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BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
BREAKAWAY
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BREAKAWAY

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BREAKAWAY the UN sponsored game to address violence against women created by the students, faculty & staff from the Emergent Media Center at Champlain College and Population Media Center.

BREAKAWAY the UN sponsored game to address violence against women created by the students, faculty & staff from the Emergent Media Center at Champlain College and Population Media Center.

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  • 1. Tuesday, January 25, 2011
  • 2. Take the most bad ass global problem you know and try to solve it.Tuesday, January 25, 2011
  • 3. Through a video game.Tuesday, January 25, 2011
  • 4. “Once he hits you” trailer http://www.youtube.com/watch?v=fB7uMBLzkBk&feature=player_embeddedTuesday, January 25, 2011
  • 5. Goal: Change Culture 1. Awareness 2. Personal Accountability 3. Attitude & Behavior Change 4. AdvocacyTuesday, January 25, 2011
  • 6. Why Games? They Teach. • Identification with characters • Role play real situations • Active decisions = critical thinking • Reflect & own your story.Tuesday, January 25, 2011
  • 7. Sabido Methodology • Entertainment Education • Social Change • Role Modeling: • Positive • Negative • Transitional • Fun/Message: 70/30 ruleTuesday, January 25, 2011
  • 8. • Interactivity leads to decision-making. • Player becomes the Transitional Character. • Player experiences cause and effect. Games for Social ChangeTuesday, January 25, 2011
  • 9. Challenges: creating a game for every boy in the world.Tuesday, January 25, 2011
  • 10. Challenges: Storytelling, player choice, & asset management: • Technology—delivery system • Universal story—theme • Setting—could this be every boy’s home turf? • Language & localization • Ethnicity — stereotypes • Clothing — religion—cool factor • Romantic or sexual implications • Portrayal of girls: victim, subjugation or strong women • Portrayal of violent actions • PRTuesday, January 25, 2011
  • 11. Our solution? The most popular sport in the world.Tuesday, January 25, 2011
  • 12. Our solution? The most popular sport in the world. Sorry not hockey. But football. No not that one.Tuesday, January 25, 2011
  • 13. Spokesperson Samuel Eto’o! Yes that one, Striker for Milan, Captain for Cameroon, Voted Africa’s best player!Tuesday, January 25, 2011
  • 14. Narrative Age old dilemma— who do YOU side with?Tuesday, January 25, 2011
  • 15. Skill building min-games. Choicces determine odds at winning.Tuesday, January 25, 2011
  • 16. You decide how to treat girls, which team mates will practice with you. What determines a champion?Tuesday, January 25, 2011
  • 17. Designed & created by Champlain students with expert advice. Game Trailer: http://www.youtube.com/watch? v=T-4m11a4uCs&feature=player_embeddedTuesday, January 25, 2011
  • 18. Being delivered internationally, 5 Chapters Goal: changing abusive behavior Development 2.5 years: • Early research phase in S.African townships • Concept to production: all student driven • Testing, testing, testing: S. Africa,Vermont, Caribbean, & online • Chapter 1 launch—2010 World Cup June • Chapter 2 launch—August ChannelOne, NYC coverage • Chapter 3 launch—Friday—press CNET • Chapter 4 launch—December 2010 • Final chapter release—January 2011Tuesday, January 25, 2011
  • 19. Results 750+ CDs distributed to youth groups participating at the 2010 World Cup: Grassroots Soccer Ikamva Youth ManUp Campaign Streetfootballworld Restless Development Fundacion Privada Samuel Eto’oTuesday, January 25, 2011
  • 20. Results When they find it, they like it Web site (8 months): 155 countries. Online Game (4 months): Over 140 countries. Primarily youth—2/3 are boys 10-16, Play through & repeat (6 hrs per chapter).Tuesday, January 25, 2011
  • 21. Next Steps Completing release: 1 final chapters Jan 2011 UN SG Ban K’Moon’s UNiTE Men Engage campaign: distribution of CDs worldwide Marketing—getting the word out & the online game into the hands of more youth, Facilitators guide: or teachers, youth groups, soccer clubs, etc. Impact Assessment Mobile game: broadest outreachTuesday, January 25, 2011
  • 22. To Learn More: Ann DeMarle demarle@champlain.edu Project Site: http://emergentmediacenter.com/ unvaw Project Video: http://www.youtube.com/watch? v=e_jD7mGxu1Y Blog “Games Take On Violence Against Women project”: http://emc- gamestakeonvaw.blogspot.comTuesday, January 25, 2011
  • 23. www.breakawaygame.comTuesday, January 25, 2011

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