STATUS OFINBOUND & OUTBOUND  MEDICAL TOURISM IN    RUSSIA & UKRAINE        Anna Popko   Director Sales – Travel Planet VIP...
TOPIC   Russia and Ukraine Market  Healthcare Status, Facts &           FiguresStatus of Medical Tourism• Inbound Medical ...
MAP OF RUSSIAN SPEAKING MARKET
MUSLIM POPULATION IN RUSSIAN    SPEAKING COUNTRIES 2 million Muslims in Ukraine (population of  Ukraine 45 million people...
HEALTHCARE SYSTEM   State budget/non-profit state and municipal institutions   Independent licensed entitiesTypes of ins...
HEALTH CARE INSTITUTIONS WHICH PROVIDE       PREVENTION / TREATMENT SERVICES1. Hospitals                     10. Nursing h...
HEALTH EXPENDITURE (% OF GDP)       % GDP Healthcare Expenses                   2012         Ukraine     Russia   European
CHARACTERISTICS OF         HEALTHCARE  The public healthcare system of the country is  centralized. Lack of public medica...
ROLE OF LIFESTYLE FOR  DISEASES FACTORS        Cardiovascular disease              Diabetes               Obesity         ...
Inbound and Outbound    Medical Tourism
INBOUND MEDICAL TOURISM       Diseases       • Cancer treatment,       • Dental surgery,       • IVF treatment       • Sur...
OUTBOUND MEDICAL TRAVEL       Diseases       • Cardiovascular,         Cosmetic         Surgery, Dentistry,         Orthop...
INBOUND V/S OUTBOUND              Outbound High               Inbound        Low
Strategies to targetRussian & Ukrainian Patients.
RELATIONSHIP MANAGEMENTThrough FacilitatorsThrough Travel AgentsThrough Representative OfficeThrough Marketing & Advertise...
BUSINESS DEVELOPMENTTie-up with Insurance CompaniesTies-up with HospitalsTie-up with big corporate organizationsDirect mar...
VALUE / PRICERussian patients are notnecessarily looking for fivestar medical tourism services.They are looking for Value ...
PERSONALIZED CARE     Emotional “be at    home” Atmosphere     Russian Speaking           Staff    Understanding of    Nee...
WINNING FORMULA                                                           Provide                                         ...
TOPIC   Russia and Ukraine Market  Healthcare Status, Facts &           FiguresStatus of Medical Tourism• Inbound Medical ...
JUST KNOWING         WILL NOTHELP, ACTION WILL!          THANK YOU.  Anna Popko  annapopkopa@gmail.com
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Status of Inbound and Outbound Health tourism in Russia and Ukraine

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Status of Inbound and Outbound Health tourism in Russia and Ukraine

  1. 1. STATUS OFINBOUND & OUTBOUND MEDICAL TOURISM IN RUSSIA & UKRAINE Anna Popko Director Sales – Travel Planet VIP, UKRAINE
  2. 2. TOPIC Russia and Ukraine Market Healthcare Status, Facts & FiguresStatus of Medical Tourism• Inbound Medical Tourism• Outbound Medical TourismStrategies to target Russian & Ukrainian Patients
  3. 3. MAP OF RUSSIAN SPEAKING MARKET
  4. 4. MUSLIM POPULATION IN RUSSIAN SPEAKING COUNTRIES 2 million Muslims in Ukraine (population of Ukraine 45 million people) Muslims in Ukraine have 445 communities, 433 ministers, 160 mosques with many more mosques being built There are over 5,000 registered religious Muslim organizations 14 % of Russian population are Muslim(population of Ukraine 143 million people)
  5. 5. HEALTHCARE SYSTEM State budget/non-profit state and municipal institutions Independent licensed entitiesTypes of institutions by intensity of medical care: Ambulatory policlinics Hospitals Nursing hospitals and hospices Emergency/intensive care hospitals, departments and stations
  6. 6. HEALTH CARE INSTITUTIONS WHICH PROVIDE PREVENTION / TREATMENT SERVICES1. Hospitals 10. Nursing hospitals and2. Childrens Hospitals hospices3. Emergency Hospitals 11. Gynecological clinics4. Clinics in research 12. Dental hospitals institutes 13. Diagnostic centers5. Specialized hospital 14. Medical clinics6. Health centers 15. Family medicine clinics7. Maternity hospitals 16. Paramedics8. Hospitals for disabled 17. Ambulance stations veterans 18. Other authorized9. Medical sanitary units (in- institutions patients or ambulatory)
  7. 7. HEALTH EXPENDITURE (% OF GDP) % GDP Healthcare Expenses 2012 Ukraine Russia European
  8. 8. CHARACTERISTICS OF HEALTHCARE The public healthcare system of the country is centralized. Lack of public medical insurance for treatment in Ukraine Low level of public medical insurance in Russia Low governmental investment in healthcare infrastructure Private sector investment in healthcare high-rise
  9. 9. ROLE OF LIFESTYLE FOR DISEASES FACTORS Cardiovascular disease Diabetes Obesity Hypertension Lack of exercise Unhealthy diet Smoking Stressed life
  10. 10. Inbound and Outbound Medical Tourism
  11. 11. INBOUND MEDICAL TOURISM Diseases • Cancer treatment, • Dental surgery, • IVF treatment • Surrogacy, • Stem cell treatment, • Balneotherapy
  12. 12. OUTBOUND MEDICAL TRAVEL Diseases • Cardiovascular, Cosmetic Surgery, Dentistry, Orthopedics, Reprod uctive/IVF, Weight Loss Surgery, Health Screenings
  13. 13. INBOUND V/S OUTBOUND Outbound High Inbound Low
  14. 14. Strategies to targetRussian & Ukrainian Patients.
  15. 15. RELATIONSHIP MANAGEMENTThrough FacilitatorsThrough Travel AgentsThrough Representative OfficeThrough Marketing & AdvertisementHiring Local Representatives
  16. 16. BUSINESS DEVELOPMENTTie-up with Insurance CompaniesTies-up with HospitalsTie-up with big corporate organizationsDirect marketing with patients throughadvertisement and social media
  17. 17. VALUE / PRICERussian patients are notnecessarily looking for fivestar medical tourism services.They are looking for Value ofmoney with high quality ofcare and personalized care.
  18. 18. PERSONALIZED CARE Emotional “be at home” Atmosphere Russian Speaking Staff Understanding of Needs & Mentality
  19. 19. WINNING FORMULA Provide necessary Provide Pre support for Offer Low ProvideHigh Quality & Post Visa, Travel, Package Personalized of Care Operative Price Care Hotel and Services Leisure activities.
  20. 20. TOPIC Russia and Ukraine Market Healthcare Status, Facts & FiguresStatus of Medical Tourism• Inbound Medical Tourism• Outbound Medical TourismStrategies to target Russian & Ukrainian Patients
  21. 21. JUST KNOWING WILL NOTHELP, ACTION WILL! THANK YOU. Anna Popko annapopkopa@gmail.com

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