B u t W h at D o Yo u Actu ally D o ?C o m m u n i cati n g yo u r N o n p ro fi t’s W o rk i n W ays           yo u r D o...
P ro b le m S tate m e n t
I s yo u r O n li n e P re se n ce G e tti n g S tale ?
S i ck o f ask i n g “Jo i n U s! P le ase ?!”
Fe e l li k e S o ci al M e d i a i sn ’t H E L P I N G ?
L e t’s S te p B ack ...                           Relationship BuildersSupporter-Centric    Focused on Impact            ...
W h y are b i rd s ch i rp i n g?       1.   Steady stream of content       2.   No call to action       3.   No incentive...
G i vi n g S u p p o rte rs O p ti o n s
M ak i n g i t so ci al
R e al o p p o rtu n i ti e s to h e lp
T h an k i n g su p p o rte rs
T u rn s o u t    ...th at’s w h at su p p o rte rs w an t to o !
T h e e vo lu ti o n o f so ci al m e d i a
I n je ct yo u r S o ci al M e d i a w i th ...AC T I O N
B e h avi o r C h an ge
Ad vo cacy
Aw are n e ss-R ai si n g
Aw are n e ss-R ai si n g
Fe e d b ack & Parti ci p ati o n
S to ryte lli n g
F u n d rai si n g
M ak i n g i t so ci al
G i vi n g S u p p o rte rs O p ti o n s
S to ryte lli n g
We are C am p ai gn e rs!
Te lli n g th e Wo rld
T h an k i n g su p p o rte rs
C E L E B R AT E !
C ase S tu d i e s
C ase S tu d i e s
C ase S tu d i e s
C am p ai gn P lan n i n g              Community    Engagement      Impact                 FB          Quizzes       Pled...
E x am p le                       Community   Our NP has an FB page, Twitter handle, Email list, Newsletter, a chapter net...
w w w .cau se s.co m      Susan Gordon        @causes
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But What Do You Actually Do?: Communicating Your Nonprofit's Work in Ways Your Donors Can Understand

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  • contextualize the emotion experience for many of our users - med student to raise awareness for cancer prevention - two years ago set up a page, set up projects and went to work to promote thorugh friends aand family through social media - through social virality he grew to friends and families - when people are passionate about soemthign this can takeover the facbeook experience and social media exxperiecne - try to take emotional expereince to all brand partners and nonprofit partners
  • Sponsored Project -highlight branded touchpoints -UX for watching videos, taking polls -updates telling complete story -Gaming Mechanics built in via crediting -Like, tweet, share functionality built in
  • -Opening our user base up to JD3 -Kick Off Targeted audience via buckets of cause interest - Bulletins for updates and further CTA’s **Bulletins rebroadcast as Updates on Project Page
  • -Opening our user base up to JD3 -Kick Off Targeted audience via buckets of cause interest - Bulletins for updates and further CTA’s **Bulletins rebroadcast as Updates on Project Page
  • Transcript of "But What Do You Actually Do?: Communicating Your Nonprofit's Work in Ways Your Donors Can Understand"

    1. 1. B u t W h at D o Yo u Actu ally D o ?C o m m u n i cati n g yo u r N o n p ro fi t’s W o rk i n W ays yo u r D o n o rs C an U n d e rstan d N o n p ro fi t T e ch C o n fe re n ce Ap ri l 5, 201 2
    2. 2. P ro b le m S tate m e n t
    3. 3. I s yo u r O n li n e P re se n ce G e tti n g S tale ?
    4. 4. S i ck o f ask i n g “Jo i n U s! P le ase ?!”
    5. 5. Fe e l li k e S o ci al M e d i a i sn ’t H E L P I N G ?
    6. 6. L e t’s S te p B ack ... Relationship BuildersSupporter-Centric Focused on Impact Storytellers
    7. 7. W h y are b i rd s ch i rp i n g? 1. Steady stream of content 2. No call to action 3. No incentive to act 4. No connection to impact 5. Your work is never done
    8. 8. G i vi n g S u p p o rte rs O p ti o n s
    9. 9. M ak i n g i t so ci al
    10. 10. R e al o p p o rtu n i ti e s to h e lp
    11. 11. T h an k i n g su p p o rte rs
    12. 12. T u rn s o u t ...th at’s w h at su p p o rte rs w an t to o !
    13. 13. T h e e vo lu ti o n o f so ci al m e d i a
    14. 14. I n je ct yo u r S o ci al M e d i a w i th ...AC T I O N
    15. 15. B e h avi o r C h an ge
    16. 16. Ad vo cacy
    17. 17. Aw are n e ss-R ai si n g
    18. 18. Aw are n e ss-R ai si n g
    19. 19. Fe e d b ack & Parti ci p ati o n
    20. 20. S to ryte lli n g
    21. 21. F u n d rai si n g
    22. 22. M ak i n g i t so ci al
    23. 23. G i vi n g S u p p o rte rs O p ti o n s
    24. 24. S to ryte lli n g
    25. 25. We are C am p ai gn e rs!
    26. 26. Te lli n g th e Wo rld
    27. 27. T h an k i n g su p p o rte rs
    28. 28. C E L E B R AT E !
    29. 29. C ase S tu d i e s
    30. 30. C ase S tu d i e s
    31. 31. C ase S tu d i e s
    32. 32. C am p ai gn P lan n i n g Community Engagement Impact FB Quizzes Pledges Twitter Polls Petitions Email Share your Story Donate Newsletter Video ?
    33. 33. E x am p le Community Our NP has an FB page, Twitter handle, Email list, Newsletter, a chapter network, chapter leader listserv EngagementWe have great quizzes about cancer risk. Every Tuesday for five weeks, we’ll post a quiz question of the week. Then we’ll do a “Share Your Story” campaign about members’ experiences being diagnosed. ImpactThe impact campaign will be all about taking a pledge todo a self-exam once a month. Our goal is to get 40,000 people to take the pledge.
    34. 34. w w w .cau se s.co m Susan Gordon @causes
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