How Did Levi's Manage Its Comeback?
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How Did Levi's Manage Its Comeback?

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PowerPoint slides I made for the presentation of my report "How Did Levi's Manage Its Comeback?"

PowerPoint slides I made for the presentation of my report "How Did Levi's Manage Its Comeback?"

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How Did Levi's Manage Its Comeback? How Did Levi's Manage Its Comeback? Presentation Transcript

  • HOW DID LEVI’S MANAGE ITS COMEBACK? AN ANALYSIS OF HOW A STRUGGLING COMPANY REVIVED ITSELF Anna Sandgren
  • Introduction
    • Levi Strauss
    • 1873 waist overalls  jeans
    • Great success most of the 20 th century
    • Started losing market share in 1996
    • Turned around in 2007
  • What went wrong?
    • Failure to meet market trends
    • - no innovation
    • - “baby boomer brand”
  • What went wrong?
    • New entrants into the jeans market
    • - designer jeans from fashion houses
    • - retail stores
  • The Comeback
    • A revamped business strategy
    • - new product lines
    • - increased availability
  • The Comeback
    • Repositioning
    • - target younger consumers
    • - better at following trends
    • - technology
  • Conclusion
    • Problem 1
    • Failure to meet market trends
    • Problem 2
    • New entrants into the jeans market
    • Solutions:
    • Revamped business
    • strategies
    • Repositioning
  • Recommendations
    • Strategic alliances and licensing
    • Fast Fashion
    • Customization