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How Did Levi's Manage Its Comeback?
How Did Levi's Manage Its Comeback?
How Did Levi's Manage Its Comeback?
How Did Levi's Manage Its Comeback?
How Did Levi's Manage Its Comeback?
How Did Levi's Manage Its Comeback?
How Did Levi's Manage Its Comeback?
How Did Levi's Manage Its Comeback?
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How Did Levi's Manage Its Comeback?

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PowerPoint slides I made for the presentation of my report "How Did Levi's Manage Its Comeback?"

PowerPoint slides I made for the presentation of my report "How Did Levi's Manage Its Comeback?"

Published in: Lifestyle, Business
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  • 1. HOW DID LEVI’S MANAGE ITS COMEBACK? AN ANALYSIS OF HOW A STRUGGLING COMPANY REVIVED ITSELF Anna Sandgren
  • 2. Introduction
    • Levi Strauss
    • 1873 waist overalls  jeans
    • Great success most of the 20 th century
    • Started losing market share in 1996
    • Turned around in 2007
  • 3. What went wrong?
    • Failure to meet market trends
    • - no innovation
    • - “baby boomer brand”
  • 4. What went wrong?
    • New entrants into the jeans market
    • - designer jeans from fashion houses
    • - retail stores
  • 5. The Comeback
    • A revamped business strategy
    • - new product lines
    • - increased availability
  • 6. The Comeback
    • Repositioning
    • - target younger consumers
    • - better at following trends
    • - technology
  • 7. Conclusion
    • Problem 1
    • Failure to meet market trends
    • Problem 2
    • New entrants into the jeans market
    • Solutions:
    • Revamped business
    • strategies
    • Repositioning
  • 8. Recommendations
    • Strategic alliances and licensing
    • Fast Fashion
    • Customization

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