BREAKAWAY

Tuesday, January 25, 2011

Take the most bad ass global problem you know and try to solve it.Tuesday, January 25, 2011

Through a video game.Tuesday, January 25, 2011

“Once he hits you” trailer http://www.youtube.com/watch?v=fB7uMBLzkBk&feature=player_embeddedTuesday, January 25, 2011

Goal: Change Culture 1. Awareness 2. Personal Accountability 3. Attitude & Behavior Change 4. AdvocacyTuesday, January 25, 2011

Why Games? They Teach. • Identiﬁcation with characters • Role play real situations • Active decisions = critical thinking • Reﬂect & own your story.Tuesday, January 25, 2011

Sabido Methodology • Entertainment Education • Social Change • Role Modeling: • Positive • Negative • Transitional • Fun/Message: 70/30 ruleTuesday, January 25, 2011

• Interactivity leads to decision-making. • Player becomes the Transitional Character. • Player experiences cause and effect. Games for Social ChangeTuesday, January 25, 2011

Challenges: creating a game for every boy in the world.Tuesday, January 25, 2011

Challenges: Storytelling, player choice, & asset management: • Technology—delivery system • Universal story—theme • Setting—could this be every boy’s home turf? • Language & localization • Ethnicity — stereotypes • Clothing — religion—cool factor • Romantic or sexual implications • Portrayal of girls: victim, subjugation or strong women • Portrayal of violent actions • PRTuesday, January 25, 2011

Our solution? The most popular sport in the world.Tuesday, January 25, 2011

Our solution? The most popular sport in the world. Sorry not hockey. But football. No not that one.Tuesday, January 25, 2011

Spokesperson Samuel Eto’o! Yes that one, Striker for Milan, Captain for Cameroon, Voted Africa’s best player!Tuesday, January 25, 2011

Narrative Age old dilemma— who do YOU side with?Tuesday, January 25, 2011

Skill building min-games. Choicces determine odds at winning.Tuesday, January 25, 2011

You decide how to treat girls, which team mates will practice with you. What determines a champion?Tuesday, January 25, 2011

Designed & created by Champlain students with expert advice. Game Trailer: http://www.youtube.com/watch? v=T-4m11a4uCs&feature=player_embeddedTuesday, January 25, 2011

Being delivered internationally, 5 Chapters Goal: changing abusive behavior Development 2.5 years: • Early research phase in S.African townships • Concept to production: all student driven • Testing, testing, testing: S. Africa,Vermont, Caribbean, & online • Chapter 1 launch—2010 World Cup June • Chapter 2 launch—August ChannelOne, NYC coverage • Chapter 3 launch—Friday—press CNET • Chapter 4 launch—December 2010 • Final chapter release—January 2011Tuesday, January 25, 2011

Results 750+ CDs distributed to youth groups participating at the 2010 World Cup: Grassroots Soccer Ikamva Youth ManUp Campaign Streetfootballworld Restless Development Fundacion Privada Samuel Eto’oTuesday, January 25, 2011

Results When they ﬁnd it, they like it Web site (8 months): 155 countries. Online Game (4 months): Over 140 countries. Primarily youth—2/3 are boys 10-16, Play through & repeat (6 hrs per chapter).Tuesday, January 25, 2011

Next Steps Completing release: 1 ﬁnal chapters Jan 2011 UN SG Ban K’Moon’s UNiTE Men Engage campaign: distribution of CDs worldwide Marketing—getting the word out & the online game into the hands of more youth, Facilitators guide: or teachers, youth groups, soccer clubs, etc. Impact Assessment Mobile game: broadest outreachTuesday, January 25, 2011

To Learn More: Ann DeMarle demarle@champlain.edu Project Site: http://emergentmediacenter.com/ unvaw Project Video: http://www.youtube.com/watch? v=e_jD7mGxu1Y Blog “Games Take On Violence Against Women project”: http://emc- gamestakeonvaw.blogspot.comTuesday, January 25, 2011

www.breakawaygame.comTuesday, January 25, 2011

BREAKAWAY

by Ann DeMarle on Jan 25, 2011

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BREAKAWAY — Presentation Transcript