Is Three a Crowd?

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Is Three a Crowd?

  1. 1. Is Three A Crowd? #12ntcCNVO Margaux Mennesson Cheryl Black© Convio, Inc. | Page 1 #12ntcCNVO with @Convio & @BTAOregon
  2. 2. Margaux Mennesson© Convio, Inc. | Page 2 #12ntcCNVO with @Convio & @BTAOregon
  3. 3. Cheryl Black© Convio, Inc. | Page 3 #12ntcCNVO with @Convio & @BTAOregon
  4. 4. Today’s Agenda• Social Fundraising 101• The Tools• BTA Oregon Goes Social• Make it Happen at Your Org© Convio, Inc. | Page 4 #12ntcCNVO with @Convio & @BTAOregon
  5. 5. Social Media Landscape© Convio, Inc. | Page 5 #12ntcCNVO with @Convio & @BTAOregon
  6. 6. I think many of these new sites are trying to make online giving, which is rather transactional in nature, an experience of greater intimacy, and that’s valuable. Katya Andresen, Network for Good New York Times 12/19/10© Convio, Inc. | Page 6 #12ntcCNVO with @Convio & @BTAOregon
  7. 7. Pros• Interaction & intimacy• Marketing• Funding© Convio, Inc. | Page 7 #12ntcCNVO with @Convio & @BTAOregon
  8. 8. Cons• Disconnect• Gaps in Cultivation• Fees & Tips© Convio, Inc. | Page 8 #12ntcCNVO with @Convio & @BTAOregon
  9. 9. © Convio, Inc. | Page 9 #12ntcCNVO with @Convio & @BTAOregon
  10. 10. The Line Up• Causes• Fundly• Crowdrise• Common Ground Social© Convio, Inc. | Page 10 #12ntcCNVO with @Convio & @BTAOregon
  11. 11. Causes• Est. 2008• Facebook Platform• Raised $30M+• Create a Causes Wish for Charity© Convio, Inc. | Page 11 #12ntcCNVO with @Convio & @BTAOregon
  12. 12. Danielle Brigida said, "Facebook Causes are a pretty picture of something you support." Carie Lewis added, "Its all about the cool factor. Its about taking pride in something and everything being about me! me! me!" Beth Kanter’s Blog 1/9/08© Convio, Inc. | Page 12 #12ntcCNVO with @Convio & @BTAOregon
  13. 13. Crowdrise• Est. 2010• Founder: Edward Norton• Speaks to younger generations• Crowdsourcing + social networking + incentives© Convio, Inc. | Page 13 #12ntcCNVO with @Convio & @BTAOregon
  14. 14. “If Facebook is the platform where people assert ‘This is who I am as defined by who my friends are’ and Twitter is where people say ‘This is who I am as defined by what I’m doing right now’… Crowdrise is where people proclaim ‘This is who I am as defined by what I’m doing to make the world a better place,’ ” said Jeffrey Wolfe, co-founder of Crowdrise.Mashable.com1/27/11© Convio, Inc. | Page 14 #12ntcCNVO with @Convio & @BTAOregon
  15. 15. Fundly• Est. 2010• YouTube, Facebook, Twitter & more• Raised $230M• Download donor data© Convio, Inc. | Page 15 #12ntcCNVO with @Convio & @BTAOregon
  16. 16. How big of a player is Fundly? The company has, to date, funnelled over $230 million through its system for large and small donors alike… Washington Post 12/8/11© Convio, Inc. | Page 16 #12ntcCNVO with @Convio & @BTAOregon
  17. 17. Common Ground Social• Established 2011• Facebook, Twitter & LinkedIn• Feature of Common Ground CRM• Automatically updates records© Convio, Inc. | Page 17 #12ntcCNVO with @Convio & @BTAOregon
  18. 18. Common Ground Social is one of the cleanest designed social online fundraising solutions I have seen…it is simple to use from an administration perspective as well as from the individual fundraiser’s point of view. Andrew Kerr Development Manager, All Hands Volunteers© Convio, Inc. | Page 18 #12ntcCNVO with @Convio & @BTAOregon
