2012 eNonprofit Benchmarks Study

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2012 eNonprofit Benchmarks Study

  1. 1. 2012 eNonprofitBenchmarks Study#12NTCBenchM+R Strategic ServicesNTENPlanned Parenthood Federation of Americawww.e-benchmarksstudy.com 1
  2. 2. www.e-benchmarksstudy.com22012 eNonprofit Benchmarks Study Slide 2
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  4. 4. How Did We Segment the Data?44 groups, 4 sectors:• International• Environmental• Rights• Wildlife and Animal Welfare 4 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 4
  5. 5. Reading the Charts 5 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 5
  6. 6. Email Open Rates 6 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 6
  7. 7. Email Click-Through Rates 7 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 7
  8. 8. Message Volume by Type of Message 8 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 8
  9. 9. Net Sector Growth - Email List Size 9 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 9
  10. 10. Email Unsubscribe Rates 10 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 10
  11. 11. Email Fundraising Response Rates 11 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 11
  12. 12. Change in Online Revenue, 2010 - 2011 12 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 12
  13. 13. Change in Number of Online Gifts,2010 - 2011 13 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 13
  14. 14. Change in Average Gift Size, 2010 - 2011 14 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 14
  15. 15. Change in Dollars Raised,One-Time vs. Monthly 15 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 15
  16. 16. Monthly Giving as a Percentage ofTotal Online Revenue 16 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 16
  17. 17. Advocacy Response Rates 17 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 17
  18. 18. Social Media & Text Messaging 18 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 18
  19. 19. Total Facebook Fan Page Users 19 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 19
  20. 20. Facebook Fan Page Daily Action Rateper 1,000 Users 20 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 20
  21. 21. Text Messaging, Growth, and Churn 21 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 21
  22. 22. Tactics for Recruiting New MobileSubscribers 22 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 22
  23. 23. Title TextRecent Campaigns, Data,Text TextTesting, and Benchmarks(oh my!) Stephanie Lauf Director, Digital Fundraising & Supporter Engagement 23 Date Page Title 2
  24. 24. Health Information & ServicesAdvocacy 24
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  26. 26. By the end of the campaign…• 826,000 unique signers to Open Letter• Over 30% were new list members• Tons of donations• Over 35,000 calls to Congress• Facebook and Twitter audiences more than doubled• Supporter were energized like never before• Most importantly: WE WON. 26 QuickTime™ and a decompressor are needed to see this picture. 2012 eNonprofit Benchmarks Study Slide 26
  27. 27. Fortnightly Reports 27
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  29. 29. Benchmarks and YouDownload the report atwww.e-nonprofitbenchmarks.comQuestions? Want to be a part ofour research?Email clefevre@mrss.com 29
  30. 30. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval 30
  31. 31. Thanks! Q&AQ&A 31

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