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Practical Problem Solving Using Mobile Technology

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  • 1. Practical Problem SolvingUsing Mobile Technology#12NTCjsi@JSIhealth@WorldEdJoy Kamunyori, JSIMindy Nichamin, JSIDavid Noyes, WEIMarco Sotelino, WEISarah Hiller, JSI
  • 2. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval PRACTICAL PROBLEM SOLVING Slide 1 USING MOBILE TECHNOLOGY
  • 3. Today’s Presentation• Overview• Goal: to help you integrate mobile technology into your programs (or refine your current mobile tech programs), with an understanding of: – How to use appropriate technology to address development challenges – How to use new mobile tools and also re-purpose current tools – How to use mobile technology to connect hard-to- reach populations with the information they need• Poll PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING Slide 2 USING MOBILE TECHNOLOGY USING MOBILE TECHNOLOGY
  • 4. Zimbabwe: Using Images toTransmit DataJoy KamunyoriTechnical Advisor PRACTICAL PROBLEM SOLVINGJohn Snow, Inc. (JSI) USING MOBILE TECHNOLOGY Slide 3
  • 5. The Problem/Opportunity PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING Slide 4 USING MOBILE TECHNOLOGY USING MOBILE TECHNOLOGY
  • 6. ContextPRACTICAL PROBLEM SOLVINGPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 5 USING MOBILE TECHNOLOGY
  • 7. ContextPRACTICAL PROBLEM SOLVINGPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 6 USING MOBILE TECHNOLOGY
  • 8. ` Context• Facilities offering antiretroviral therapy (ART) report stock information every 2 months• 95% reporting rate, but 68% on-time reporting rate• Affects timeliness of delivery of antiretroviral drugs (ARVs) to facilities PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 7
  • 9. Reporting• Forms sent to main warehouse by Expedited Mail Service (EMS) or in person• Sometimes facilities give information via voice calls• 80+% of facilities use cell phones to get contact Logistics Officers • 80+% have network coverage• Urban facilities sometimes email scanned forms or Excel PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 8
  • 10. ` The Problem• Facilities filling out forms on time, but not arriving on time• Focus: Decrease the amount of time taken for data to get from facilities to main warehouse• How? Technology! PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 9
  • 11. Main Constraint: 227 Data Points! PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 10
  • 12. Other Constraints• Integration with current business processes• Available infrastructure• Adding to workload at facility• Balancing current needs with future growth PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 11
  • 13. The Solution PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 12 USING MOBILE TECHNOLOGY
  • 14. Potential SolutionsSubmit via web interfaceScan and submit via internetSubmit from mobile handset via SMSVoice phone call (IVR)Submit from mobile handset using JAVA form over mobile dataconnection/SMSCapture an image using mobile handset, and submit via mobile dataconnection PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 13
  • 15. StepsPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 14
  • 16. Implementation Plan• 2 month feasibility pilot (5 facilities)• Review and assess pilot• 6 month extended pilot (40 facilities)• Review and adjust• Scale up to all facilities PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 16
  • 17. Challenges• No MMS – images had to be sent via email • Added training elements • Setting up phones for email was difficult • Phones experienced difficulty sending emails• Only 2 facilities actively participated in pilot • Urban facilities did not participate• Cell phone management PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 17
  • 18. ResultsPRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 18 USING MOBILE TECHNOLOGY
