Evaluation of My Project <br />Cups (You’re Gonna Miss Me)<br />
In what ways does your media product use, develop or challenge forms and conventions of real media products ? <br />For my project I have created a Music Video, Album Artwork and Publicity Poster. In my project I have used many codes and conventions that are seen in music videos of the same genre, such as quirky music and imagery that fits in with the theme of the music. In my project this theme was loneliness. My music video however fitted into a category on Independent music, which allowed me to break some of these conventions to create a “Different” Or “Quirky” video. My inspiration behind the Video came from a Indie Rock band The Maccabees with a song called “First Love”.<br />I also paid homage to Bob Dylan, due to my music choice being quite folky. I achieved this by using lyrics from the track and writing them out on large pieces of card such as seen in his hit single “Subterranean Homesick Blues”. I used this as I wanted to break away from “Studio” videos, that are produced by other people and not the artists. I wanted to create a D.I.Y feel to them piece, relating back to the golden age of folk during the 1970’s. I done this by avoiding the use of tri pods, opting for hand held recording, to keep a authenticity about the piece. <br />
“Loud” Name of band in larger font than the album name, to carry a reputation.<br />“LuLu” Present in the picture<br />LuLu Is bigger, showing importance of the main singer.<br />Use of greys, blacks, and browns create a earthy dark feeling.<br />Picture of desolate garage connoting loneliness and abandonment. <br />Coat connoting cold weather, which is associated with loneliness<br />Name again focusing on forgetting and abandonment <br />
Font is different to album name font. Also containing Album Out Now, to act as a imperative to buy the album <br />
How effective is the combination of your main product and ancillary texts?<br />My album artwork and poster is effective with my film due to its continual theme of loneliness:<br /><ul><li> My video uses strong images to create a feel of isolation and loneliness, this is transferred into the images used in my ancillary texts which also create this mood
The font used creates a them quirky atmosphere that I hoped to use in my Video.
The greys seen in my video are also similar to the colour scheme used in the poster and artwork
Use of the same fonts help draw the two texts together, as well as the use of similar images, however one image is central to generate the feeling of importance
Unlike “D.I.Y” themed video, artist is featured on artwork and on the poster</li></li></ul><li>What have you learned from your audience feedback?<br />My target audience was that of people who enjoy a Folk/Alternative style of music, rather then mainstream or commercial. I aimed my products to people aged around 16+, however I feel it will be enjoyed by those between that age brackets of 18-30. <br />Which alternative genre do you find most appealing?<br />Indie Folk 16<br />Rock 4<br />Electro 1<br />Alternative 9<br />What should the Album name be called?<br />The Same New You 7<br />Isolate This 11<br />Something about Forgetting 12<br />What do you feel most suitable as a front cover<br />Image one 11 <br />Image two 10<br />Image three 11<br />Which font theme most suit my products?<br />Cartoon 11<br />Hand written 10<br />Basic 6<br />Other 3 <br /> T<br />
How did you use new media technologies in the construction and research, planning and evaluation stages?<br />
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