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12 nt credesign

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  • 1. Is it time to redesign yourwebsite?#12NTCredesignKira Marchense | @kiramarchFarra Trompeter | @farra
  • 2. rethink ^Is it time to redesign yourwebsite?#12NTCredesignKira Marchense | @kiramarchFarra Trompeter | @farra
  • 3. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online using #12NTCredesign at www.nten.org/ntc/eval
  • 4. What we’ll be talking about:•  Name that year•  What’s changed over time?•  What makes a good website today•  General discussion #12ntcredesign
  • 5. Source: http://mashable.com/2011/12/11/old-web-design 1998 #12ntcredesign
  • 6. Source: http://mashable.com/2011/12/11/old-web-design 2005 #12ntcredesign
  • 7. Source: http://mashable.com/2011/12/11/old-web-design 2004 #12ntcredesign
  • 8. Source: http://mashable.com/2011/12/11/old-web-design 1995 #12ntcredesign
  • 9. Source: http://mashable.com/2011/12/11/old-web-design 2006 #12ntcredesign
  • 10. Source: http://wayback.archive.org/ 1996 #12ntcredesign
  • 11. Source: http://wayback.archive.org 1999 #12ntcredesign
  • 12. Source: http://wayback.archive.org/ 2001 #12ntcredesign
  • 13. Source: http://wayback.archive.org/ 2003 #12ntcredesign
  • 14. Source: http://wayback.archive.org/ 2007 #12ntcredesign
  • 15. Source: http://care.org/ 2012 #12ntcredesign
  • 16. A great website has…•  Solid goals and specific audiences•  Clear navigation and compelling content•  Brand consistency and engaging design•  Robust tools for managing content and building relationships #12ntcredesign
  • 17. A great website in 2012…  Content strategy connected to goals and audiences  Part of a larger conversation that is more direct and integrates social media  New technology considerations for viewing and tracking #12ntcredesign
  • 18. Case studies #12ntcredesign
  • 19. #12ntcredesign
  • 20. Credit: EditorB #12ntcredesign
  • 21. Goals andaudiences #12ntcredesign
  • 22. Old goals Membership and development Program goals #12ntcredesign
  • 23. New goals Program goals Membership and development #12ntcredesign
  • 24. Sample personas #12ntcredesign
  • 25. Content andstructure #12ntcredesign
  • 26. Old content 18,000 pieces of contentCredit: Kevin H Credit: Ennor #12ntcredesign
  • 27. What we had #12ntcredesign
  • 28. What we needed #12ntcredesign
  • 29. #12ntcredesign
  • 30. #12ntcredesign
  • 31. Design #12ntcredesign
  • 32. #12ntcredesign
  • 33. #12ntcredesign
  • 34. #12ntcredesign
  • 35. #12ntcredesign
  • 36. #12ntcredesign
  • 37. #12ntcredesign
  • 38. Technology #12ntcredesign
  • 39. #12ntcredesign
  • 40. #12ntcredesign
  • 41. Set goals based on user needs #12ntcredesign
  • 42. #12ntcredesign
  • 43. Organize content clearly and test #12ntcredesign
  • 44. Detail all pages for writingand design #12ntcredesign
  • 45. Develop wireframes,directions #12ntcredesign
  • 46. Design main and unique pages #12ntcredesign
  • 47. Launch and update #12ntcredesign
  • 48. #12ntcredesign
  • 49. #12ntcredesign
  • 50. #12ntcredesign
  • 51. So… is it time torethink your website? #12ntcredesign
  • 52. Goals andaudiences #12ntcredesign
  • 53. Content andstructure #12ntcredesign
  • 54. Design #12ntcredesign
  • 55. Technology #12ntcredesign
  • 56. You’ve launched a new site.Now what?•  Monitor - Are you meeting goals? •  Review stats monthly •  Send a survey •  Conduct interviews or user tests #12ntcredesign
  • 57. You’ve launched a new site.Now what?•  Discipline – Are you saying no? •  Only make updates that match your goals •  Ask: Does my audience want this? •  Follow a content strategy #12ntcredesign
  • 58. You’ve launched a new site.Now what?•  Relevant – What is changing out there? •  Consider new tools (Pinterest) •  Look for changes in your audience’s expectations or needs •  Review your org’s broader goals and plans #12ntcredesign
  • 59. Questions? #12ntcredesign
  • 60. Resources•  Is it time to rethink your site diagnostic tool http://www.bigducknyc.com/blog•  Coast Guard Foundation case study http://www.bigducknyc.com•  4 tips to keep your website ahead of the curve in 2012 http://on.mash.to/yVQnfl•  Boston University Center for Digital Imaging Arts: Website practicum grants http://www.cdiabu.com/practicum #12ntcredesign
  • 61. Contact UsFarra Trompeter Kira MarcheneseVice President, Big Duck Online Communications Director, Environmental Defense Fund farra@bigducknyc.com kmarchenese@edf.org twitter.com/farra twitter.com/kiramarch linkedin.com/in/farra linkedin.com/in/kiramarchenese slideshare.net/farra http://kiramarch.com #12ntcredesign
  • 62. Get the slideshttp://bit.ly/12NTCredesign #12ntcredesign
  • 63. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online using #12NTCredesign at www.nten.org/ntc/eval
  • 64. Thanks! #12ntcredesign