  • 19. Results• Most images were a little hazy but legible• Approximately 90% of images arrived within the minute• 6% took less than 10 mins• 3% took over an hour• There were instances where messages were sent but not received PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 19
  • 20. Next Steps• Next phase of pilot will include 11 sites • Only remote facilities included• MMS now available in country • MMS option to be explored instead of email• Increased training on good picture taking and cell phone management PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 21
  • 21. CocoaLink: Using Mobile Technology to Connect Cocoa Communities David Noyes & Marco Sotelino Africa Division World Education, Inc. PRACTICAL PROBLEM SOLVING Slide 22 USING MOBILE TECHNOLOGY
  • 22. CocoaLink: Ghana  Public-Private Partnership between The Hershey Company, World Cocoa Foundation, and Ghana Cocoa Board (COCOBOD); funded by Hershey’s  Implemented by World Education, Inc.  Local partners CENCOSAD and DreamOval  Government support: COCOBOD, CRIG, NPECLC 15 CocoaLink communities in 3 districts of the Western region PRACTICAL PROBLEM SOLVING Slide 23 USING MOBILE TECHNOLOGY
  • 23. The Problem/Opportunity PRACTICAL PROBLEM SOLVING Slide 24 USING MOBILE TECHNOLOGY
  • 24. PRACTICAL PROBLEM SOLVING Slide 25 USING MOBILE TECHNOLOGY
  • 25. PRACTICAL PROBLEM SOLVING Slide 26 USING MOBILE TECHNOLOGY
  • 26. Cocoa Farming in Ghana Bean to bar is a long process (~2 million smallholder farmers in West Africa produce 66% of world production) Ghana + Cote dIvoire produce most of the worlds cocoa Over 700,000 cocoa farmers in Ghana Over 800,000 tons per year 20% of global production Small farms (a few hectares) Low yields: 400 kg/hectare/yr (optimal is ~3x more) Aging farmer population PRACTICAL PROBLEM SOLVING Slide 30 USING MOBILE TECHNOLOGY
  • 27. Sustainable Cocoa Communities• Knowledge & Skills: tree nursery, tree spacing, pruning, monitoring and caring for trees, insect and disease control, use of fertilizer, harvesting & post- harvesting techniques – improved techniques• Inputs: land, seeds, fertilizer, tools, transportation, access to credit – what farmers need• Awareness: shift from subsistence, family-oriented activity to profitable agribusiness PRACTICAL PROBLEM SOLVING Slide 31 USING MOBILE TECHNOLOGY
  • 28. Improving Skills Leads to Better Use of Inputs• How do farmers acquire skills? • Family/tradition, “learning by doing,” training programs, agriculture extension field agents• Drawbacks of these means • Use of practices that do not result in optimal yields (e.g. tree spacing, black pod) • Low literacy levels and prohibitive cost per beneficiary of training programs • Under-resourced extension service systems PRACTICAL PROBLEM SOLVING Slide 32 USING MOBILE TECHNOLOGY
  • 29. Mobile Technology is Widespread in Ghana PRACTICAL PROBLEM SOLVING Slide 33 USING MOBILE TECHNOLOGY
  • 30. The Solution PRACTICAL PROBLEM SOLVING Slide 34 USING MOBILE TECHNOLOGY
  • 31. Information Dissemination through Mobile Phones Ghana Government (COCOBOD, CRIG, National Program)Implementing Best Practices in Cocoa Farming Donors Partners (Hershey,(WEI, CENCOSAD, WCF) DreamOval) PRACTICAL PROBLEM SOLVING Slide 35 USING MOBILE TECHNOLOGY
  • 32. Enrollment Service – Via Mobile/Short Code PRACTICAL PROBLEM SOLVING Slide 36 USING MOBILE TECHNOLOGY
  • 33. Messages• Developed with Ghanaian Government• Address best practices in agriculture, as well as farm safety• Timed to roll out with the different steps of cocoa growing and harvesting cycles PRACTICAL PROBLEM SOLVING Slide 37 USING MOBILE TECHNOLOGY
  • 34. January: Lining and Pegging“Do you want healthier looking,better yielding cocoa trees and afarm that is easier to work on?Then line and peg your farm at therecommended spacing of 3m x 3m(or 10ft x 10ft).” PRACTICAL PROBLEM SOLVING Slide 38 USING MOBILE TECHNOLOGY
