Caroline Unwin Evaluation Media

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  • 1. Evaluation.
    1. I chose to create a magazine called ‘rave’ with a day glow typography as this is the type of music I am interested in and therefore could use my own knowledge to help reach out to the target audience. The masthead ‘rave’ will remain the same every issue - this is a convention of all, magazines. The masthead remains the same from issue to issue in order for the audience to recognize it and identify with it as a ‘brand’ from week to week. I challenge normal magazines as my double page spread shows the main focus on the audience and not on the artists. This is like rave music as rave music is a musical genre which is famous for breaking down the barriers between audience and performer.
    2. My media project represents teenagers as being bright colourful hyperactive people. My media product aims to attract a particular segment of young people who identify with this lifestyle and outlook. The ‘rave’ scene is not as big in the UK as it was in the early 1990s, but it still has a loyal and growing audience. My magazine is an attempt to represent this demographic. My target audience live the life styles of a pleasure seeker / creative and experimental.
  • 2. 3. EMAP and IPC are large magazine owners, EMAP feature more products within their portfolio which are aimed at more of the younger audience and so they would most likely be more interested in selling and buying my magazine. Judging from the typical kind of magazine in their ‘stable’ I can imagine ‘Rave’ magazine finding a niche. However IPC may want to diverse from what they normal produce and therefore take an interest in my magazine. While both institutions do cater for a teenage/youth demographic with a range of magazines aimed at this sector, the nature of ‘rave’ as a genre means that it is less likely to become a mainstream interest. By it’s nature, ‘rave’ is likely to remain ‘underground.’
    4. The audience for my magazine would be young people interested in the music genres funky house, dub step , drum and bass and techno. Also people who have a unique sense of style with bright fashion sense as these are seen as ‘ravers’ which are my target audience. The ‘rave’ scene has a history for being a little ‘dangerous’ and sometimes comes into conflict with the powers of law and authority (illegal raves and warehouse parties, the drug scene that goes with the music) mean the audience of rave are likely to respond well to a magazine that is ‘edgy’ and not afraid of supporting unpopular causes.
    5. To attract my audience I used pictures of people at raves that generally are listening to these genres of music. They are wearing bright colourers and show the strobe lights and parties. My magazine middle page spread is an attempt to capture the whole mood and tone of a night out raving. It also emphasizes the way that rave reduces the barrier between audience and performer, which is a big ingredient in the rave scene.
  • 3. 6. New technologies
    During the process of creating this magazine, I have worked with a variety of media technologies that are new to me. I created my images using a digital SLR camera. I experimented with a variety of light settings. The images I took in the nightclubs were from a series of photo-shoots I took over several weekends. The best and most atmospheric images of these shots are the ones I used for my magazine. Photoshop I used to created my magazine pages and this helped me to collage my pictures. It was useful as it was very straight forward and also gave my magazine an overall look of a professional magazine. The brilliant thing about Photoshop is that the ‘layers’ facility meant that I could build up a whole series of creative ideas and then put them together to help create my overall tone and mood. The eventual result that appeared on my double page spread helped, I think, create the key theme of the magazine, in that the rave scene is populated by people who make it happen themselves, and that it isn’t created by some distant and elitist music institution.
    7. Looking back at my preliminary task I have learnt to target my magazine towards a particular type of audience. Mine is young teenage ravers, not all teenagers are ravers but I have worked hard to identify with them by using a tone and style of language that is suited to their interests and lifestyle, and have created a set of images that are clearly focused on the kind of ‘scene’ that the rave scene is.