava logo stands out an dominates the page as it the whole length of the page
    • 55. The colour blue is very attractive and stands our on the brick background
    • 56. States it free so its informative
    • 57. Use of red to place emphasises and to highlight as it a very dominant colour
    • 58. Include web address showing people that there a website which allows people to further there knowledge of what Flava about
    • 59. Slogan is very large so can easily be read
    • 60. Fact that there a brick wall means will be more tempted to look
    • 61. Informal language
    Bad points
    No pictures of the newspaper so people wouldn’t know what your trying to advertise
    No statements of what our newspaper includes
    It looks plain
  • 62. Newspaper
    Good points
    • Looks like a professional made news paper
    • 63. The masthead is very attractive and stand out on the page
    • 64. The fact there is a slogan ‘ your local youth newspaper’ shows it for a certain audience so would persuade people to buy it
    • 65. Good use of pictures which relate to the articles/ stories
    • 66. Attractive advertisement about a club which is good as gives you places to go and is informative
    • 67. Multiple stories on various topics
    • 68. Consistent colours used throughout
    • 69. Informal Language
    Bad points
    • Heading on the main articles is too long
    • 70. More pictures on second page
    • 71. Some things looked to squashed on the page
    • 72. Advertisement takes up to much of the page towards the bottom
    • 73. Picture a bit dull (faces)
  • Website
    Good points
    • Looks very realistic can’t tell that it not a real one
    • 74. Not to much information on homepage clear in what the newspapers about
    • 75. Includes advertisement and print screen of your newspaper allow people to view it
    • 76. Use of various colours maintains your attention
    • 77. Picture of club faces show what on around Essex
    • 78. Background very dominant and really stands out on the page
    • 79. Gets viewers involved e.g. include a poll
    • 80. Good use of advertisements
    • 81. Provide weekly articles on the website to be read
    • 82. Roll over pictures and search bar
    Bad points
    Font is bland
  • 83. How did you use new media technologies in the construction and research, planning and evaluation stages?
    Technologies I used:
    • Microsoft excel – I used this to produce my graphs as I needed to display the information I gathered in the research I carried out of what my target audience want to see in a newspaper.
    • 84. Photo shop – This helped me in the production of my newspaper, advertisements and website .To begin with I only had basic knowledge of how to use this program but as time went on I learnt to used it independently and was able to produce a whole newspaper myself, it also helped me in my construction which I showed on the blog how much I develop.
    • 85.
    • 86. Microsoft Publisher – I used this program very often to assist me in the planning of my templates for my newspaper designs and layout, website layout and poster layout which helped me to know where about to place everything.
    • Microsoft Word – This program allowed me to plan my articles, where I was able to paragraph them and check my spelling and punctuation were all correct
    • 87. Bloggerand the internet- used this program to explain every stage of the development of the coursework including research, development of my main product (Newspaper) and my ancillary texts (poster and website). The internet itself helped me to carry out a lot of extensive research into newspapers, posters and websites E.g. site such as Wikipedia
    • 88. Camera- enabled us to take good quality picture, allowed us to zoom and reverse zoom and take shots from various angles
    • 89.
    • 90. Dreamweaver – this enabled me to produce a website efficiently and independently. Being able to produce pictures, articles, advertisement and many more