In what ways does your media product use, develop or challenge forms and conventions of real media products ? How Conventions are used:
In the production of my newspaper I made sure that the common conventions used everyday newspapers such as the Sun, The Metro and The Star were maintained so I could ensure, in the development of my newspaper that it actually looked liked a newspaper that you would find in a shop.
Some of these conventions I have used consist of: Gutters, Date, Web address, Advertisements, Bold headings and a Masthead.
I Have placed examples of our mastheads ‘Flava’ that we earlier produced to show the difference of design and formality between our and those already on the market today
Using these conventions and others that I have not listed shows I have made good use of my knowledge into what a real newspaper product requires and have put our own stamp on these conventions to make them look better and more applicable to my target audience teenagers
Challenges to other newspapers:
I made the choice to have predominantly bright colour throughout our newspaper
Wrote about issues and stories that our target audience can relate to
Maintained common conventions of newspapers but in a more exciting style
Included club advertisements. An example of this can be found on our blog and also how our research helped us: http://06whhs12e1.blogspot.com/2009/12/advertisement.htmlExamples of our advertisements:
Informal Headlines to go along side each article I produced
More topics on the inside page with page numbers so it allows them to turn to what ever story they want with the use of colours so it stands out and seems separate from the articles I have written
Pictures which related directly to our article topics
Analysis of these challenges: http://06whhs12e1.blogspot.com/2009/12/final-front-page-compared-to-front-page.html Poster
For our poster it was quite hard to get an idea about what we needed to include as no newspapers on the market today have a poster to further advertise their newspaper so we therefore had to research everyday posters and identify what conventions they used and base our ideas around this.
People who buy the commodities -Aim at young people aimed 15 to 18 years old
Informal feel to relate to our audience Ideologies and values- to maintain readers attention about medias outlook on teenagers such as binge drinking to ensure our audience is attracted, community local stories and events.Narrative- texts structure has a beginning middle and end, headlines pictures, name of newspaper
How effective is the combination of your main product and ancillary texts?
My main product is a newspaper and my ancillary texts are my poster and website which further advertises and promotes my newspaper.
Whilst producing my newspaper I made sure I took into consideration the fact I had to produce a poster and website so I could think of ways I could include this within my newspaper and also links in my website and poster.
In my newspaper I produced an article on a night club ‘Faces’ and thought within this article I could include our website address in red at the bottom of the article so my target audience could then visit our website to find out more information.
I have decided to use the same masthead and slogan on our poster, website and newspaper so people could identify it as the Flava logo.
I have kept the colour of the masthead the same colour blue so it can again be easily identified as Flava and so everything is linking back to Flava the newspaper.
The same web address on our poster ‘Flava. Com’ so when people see the poster they will be able to use the address to go on the computer and research the website which shows a link between our poster and our website
I linked our newspaper with our website as in our research into newspapers and there website I identified that although they have there articles in print form they still provide it for those to read on the internet so i then went down this route
Same font and style of writing I kept the same on each individual product
Print screen of our newspaper on the website homepage so if people were unable to purchase a newspaper they could therefore view it on the internet
Rollover image of our advertisements which are both on our newspaper and poster
Used same pictures on my newspaper on my website to show connection
Provided a copy of our newspaper on our poster so they now its promoting a newspaper
How our final products link and similarities between them that further advertise each other
What have you learned from your audience feedback?
During the production of our newspaper, website and poster I made sure I got audience feedback on each and every time I produced something whether it be for the newspaper or the poster I made sure I asked my peers what they thought of it.
We carried out a questionnaire which enabled us to find out exactly what our target audience wanted in a new youth newspaper: http://06whhs12e1.blogspot.com/2009/09/questionnaire.html
Learnt it is the most crucial grounding of any product in order for it to be successful
Made sure we asked people other than our peers and friend to prevents our results being biased
Good to get different opinions as when showing others our product they noticed things that we weren’t aware of and made valid contributions e.g
How did you use new media technologies in the construction and research, planning and evaluation stages? Technologies I used:
Microsoft excel – I used this to produce my graphs as I needed to display the information I gathered in the research I carried out of what my target audience want to see in a newspaper. http://06whhs12e1.blogspot.com/search?updated-max=2009-10-19T10%3A57%3A00-07%3A00&max-results=7
Photo shop – This helped me in the production of my newspaper, advertisements and website .To begin with I only had basic knowledge of how to use this program but as time went on I learnt to used it independently and was able to produce a whole newspaper myself, it also helped me in my construction which I showed on the blog how much I develop.
Microsoft Publisher – I used this program very often to assist me in the planning of my templates for my newspaper designs and layout, website layout and poster layout which helped me to know where about to place everything. http://06whhs12e1.blogspot.com/search?updated-max=2009-12-01T07%3A17%3A00-08%3A00&max-results=7
Microsoft Word – This program allowed me to plan my articles, where I was able to paragraph them and check my spelling and punctuation were all correct
Bloggerand the internet- used this program to explain every stage of the development of the coursework including research, development of my main product (Newspaper) and my ancillary texts (poster and website). The internet itself helped me to carry out a lot of extensive research into newspapers, posters and websites E.g. site such as Wikipedia
Camera- enabled us to take good quality picture, allowed us to zoom and reverse zoom and take shots from various angles