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Presentasi Mark plus conference 2013

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MarkPlus Conference 2013 INTO INNOVATION AND TECHNOLOGY by Hermawan Kertajaya. …

MarkPlus Conference 2013 INTO INNOVATION AND TECHNOLOGY by Hermawan Kertajaya.

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  • 1. FORCES OF CHANGE 2013
  • 2. TECHNOLOGY DATA EXPLOSION PEOPLE ACCESSING INTERNET MORE THAN 3 HOURS A DAY INDONESIANS SPEND MORE & MORE TIME ON THE INTERNET SOURCES : MARKPLUS INSIGHT NETIZEN SURVEY 2012
  • 3. TECHNOLOGY SMART TECHNOLOGY THE RISE OF MACHINE TO MACHINE AND CLOUD COMPUTING MACHINE TO MACHINE
  • 4. TECHNOLOGY PARADOX MARKETING A MILLION HOTSPOTS
  • 5. POLITICAL-LEGAL DEMOCRATIZATION FREEDOM OF SPEECH
  • 6. POLITICAL-LEGAL DECENTRALIZATION CHINA & EAST KALIMANTAN RACE FOR DEVELOPMENT AMONG REGIONS SOUTH KOREA & ACEH
  • 7. POLITICAL-LEGAL POLITICAL-LEGAL MY REGION MY STYLE
  • 8. ECONOMY 15th LARGEST GDP 2013: BEYOND USD 1 TRILLION IN TOTAL GDP (PPP) SOURCE : IMF
  • 9. ECONOMY GDP PER CAPITA BEYOND 5K (PPP) STABLE GROWTH OF GDP PER CAPITA (PPP) 2009 SOURCE : IMF 2011 2013
  • 10. ECONOMY FLYING WITH TWO ENGINES DOMESTIC CONSUMPTION AND INVESTMENT BECOME DUAL ENGINES SOURCE : PUSDATIN BKPM
  • 11. SOCIO-CULTURAL VERTICAL TO HORIZONTAL VIDEO HAS MORE VIEWS THAN AGNES
  • 12. SOCIO-CULTURAL EXCLUSIVE TO INCLUSIVE
  • 13. SOCIO-CULTURAL INDIVIDUAL TO SOCIAL GARUT HEAD OF REGION, ACENG CASE PEOPLE SUPREMACY OVER POLITICAL POWER
  • 14. MARKET YOUTH 76.7% OF YOUTH LIKE TO UPDATE STATUS IN SOCIAL MEDIA I AM HERE! MAY 2012
  • 15. MARKET WOMEN 87.1% OF URBAN INDONESIAN WOMEN ARE RESPONSIBLE FOR MANAGING FAMILY FINANCE THE CFO OF THE FAMILY - SEPTEMBER 2012
  • 16. MARKET NETIZEN 98% OF NETIZEN HAVE TELECOMMUNICATION AND INTERNET SPENDING AS THEIR BIGGEST ROUTINE SPENDING MAKAN NGGAK MAKAN ASAL CONNECT! NOVEMBER 2012
  • 17. 01 CONNECTIVITY
  • 18. 02 COMMUNITY
  • 19. 03 CONFIRMATION
  • 20. 04 CLARIFICATION
  • 21. 05 CODIFICATION
  • 22. 06 CO-CREATION
  • 23. 07 CURRENCY
  • 24. 08 COMMUNAL ACTIVATION
  • 25. 09 CONVERSATION
  • 26. 10 COMMERCIALISATION
  • 27. 11 CHARACTER
  • 28. 12 CARE
  • 29. 13 COLLABORATION