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Why Go Mobile

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  • http://www.flickr.com/photos/markkelley/1022720488
  • Flickr Photo: http://www.flickr.com/photos/dan_h/4860970586/sizes/l/in/photostream/Recent Pew Internet Reports have noted that internet connectivity is increasingly moving off the desktop and into the mobile and wireless environment, particularly for specific demographic groups. http://www.pewinternet.org/Reports/2009/12"Wireless"Internet"Use.aspx
  • http://www.flickr.com/photos/jcdoll/2452311822/sizes/l/in/photostream/
  • http://www.flickr.com/photos/askcurly/3172000774/sizes/o/in/photostream/
  • http://www.flickr.com/photos/dominiccampbell/3661068193/sizes/o/in/photostream/
  • http://www.flickr.com/photos/webtreatsetc/4091128553/sizes/o/in/photostream/
  • http://www.flickr.com/photos/ivyfield/4686434290/sizes/l/in/photostream/More and more mobile devices are connected to the Internet. And even ones that aren’t just need a mobile broadband card to connect.The idea that folks are receiving that email first on a smart phone. What x percentage on reading on their phone? Do you optimize for your phone?Cisco report on screen size.3-4” screen-7-10” screen Personal hot spot //
  • http://www.flickr.com/photos/digitpedia/4882801916/sizes/l/in/photostream/
  • Net Neutrality – Tim Wu – the internet is the free speech doctrine of our dayhttp://www.flickr.com/photos/frauleinschiller/4540678705/http://www.flickr.com/photos/guseds/4049403961/sizes/l/in/photostream/
  • http://www.flickr.com/photos/melissa/293920946/sizes/o/in/photostream/From savetheinternet.com

Transcript

  • 1. Why Go Mobile?
    Anna Richter, Program Manager, NTEN
  • 2. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.We’re A Community Transforming Technology Into Social Change
  • 3. Mobile is everywhere.
  • 4.
    • 10 billion mobile devices worldwide by end of 2010.
    • 5. 93% of People have a mobile phone
    • 6. There are no racial or ethnic differenced in phone ownership
    • 7. Accessing the internet via a handheld device is as common as accessing the internet via a laptop
    http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • 8. Mobile enables your organization to work from anywhere.
  • 9.
    • Mobile Broadband allows us to be connected anywhere.
  • Real-time Engagement: New Programming & Fundraising possibilities
  • 10.
    • Engage People in Your Live Events through Social Media
    • 11. Live Tweeting / Blogging
    • 12. Bring in fans from afar
    • 13. Broadcast to more constituents through Live Streaming.
  • Mobile technology is improving rapidly.
  • 14.
    • Think about where your constituents are reading your message: Is your website/email message optimized for the mobile web?
  • Mobile is an Alternative Internet Option
  • 15.
    • Net Neutrality is the guiding principle that preserves the free and open Internet.
    • 16. Net Neutrality means that Internet service providers may not discriminate between different kinds of content and applications online. It guarantees a level playing field for all Web sites and Internet technologies.
  • Questions to ask yourself
    • How do we adapt our organizations to connect to our audiences in the places they are?
    • 17. What are the new possibilities to create programs & fundraisers for our connected constituents?