  • 35. March: Pruning“Have you pruned your farm? Youshould prune your farm before therainy season begins in April/May.” PRACTICAL PROBLEM SOLVING Slide 39 USING MOBILE TECHNOLOGY
  • 36. August: Capsid Control“Make it a point to spray your cocoafarm in August, September, Octoberand December to control capsids. Foreffective results, use only CONFIDOR,ACTARA or AKATEMASTER.” PRACTICAL PROBLEM SOLVING Slide 40 USING MOBILE TECHNOLOGY
  • 37. September: Harvesting“Harvest your cocoa pods regularlywhen the pods are yellowish green orgreenish yellow. Avoid cutting thepods so that the beans arenot damaged.” PRACTICAL PROBLEM SOLVING Slide 41 USING MOBILE TECHNOLOGY
  • 38. Farm Safety“Protect your children’s future! Stop childrenbelow 18 years from working withagrochemicals.”“Cover yourself well when spraying. Do not eat,drink or smoke during spraying. Dispose thechemical containers immediately byburying them.” PRACTICAL PROBLEM SOLVING Slide 42 USING MOBILE TECHNOLOGY
  • 39. Inviting Farmers to Engage“Do you have any questions orenquiries about cocoa farmingactivities? Then text to short code1980 to receive prompt response.” PRACTICAL PROBLEM SOLVING Slide 43 USING MOBILE TECHNOLOGY
  • 40. Two Way Message System PRACTICAL PROBLEM SOLVING Slide 44 USING MOBILE TECHNOLOGY
  • 41. Community-Based Activities Reinforce Messages• Educational sessions have taken place in all 15 communities, reaching over 1000 individual farmers (~40% women)• Community-level meetings allow farmers to share learning and ask specific questions• Visits by extension officers are more productive and are registering farmers• Local language delivery (Twi & Sefwi)• CocoaLink News PRACTICAL PROBLEM SOLVING Slide 45 USING MOBILE TECHNOLOGY
  • 42. ResultsPRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 46
  • 43. Expected Results• Delivers critical information: – Agricultural, farm safety, child labor, and health messages via text and voice in local languages – Uses extension material to respond to farmers’ information needs• Builds skills: – Majority of farmers own phones but don’t know how to text – Builds on literacy skills being developed in the ECHOES program• Connects farmers and extension service workers: – Dramatically multiplies Ghana’s extension services and in a more cost- effective manner – Initial phase will directly involve 1,450 cocoa farmers (8,000 farm family members); scale-up plan to reach out to 100,000 farmers nationwide• Expected to Enhance Prosperity: – Strengthening the families’ financial position by improving cocoa productivity PRACTICAL PROBLEM SOLVING Slide 47 USING MOBILE TECHNOLOGY
  • 44. Challenges• Low literacy levels of farmers (capacity to read messages and manipulate phone)• Further development of 2-way messaging system• Technical challenges (farmers receive messages in wrong language, registered users not receiving messages; lack of access to electricity – 24 hour window for message)• Farmers have information, but not able to afford some inputs PRACTICAL PROBLEM SOLVING Slide 48 USING MOBILE TECHNOLOGY
  • 45. Moving Forward• Build the role of extension workers in registering farmers• Move to new regions in Ghana• Accompany where possible with training in phone usage and literacy• Expand to other cocoa producing countries PRACTICAL PROBLEM SOLVING Slide 49 USING MOBILE TECHNOLOGY
  • 46. AIDS.gov& Mobile Mindy Nichamin AIDS.gov New Media Coordinator John Snow, Inc. (JSI) PRACTICAL PROBLEM SOLVING Slide 50 USING MOBILE TECHNOLOGY
  • 47. The Problem/Opportunity PRACTICAL PROBLEM SOLVING Slide 51 USING MOBILE TECHNOLOGY
  • 48. The Rise of Mobile Smartphone Platforms in the US, 2011• 52% of U.S. adults phone owners have Other smartphones (38%) • Android• Smartphones and tablets • iOS outshipped PCs (desktop and (62%) notebooks) for the first time in Q4 2011 Canalys & Pew Internet PRACTICAL PROBLEM SOLVING Slide 52 USING MOBILE TECHNOLOGY