  19. 19. Bicycle Transportation Alliance Goes Social© Convio, Inc. | Page 19 #12ntcCNVO with @Convio & @BTAOregon
  20. 20. Bicycle Transportation Alliance • Be My Velotine: 2- week mini social fundraising campaign to support the BTA’s youth Bicycle Safety Education program© Convio, Inc. | Page 20 #12ntcCNVO with @Convio & @BTAOregon
  21. 21. A supporter’s personal fundraising page© Convio, Inc. | Page 21 #12ntcCNVO with @Convio & @BTAOregon
  22. 22. What worked• Common Ground Social Fundraising makes it easy to set up the campaign and track results• Creative, fun personalized pages gave us insight into what resonates with supporters• Great for donors who are ready to engage on a deeper level• Showing examples of pages that other donors had created was helpful for providing inspiration© Convio, Inc. | Page 22 #12ntcCNVO with @Convio & @BTAOregon
  23. 23. Build a customized campaignCustomize:• Sign up page• Personal page• Fundraiser TY email• Donor TY email• Thank you pagesAlso:• Recruitment emails• Coaching emails© Convio, Inc. | Page 23 #12ntcCNVO with @Convio & @BTAOregon
  24. 24. Lessons learned• Introducing social fundraising to donors takes time.• Know your target audience: who among your supporters would be ready to engage on this level? Major donors, long-time supporters, older donors, etc.• Encourage your donors to be creative!© Convio, Inc. | Page 24 #12ntcCNVO with @Convio & @BTAOregon
  25. 25. Make it Happen Social Fundraising at your Organization© Convio, Inc. | Page 25 #12ntcCNVO with @Convio & @BTAOregon
  26. 26. 1. Integrate Social Media• “Calendarizing”• Cross promotion© Convio, Inc. | Page 26 #12ntcCNVO with @Convio & @BTAOregon
  27. 27. “Calendarizing”© Convio, Inc. | Page 27 #12ntcCNVO with @Convio & @BTAOregon
  28. 28. 2. Set Your Goals 4500 4000 3500 3000 2500 2000 1500 1000 500 0© Convio, Inc. | Page 28 #12ntcCNVO with @Convio & @BTAOregon
  29. 29. Be SMART• Specific “Raise $1000 on Facebook by• Measurable December 2012”• Attainable• Realistic “Reach 750 followers on Twitter by June 2012”• Timely© Convio, Inc. | Page 29 #12ntcCNVO with @Convio & @BTAOregon
  30. 30. 3. Select a Tool• What are my goals?• Does this make sense for my organization?• Can I leverage existing content?• Can I access the individual fundraisers and donors for further cultivation?© Convio, Inc. | Page 30 #12ntcCNVO with @Convio & @BTAOregon
  31. 31. 4. Motivate & Cultivate• Cross channel• Tips• Thanks© Convio, Inc. | Page 31 #12ntcCNVO with @Convio & @BTAOregon
  32. 32. Thank you!• Presentation slides can be provided to you in a email• Get free research on our website – www.convio.com• Common Ground Social – www.commongroundcrm.com• Want more on Social Media? We’ve got guides, tip sheets, videos, etc. – www.convio.com/socialmedia© Convio, Inc. | Page 32 #12ntcCNVO with @Convio & @BTAOregon
  33. 33. Let’s talk. Connect with us. ConnectionCafe.com Twitter.com/Convio Facebook.com/ConvioInc Twitter.com/BTAOregon Facebook.com/BTAOregon© Convio, Inc. | Page 33 #12ntcCNVO with @Convio & @BTAOregon
  34. 34. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online using #12ntcCNVO at www.nten.org/ntc/eval© Convio, Inc. | Page 34 #12ntcCNVO with @Convio & @BTAOregon

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