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Analyn
 

Analyn

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    Analyn Analyn Presentation Transcript

    • Welcome to the Blogosphere Annalyn Jusay www.annalyn.net
      • A BLOG is basically a journal that is available on the web. The activity of updating a blog is BLOGGING and someone who keeps a blog is a BLOGGER .
      • a WIKI is a collaborative website, an online database which allows its users to freely create and edit web page content
      • Best example:
      • Wikipedia
    • Similarities
      • Democratic use of the Web
      + CONTENT MANAGEMENT SYSTEMS CONTENT COMPOSITION EVEN BY NON-TECHIES
    •  
    • THE NEW MEDIA FRONTIER
    • WORLD NUMBERS 70M WEBLOGS 120K BLOGS CREATED EVERYDAY
    • PHILIPPINE BLOGOSPHERE 200K ACTIVE BLOGGERS SOURCE: PINOYTOPBLOGS 14-28 YO 67% FEMALE 33% MALE
    • it’s growing because…
      • Free and readily available
      • One-click publishing
      • Not age or gender-specific
      • Potent method of social networking
      • Search engine visibility
      • Extra or full-time income
      • Blogging as a means of social promotion
      • Blogging for therapy
      • Blogging as a marketing tool
      • Bloggers are the new kids on the block
      ..... and the blogging population in the Philippines is vibrant and growing
      • Diversity of blogging population
      • Rise of blogging communities
      • Focus on blogging in major papers like Manila Bulletin's Blog-O-Rama and Inquirer blogs
      • More bloggers becoming authors and newspaper columnists
      • more journalists becoming bloggers
      • Bloggers now invited to presscons and PR events
      • Bloggers are slowly becoming an alternative to traditional media
    •  
    • Moving towards the age of NEW MEDIA
      • Know the workings of the blogosphere
      • Work your way around the communities
      • Research
      • Get familiar with the blogging social culture
      SOME PRACTICAL TIPS
      • Apply time-tested PR principles
      • Pitch a product worth blogging about
      • Go easy on the freebie
      • Look for ways to connect
      Come up with a website or a blog!
      • Blogs are potent communication tools
      • Gives a human face to big business: transparency
      • Boosts search engine rankings
      • Generate feedback, but turn off comments.
      • Blogs are a great measure of value
      • Direct access to customers
      A PITCH FOR CORPORATE BLOGGING
    •  
    • A FRIENDLY WARNING Blogging can be addictive! www.annalyn.net