Coupons Tactics To Decrease Shopping Cart Abandonment Rate
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Coupons Tactics To Decrease Shopping Cart Abandonment Rate

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Coupons & Carts - how to decrease cart abandonment rates (or in general conversion abandonment rates) by means of using online / offline coupons. Test coupons, coupon use processes and 'Enter Coupon ...

Coupons & Carts - how to decrease cart abandonment rates (or in general conversion abandonment rates) by means of using online / offline coupons. Test coupons, coupon use processes and 'Enter Coupon Code' boxes. Pre-holiday hot tips to increase your e-commerce revenue.
The presentation by Anna Sebestyen was given at the first Web Analytics meetup in Budapest, Hungary (WAW: Web Analytics Wednesday)

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    Coupons Tactics To Decrease Shopping Cart Abandonment Rate Coupons Tactics To Decrease Shopping Cart Abandonment Rate Presentation Transcript

    • Coupons & Carts Decreasing Conversion Abandonments via Coupons Web Analytics Wednesday Anna Sebestyen Budapest 2009 Distinct Dialogs Ltd. annasebestyen@gmail.com Friday, October 9, 2009
    • Cart Abandonment & Coupons Friday, October 9, 2009
    • Cart Abandonment & Coupons Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. Friday, October 9, 2009
    • Cart Abandonment & Coupons Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. average cost of abandoned goods Friday, October 9, 2009
    • Cart Abandonment & Coupons Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. average cost of abandoned goods $109 Friday, October 9, 2009
    • Cart Abandonment & Coupons Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. average cost of abandoned goods $109 • 46%: high shipping charges “very important reason” • 37% comparison shop • 36% lack of money • 27% wanted to look for a coupon Friday, October 9, 2009
    • Coupon Hunting search engines Friday, October 9, 2009
    • Coupon Hunting social coupon sites Friday, October 9, 2009
    • Coupon Hunting site search Friday, October 9, 2009
    • Coupon Hunting site search Friday, October 9, 2009
    • Coupon Hunting site search Friday, October 9, 2009
    • Coupon Hunting site search NO MATCHES FOUND FOR COUPONS Friday, October 9, 2009
    • Coupon Hunting site search NO MATCHES FOUND FOR COUPONS Friday, October 9, 2009
    • No Coupon, No Sales Enter coupon code* ----------------------------------------------------------------- *quoting Bryan Eisenberg’s story here on Doctor Footcare’s vs. Dell’s conversion rates from Always Be Testing Friday, October 9, 2009
    • Coupons vs. Banners ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
    • Coupons vs. Banners ----------------------------------------------------------------- • extended life media life ----------------------------------------------------------------- Friday, October 9, 2009
    • Coupons vs. Banners ----------------------------------------------------------------- • extended life media life • ‘my precious‘ everyone’s click ----------------------------------------------------------------- Friday, October 9, 2009
    • Coupons vs. Banners ----------------------------------------------------------------- • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass ----------------------------------------------------------------- Friday, October 9, 2009
    • Coupons vs. Banners ----------------------------------------------------------------- • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass • gift viral link viral ----------------------------------------------------------------- Friday, October 9, 2009
    • Coupons vs. Banners ----------------------------------------------------------------- • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass • gift viral link viral • crafts intangible link ----------------------------------------------------------------- Friday, October 9, 2009
    • Coupons vs. Banners ----------------------------------------------------------------- • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass • gift viral link viral • crafts intangible link • brand - in hold in sight ----------------------------------------------------------------- Friday, October 9, 2009
    • Coupon Future Trends? Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. *Kalman Besenyei - NapiAkciok.hu Friday, October 9, 2009
    • Coupon Future Trends? • US 77% everyday use of coupons* Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. *Kalman Besenyei - NapiAkciok.hu Friday, October 9, 2009
    • Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. *Kalman Besenyei - NapiAkciok.hu Friday, October 9, 2009
    • Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores • 12% check coupons before purchase (YoY +50%) Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. *Kalman Besenyei - NapiAkciok.hu Friday, October 9, 2009
    • Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores • 12% check coupons before purchase (YoY +50%) • Definitive role in Purchase Decision Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. *Kalman Besenyei - NapiAkciok.hu Friday, October 9, 2009
    • Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores • 12% check coupons before purchase (YoY +50%) • Definitive role in Purchase Decision • Budget-conscious Holiday shopping Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. *Kalman Besenyei - NapiAkciok.hu Friday, October 9, 2009
    • Coupon Marketing HU • Kuponnet.hu (Tamas Ujvari) - 2 coupon vending machines set up in Duna Plaza Mall • NapiAkciok.hu (Kalman Besenyei) • Qpon.hu (Infonity Kft.) • OnlineKupon.hu (Zoltan Hamar - MediaMotion Kft.) Friday, October 9, 2009
    • Top 10 Tips • New Customers need higher % (15 vs. 10) • Increase average order size by 10% as min • Any Products vs One Product • Coding the Code - Complex vs. Simple • Optimize site for coupon (SiteSearch, Off-search, Social) • Urgency vs. Expiration • Lead generation - Get Coupon & Updates! Send to Friends • Affiliate Coupon Codes • Test Coupon Processes & Creatives • Track - Core track (e.g. JOY), Per Channels (e.g. OUS /AND) Friday, October 9, 2009
    • ----------------------------------------------------------------- This coupon was only offered to WAW participants. Thank you. ---------------------------- Your coupon code for a free 1 hour* consultancy (coupon code deleted) (and this is not the code) :) * only in Budapest until11/11/2009. Case sensitive code, non- transferable. Any extra hour Anna Sebestyen 15.000HUF+VAT. Fine print not be Distinct Dialogs Ltd. heated in microwave oven. annasebestyen@gmail.com ------------------------------- twitter.com/annasebestyen ----------------------------------------------------------------- Friday, October 9, 2009