  • 49. 80%of internet users havelooked online forhealth information.This translates to 59% of all adults. Source: The Social Life of Health Information, May 12, 2011 by Susannah Fox Pew Internet & American Life Project PRACTICAL PROBLEM SOLVING Slide 53 USING MOBILE TECHNOLOGY
  • 50. % of people who use their phone to go online 51 46 Hispanics/ Latinos African Americans 33 Whites Source: “Mobile Access 2010,” Pew Internet & American Life Project PRACTICAL PROBLEM SOLVING Slide 54 USING MOBILE TECHNOLOGY
  • 51. 30 years ago 55
  • 52. Mobile in 1981 PRACTICAL PROBLEM SOLVING Slide 56 USING MOBILE TECHNOLOGY
  • 53. Mobile today PRACTICAL PROBLEM SOLVING Slide 57 USING MOBILE TECHNOLOGY
  • 54. The Solution PRACTICAL PROBLEM SOLVING Slide 58 USING MOBILE TECHNOLOGY
  • 55. Tiers of AdoptionSMS• Lowest common denominator• Universal adoption PRACTICAL PROBLEM SOLVING Slide 59 USING MOBILE TECHNOLOGY
  • 56. Tiers of AdoptionMobile Web – Nearly universalApplications – Targeted experience – Platform specific (Android, iOS, Windows, Blackberry, etc.) PRACTICAL PROBLEM SOLVING Slide 60 USING MOBILE TECHNOLOGY
  • 57. Return on Investment = 10,000 Cost vs. Users Reached users reached Mobile Website Mobile App (iPhone only) Mobile App(iPhone, Android, BB) $0 $22,500 $45,000 $67,500 $90,000 Source: Mashable – Aaron Maxwell PRACTICAL PROBLEM SOLVING Slide 61 USING MOBILE TECHNOLOGY
  • 58. www.AIDS.gov
  • 59. m.AIDS.govPRACTICAL PROBLEM SOLVING Slide 63 USING MOBILE TECHNOLOGY
  • 60. 64
  • 61. PRACTICAL PROBLEM SOLVING Slide 65 USING MOBILE TECHNOLOGY
  • 62. PRACTICAL PROBLEM SOLVING Slide 66 USING MOBILE TECHNOLOGY
  • 63. ResultsPRACTICAL PROBLEM SOLVING Slide 67 USING MOBILE TECHNOLOGY
  • 64. AIDS.gov Mobile Site • Mobile accounts for 15% of all traffic to AIDS.gov (just 4% 1 year ago) • Mobile visits increased 1100% over the past year PRACTICAL PROBLEM SOLVING Slide 68 USING MOBILE TECHNOLOGY
  • 65. 28,000 actual searches 13% are mobile PRACTICAL PROBLEM SOLVING Slide 69 USING MOBILE TECHNOLOGY
  • 66. 18%The proportion of mobile users who land on“How you get HIV or AIDS”(making it the most viewed page on m.AIDS.gov)Mobile users are coming to us for what they see as our most importantcontent and are bypassing the home page altogether. PRACTICAL PROBLEM SOLVING Slide 70 USING MOBILE TECHNOLOGY
  • 67. Private/Personal PRACTICAL PROBLEM SOLVING Slide 71 USING MOBILE TECHNOLOGY
  • 68. QR CodesAIDS.gov Mobile Site AIDS.gov Locator http://m.AIDS.gov http://locator.AIDS.gov PRACTICAL PROBLEM SOLVING Slide 72 USING MOBILE TECHNOLOGY
  • 69. Resources Lance Roggendorff Jeremy Vanderlan LRoggendorff@icfi.com JVanderlan@icfi.com @lroggendorff @thulcandrianLuke Wroblewski Pew Internet & Americanwww.lukew.com Josh Clark Life Project www.globalmoxie.com www.pewinternet.org @lukew @globalmoxie @Pew_Internet PRACTICAL PROBLEM SOLVING Slide 73 USING MOBILE TECHNOLOGY
  • 70. Stay Connectedblog.AIDS.gov http://m.AIDS.govtwitter.com/AIDSgovfacebook.com/AIDSgovyoutube.com/AIDSgovfoursquare.com/AIDSgov http://locator.AIDS.gov PRACTICAL PROBLEM SOLVING PRACTICAL PROBLEM SOLVING USING MOBILE TECHNOLOGY Slide 74 USING MOBILE TECHNOLOGY
  • 71. Key Take Aways1. You can do a lot with your grandmother’s cell phone. You don’t need a smart phone to make an impact, but in the United States, it helps.2. Appropriate technology is the new black. Appropriate = sexy. Pass it on.3. Big change does not require a big investment. Re-use and Recycle. PRACTICAL PROBLEMSOLVING PRACTICAL PROBLEM SOLVING Slide 75 USING MOBILE TECHNOLOGY USING MOBILE TECHNOLOGY
  • 72. Contact UsJoy Kamunyorijkamunyori@jsi.comMindy Nichamin twitter.com/JSIhealthmnichamin@jsi.com twitter.com/WorldEdDavid Noyes facebook.com/JSIhealthdnoyes@worlded.org facebook.com/WorldEd youtube.com/JSIhealthMarco Sotelino gplus.to/jsimsotelino@worlded.orgSarah Hillershiller@jsi.com PRACTICAL PROBLEM SOLVING Slide 76 USING MOBILE TECHNOLOGY
  • 73. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval Thank you! PRACTICAL PROBLEM SOLVING Slide 77 USING MOBILE TECHNOLOGY