Passing the Test

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Passing the Test

  1. 1. Passing the Test#12ntctestingMarissa Goldsmith: Beaconfire ConsultingElizabeth Nielsen: Feeding AmericaDan Siroker: Optimizely
  2. 2. This is a Workshop!My colleagues and I will do some talking, but then we’re going to put you to work! SESSION TITLE Slide 1
  3. 3. The Talking Part SESSION TITLE Slide 2
  4. 4. Dan Siroker: Why test? SESSION TITLE Slide 3
  5. 5. Marissa Goldsmith: Challenges oftesting in the non-profit WorldFor each challenge, raise your hand if it is/will be a challenge for you. SESSION TITLE Slide 4
  6. 6. Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #1: No one in my organization understands testing. SESSION TITLE Slide 5
  7. 7. Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #2: We’ll lose valuable donations if we test SESSION TITLE Slide 6
  8. 8. Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #3: Testing is too expensive. SESSION TITLE Slide 7
  9. 9. Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #4: I don’t have the technical expertise. SESSION TITLE Slide 8
  10. 10. Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #5: Our CRM/Donation Software won’t let us test. SESSION TITLE Slide 9
  11. 11. Marissa Goldsmith: Challenges oftesting in the non-profit World What other challenges can you think of? SESSION TITLE Slide 10
  12. 12. Liz Nielsen: Testing in the Real (nonprofit) World SESSION TITLE Slide 11
  13. 13. Liz Nielsen: Testing in the Real (nonprofit) World The Challenge – Optimizing a Convio Donation Form SESSION TITLE Slide 12
  14. 14. Liz Nielsen: Testing in the Real (nonprofit) World The Before SESSION TITLE Slide 13
  15. 15. Liz Nielsen: Testing in the Real (nonprofit) World The Test SESSION TITLE Slide 14
  16. 16. Liz Nielsen: Testing in the Real (nonprofit) World The After SESSION TITLE Slide 15
  17. 17. Liz Nielsen: Testing in the Real (nonprofit) World The Result SESSION TITLE Slide 16
  18. 18. The Working Part SESSION TITLE Slide 17
  19. 19. How do you want to split up intoteams?• By industry?• By size?• By goals? SESSION TITLE Slide 18
  20. 20. What are you going to do?• Design a test for your own web site. SESSION TITLE Slide 19
  21. 21. Remember•What are you trying to do?•What are you willing to change?•How will you get around internalchallenges? SESSION TITLE Slide 20
  22. 22. The Show & Tell Part SESSION TITLE Slide 21
  23. 23. The Any More Questions Part SESSION TITLE Slide 22
  24. 24. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online using <insert session hashtag> at www.nten.org/ntc/eval

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