MUSLIM POPULATION IN RUSSIAN SPEAKING COUNTRIES 2 million Muslims in Ukraine (population of Ukraine 45 million people) Muslims in Ukraine have 445 communities, 433 ministers, 160 mosques with many more mosques being built There are over 5,000 registered religious Muslim organizations 14 % of Russian population are Muslim(population of Ukraine 143 million people)
HEALTHCARE SYSTEM State budget/non-profit state and municipal institutions Independent licensed entitiesTypes of institutions by intensity of medical care: Ambulatory policlinics Hospitals Nursing hospitals and hospices Emergency/intensive care hospitals, departments and stations
HEALTH CARE INSTITUTIONS WHICH PROVIDE PREVENTION / TREATMENT SERVICES1. Hospitals 10. Nursing hospitals and2. Childrens Hospitals hospices3. Emergency Hospitals 11. Gynecological clinics4. Clinics in research 12. Dental hospitals institutes 13. Diagnostic centers5. Specialized hospital 14. Medical clinics6. Health centers 15. Family medicine clinics7. Maternity hospitals 16. Paramedics8. Hospitals for disabled 17. Ambulance stations veterans 18. Other authorized9. Medical sanitary units (in- institutions patients or ambulatory)
HEALTH EXPENDITURE (% OF GDP) % GDP Healthcare Expenses 2012 Ukraine Russia European
CHARACTERISTICS OF HEALTHCARE The public healthcare system of the country is centralized. Lack of public medical insurance for treatment in Ukraine Low level of public medical insurance in Russia Low governmental investment in healthcare infrastructure Private sector investment in healthcare high-rise
ROLE OF LIFESTYLE FOR DISEASES FACTORS Cardiovascular disease Diabetes Obesity Hypertension Lack of exercise Unhealthy diet Smoking Stressed life
BUSINESS DEVELOPMENTTie-up with Insurance CompaniesTies-up with HospitalsTie-up with big corporate organizationsDirect marketing with patients throughadvertisement and social media
VALUE / PRICERussian patients are notnecessarily looking for fivestar medical tourism services.They are looking for Value ofmoney with high quality ofcare and personalized care.
PERSONALIZED CARE Emotional “be at home” Atmosphere Russian Speaking Staff Understanding of Needs & Mentality
WINNING FORMULA Provide necessary Provide Pre support for Offer Low ProvideHigh Quality & Post Visa, Travel, Package Personalized of Care Operative Price Care Hotel and Services Leisure activities.
TOPIC Russia and Ukraine Market Healthcare Status, Facts & FiguresStatus of Medical Tourism• Inbound Medical Tourism• Outbound Medical TourismStrategies to target Russian & Ukrainian Patients
JUST KNOWING WILL NOTHELP, ACTION WILL! THANK YOU. Anna Popko firstname.lastname@example.org