Passing the Test
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Passing the Test

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Passing the Test Passing the Test Presentation Transcript

  • Passing the Test#12ntctestingMarissa Goldsmith: Beaconfire ConsultingElizabeth Nielsen: Feeding AmericaDan Siroker: Optimizely
  • This is a Workshop!My colleagues and I will do some talking, but then we’re going to put you to work! SESSION TITLE Slide 1
  • The Talking Part SESSION TITLE Slide 2
  • Dan Siroker: Why test? SESSION TITLE Slide 3
  • Marissa Goldsmith: Challenges oftesting in the non-profit WorldFor each challenge, raise your hand if it is/will be a challenge for you. SESSION TITLE Slide 4
  • Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #1: No one in my organization understands testing. SESSION TITLE Slide 5
  • Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #2: We’ll lose valuable donations if we test SESSION TITLE Slide 6
  • Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #3: Testing is too expensive. SESSION TITLE Slide 7
  • Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #4: I don’t have the technical expertise. SESSION TITLE Slide 8
  • Marissa Goldsmith: Challenges oftesting in the non-profit WorldChallenge #5: Our CRM/Donation Software won’t let us test. SESSION TITLE Slide 9
  • Marissa Goldsmith: Challenges oftesting in the non-profit World What other challenges can you think of? SESSION TITLE Slide 10
  • Liz Nielsen: Testing in the Real (nonprofit) World SESSION TITLE Slide 11
  • Liz Nielsen: Testing in the Real (nonprofit) World The Challenge – Optimizing a Convio Donation Form SESSION TITLE Slide 12
  • Liz Nielsen: Testing in the Real (nonprofit) World The Before SESSION TITLE Slide 13
  • Liz Nielsen: Testing in the Real (nonprofit) World The Test SESSION TITLE Slide 14
  • Liz Nielsen: Testing in the Real (nonprofit) World The After SESSION TITLE Slide 15
  • Liz Nielsen: Testing in the Real (nonprofit) World The Result SESSION TITLE Slide 16
  • The Working Part SESSION TITLE Slide 17
  • How do you want to split up intoteams?• By industry?• By size?• By goals? SESSION TITLE Slide 18
  • What are you going to do?• Design a test for your own web site. SESSION TITLE Slide 19
  • Remember•What are you trying to do?•What are you willing to change?•How will you get around internalchallenges? SESSION TITLE Slide 20
  • The Show & Tell Part SESSION TITLE Slide 21
  • The Any More Questions Part SESSION TITLE Slide 22
  • Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online using <insert session hashtag> at www.nten.org/ntc/eval