Why I Don’t Like You: Strategies and Tactics for Successful Social Engagement #12NTClikeCarie Lewis, HSUS, @cariegrlsAleja...
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!          or Online at www.nten.org/ntc/eval
Carie Lewis’ (HSUS) Presentation:http://prezi.com/6402qygr7iys/why-i-dont-like-you/Alejandra Owens’ (AARP) Presentation:ht...
Your social should be…. Providing content that resonates Fueling engagement Converting!                #12NTCLike      ...
#12NTCLike   Slide 4
5 reasons   #12NTCLike   Slide 5
You’re not providing content that           resonates.              #12NTCLike        Slide 6
Pay attention to the new Facebook metrics like virality, impressions, and engaged users to see what content is most releva...
SESSION TITLE   Slide 8
The content you provide is not          dynamic.            #12NTCLike           Slide 9
Make sure you are postingmultimedia with your content as      often as you can.            #12NTCLike       Slide 10
Images and videos often speak louder than words. Illustrate the work you do in a way                        that resonates...
If you can make your images shareable and relevant,          you’ll fuel even more engagement.                    #12NTCLi...
You forget to share relevant news          and updates.              #12NTCLike        Slide 13
Have a social editorial calendar to   help you remember to post    interesting content that is happening in your organizat...
You plan ahead for email, direct mail and your website content – social shouldn’t be                                   any...
You’re not giving me opportunities to get involved locally where I care the                 most.                #12NTCLik...
If it makes sense, have adistributed local presence ondifferent Facebook pages. Orlanguage and/or geo-target         when ...
Your fans like you for a reason – tell them how they can help when it matters most.                                    #12...
You haven’t embraced Timeline as well as other organizations       and brands have.            #12NTCLike        Slide 19
I mean really, who can resist these faces?               #12NTCLike                    Slide 20
Highlight and pin timely, relevant activities to remind your community of the impact you                                  ...
The US Air Force and Army share milestones from their history to remind the country                           of major acc...
Make sure you are optimizingyour cover photo, highlighting posts, pinning, and adding   milestones to tell your     organi...
Takeaways for Nonprofits Relevant content is your secret  weapon. Engagement is your best friend. Conversion is your en...
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!          or Online at www.nten.org/ntc/eval
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Why I Don't Like You: Strategies and tactics for Successful Social Engagement

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Why I Don't Like You: Strategies and tactics for Successful Social Engagement

  1. 1. Why I Don’t Like You: Strategies and Tactics for Successful Social Engagement #12NTClikeCarie Lewis, HSUS, @cariegrlsAlejandra Owens, AARP, @frijolitaJennifer McNabb, Spredfast, @jmc409
  2. 2. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval
  3. 3. Carie Lewis’ (HSUS) Presentation:http://prezi.com/6402qygr7iys/why-i-dont-like-you/Alejandra Owens’ (AARP) Presentation:http://prezi.com/sehrv5zlzttj/aarp-facebook-a-case-study-in-connections/
  4. 4. Your social should be…. Providing content that resonates Fueling engagement Converting! #12NTCLike Slide 3
  5. 5. #12NTCLike Slide 4
  6. 6. 5 reasons #12NTCLike Slide 5
  7. 7. You’re not providing content that resonates. #12NTCLike Slide 6
  8. 8. Pay attention to the new Facebook metrics like virality, impressions, and engaged users to see what content is most relevant to your audience. #12NTCLike Slide 7
  9. 9. SESSION TITLE Slide 8
  10. 10. The content you provide is not dynamic. #12NTCLike Slide 9
  11. 11. Make sure you are postingmultimedia with your content as often as you can. #12NTCLike Slide 10
  12. 12. Images and videos often speak louder than words. Illustrate the work you do in a way that resonates with your audience. #12NTCLike Slide 11
  13. 13. If you can make your images shareable and relevant, you’ll fuel even more engagement. #12NTCLike Slide 12
  14. 14. You forget to share relevant news and updates. #12NTCLike Slide 13
  15. 15. Have a social editorial calendar to help you remember to post interesting content that is happening in your organization. #12NTCLike Slide 14
  16. 16. You plan ahead for email, direct mail and your website content – social shouldn’t be any different. #12NTCLike Slide 15
  17. 17. You’re not giving me opportunities to get involved locally where I care the most. #12NTCLike Slide 16
  18. 18. If it makes sense, have adistributed local presence ondifferent Facebook pages. Orlanguage and/or geo-target when possible. #12NTCLike Slide 17
  19. 19. Your fans like you for a reason – tell them how they can help when it matters most. #12NTCLike Slide 18
  20. 20. You haven’t embraced Timeline as well as other organizations and brands have. #12NTCLike Slide 19
  21. 21. I mean really, who can resist these faces? #12NTCLike Slide 20
  22. 22. Highlight and pin timely, relevant activities to remind your community of the impact you are making. #12NTCLike Slide 21
  23. 23. The US Air Force and Army share milestones from their history to remind the country of major accomplishments. #12NTCLike Slide 22
  24. 24. Make sure you are optimizingyour cover photo, highlighting posts, pinning, and adding milestones to tell your organization’s story. #12NTCLike Slide 23
  25. 25. Takeaways for Nonprofits Relevant content is your secret weapon. Engagement is your best friend. Conversion is your end goal… whatever that may mean for you. #12NTCLike Slide 24
  26. 26. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval

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