12 nt cviz

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12 nt cviz

  1. 1. Picturing Your Data is Better Than1,000 Numbers: Data VisualizationTechniques for Social Change#12NTCvizBeth KanterJohanna MorariuBrian Kennedy
  2. 2. #12NTCviz Session Wiki: http://nonprofits-data-visualization.wikispaces.com/ Picturing Your Data is Better Than Slide 1 1,000 Numbers
  3. 3. AgendaOpeningData/Infoviz for: 1) Measuriung the Networked Nonprofit: Creating a Data-Informed Culture Beth Kanter 2) Data, Assessment, Learning, and Management Johanna Morariu 3) Communications and Advocacy Brian KennedyClosing Picturing Your Data is Better Than Slide 2 1,000 Numbers
  4. 4. Pulse of the room ● Organization budget ● Staffing for data collection / management ● Use of data / data visualizations ● Self assessment Picturing Your Data is Better Than Slide 3 1,000 Numbers
  5. 5. My story about measurement and data ….
  6. 6. Social Media Nonprofit ROI Poetry Slam2009
  7. 7. Strategy Plan ResearchRefine DoAdapt Measurement is powerful if you use the data! Analyze Visualize Measure Insights
  8. 8. The Five Stages of MeasurementAcceptance Data Delight Informed Confusion Fear Denial
  9. 9. Denial Social media [my program] is an art form, not a science. It can’t be measured!
  10. 10. Fear What if my strategy or program doesn’t show success?
  11. 11. Confusion I know I should measuring our social media [program], but not sure what or how?
  12. 12. Delight Hey check out these cool metrics!
  13. 13. Data Informed Successful social media or program decisions start with measurement
  14. 14. Where is your organization? Data Delight Informed Confusion Fear Denial2-3 volunteers for each stage to come to the front ofthe room and hold a sign!
  15. 15. Creating a Data-Informed Culture—How Your Organization canEmbrace the Data and Use What itCan Teach You.
  16. 16. Data-Informed Not Data-Driven
  17. 17. Data-InformedData Is Used For Continuous Improvement
  18. 18. What does a datainformed culture look likein a nonprofit?
  19. 19. It starts from the top!
  20. 20. Don’t Just Count Your Data, Understand Why
  21. 21. Don’t be chained by your data …
  22. 22. Why did it fail?What did we learn?What insights can usenext time around?DoSomething.Org’s Fail Fest
  23. 23. More time think about that the data, then collect it
  24. 24. Tear down those silos
  25. 25. Meetings are just about sharing numbers
  26. 26. Even the smallest wins are a victory!
  27. 27. Stages of a Data Informed CultureCRAWL WALK RUN FLY Data collection, but Data from multiple Has org wide KPIs orNo formal not consistent or results sourcesreporting shared between Organization wide System and structureLacks consistent departments dashboard with for collectiondata collection customized views Discussed at staffLacks systems Data not linked to Data is shared across meetingsDecisions are results, could be departments Uses data forpassion-driven wrong data Formal process for planning and decisions analyzing, discussing, and Rarely makes applying results decisions to improve Data visualization for reports and reflection
  28. 28. Becoming Data-Informed: Change Is EasyWith Baby Steps• Begin at the end – discuss and identify results• Curator of metrics• Use experiments to help you evolve• Get started with a small data collection project that is high priority in your organization• Learn from your results
  29. 29. Picturing Your Data is Better Than Slide 30 1,000 Numbers
  30. 30. Human brains are wired to speakand understand spoken language.People have to be taught towrite and read.Understanding the written word is not anatural human ability; but human brains doinnately process shapes. For a great discussion of these—and related—topics, I recommend Designing with the Mind in Mind (2010) by Jeff Johnson—especially chapter four, Reading is Unnatural. Picturing Your Data is Better Than Slide 31 1,000 Numbers
  31. 31. Picturing Your Data is Better Than Slide 32 1,000 Numbers
  32. 32. Design Principles1) Maximize data:ink Example taken from Data-Ink Ratio, Infovis Wiki, http://www.infovis-wiki.net/index.php/Data-Ink_Ratio Picturing Your Data is Better Than Slide 33 1,000 Numbers
  33. 33. Design Principles2) Make color and contrast work for you: Emphasis Clarity Unity Flow Picturing Your Data is Better Than Slide 34 1,000 Numbers
  34. 34. client colors color scheme www.design- seeds.com Figure 9: Awareness and Knowledge Changes Seen by Participants (n = 42)translation intodesign element Slide 35
  35. 35. Design Principles3) Allow the purpose to select the medium Picturing Your Data is Better Than Slide 36 1,000 Numbers
  36. 36. Design Principles4) Classic graphic design principles Balance Rhythm Proportion Dominance Unity For a great discussion of these principles I recommend The Principles of Design by Joshua David McClurg-Genevese, available at http://www.digital-web.com/articles/principles_of_design/ Picturing Your Data is Better Than Slide 37 1,000 Numbers
  37. 37. Picturing Your Data is Better Than Slide 38 1,000 Numbers
  38. 38. Data/infoviz strategic learning examples 1) Maps—relationships, networks, systems Picturing Your Data is Better Than Slide 39 1,000 Numbers
  39. 39. Data/infoviz strategic learning examples 1) Maps—relationships, networks, systems For more information about Eva’s work and Net-Map visit http://netmap.wordpress.com/ Picturing Your Data is Better Than Slide 40 1,000 Numbers
  40. 40. Data/infoviz strategic learning examples 2) Placemats 11 x 17 (!) Picturing Your Data is Better Than Slide 41 1,000 Numbers
  41. 41. Data/infoviz strategic learning examples 3) Dashboards YTD Benchmark % (out of n) of training participants who report increased knowledge / understanding 85% (120) 75% Training % (out of n) of training participants who report increased likelihood they will take action 73% (120) 70% # of times organizations report using our materials or request additional training 42 25 Publications # of publications / resources downloaded 117 50 # of citations / references made to publications / resources 62 25 # of individuals who request publications, resources, or interviews 29 25 Avg. rating of partnerships BY PARTNERS 3.75 3.50 Partnerships Avg. rating of partnership BY STAFF 3.53 3.50 # of times partners reach out to us for information, recommendations, materials, or assistance 28 25 % (out of n) of targets who report they will take action as a result of a 34% 65% Advocacy meeting Avg. rating of perceived success of advocacy meetings 2.63 3.50 # of policymakers or policy shapers who reach out for information, materials, or assistance 26 25 Picturing Your Data is Better Than Slide 42 1,000 Numbers
  42. 42. Data/infoviz strategic learning examples 4) Research and evaluation findings Picturing Your Data is Better Than Slide 43 1,000 Numbers
  43. 43. Data/infoviz strategic learning examples 4) Research and evaluation findings Picturing Your Data is Better Than Slide 44 1,000 Numbers
  44. 44. Picturing Your Data is Better Than Slide 45 1,000 Numbers
  45. 45. Lousy data infects good datahttp://www.flickr.com/photos/28misguidedsouls/4894961932/
  46. 46. http://www.flickr.com/photos/wilhei/109403331Fit to audience and purpose
  47. 47. Visualizations ≠ truthhttp://www.flickr.com/photos/ngmmemuda/4482259587/
  48. 48. Embrace and use workaday vizeshttp://www.flickr.com/photos/attawayjl/5520057227/
  49. 49. Toward more effective communication:One organization’s evolution• In the beginning, we were all about words…lots and lots of them• Academic-style communication that challenged accomplished academics A 63-word sentence? Picturing Your Data is Better Than Slide 51 1,000 Numbers
  50. 50. We learn more deeply from words &pictures than from words alone• This is known as the “multimedia principle”• It is applied by the masters of communication…the advertising industry• In TV ads, the magic moment is called “audio-visual lock” Picturing Your Data is Better Than Slide 52 1,000 Numbers
  51. 51. Communicating why we needThe Children’s Movement of California• Children clearly are not a priority in public policymaking today• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today• Kids need a source of power Picturing Your Data is Better Than Slide 53 1,000 Numbers
  52. 52. Communicating why we needThe Children’s Movement of California• Children clearly are not a priority in public policymaking today• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today• Kids need a source of power Picturing Your Data is Better Than Slide 54 1,000 Numbers
  53. 53. Communicating why we needThe Children’s Movement of California• The broad support for children in our society has been too diffuse to have the impact it should on California’s priorities• Connecting the many, many organizations and people that are pro-kid can change the game Picturing Your Data is Better Than Slide 55 1,000 Numbers
  54. 54. Adding dimension, meaning &usefulness through data designThe 2010 California County Scorecard of Children’s Well-Being challenge: • Track 26 data indicators, for each of the state’s 58 counties, over time and by race/ethnicity • Aim to surface bright spots • The raw data: I’m actually only 1/13 of the raw data Picturing Your Data is Better Than Slide 56 1,000 Numbers
  55. 55. Adding dimension, meaning &usefulness through data design• Calculated “Bottom, Middle, Top” terciles• Added Rural/Urban and Income Level designations• Unique county “fingerprints” of child well-being emerged Picturing Your Data is Better Than Slide 57 1,000 Numbers
  56. 56. Adding dimension, meaning &usefulness through data design• Where are other counties like mine doing better? Picturing Your Data is Better Than Slide 58 1,000 Numbers
  57. 57. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!or Online using at www.nten.org/ntc/eval
  58. 58. Picturing Your Data is Better Than1,000 Numbers: Data VisualizationTechniques for Social Change#12NTCvizBeth KanterJohanna MorariuBrian Kennedy

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