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PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
PR Congress ppt
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PR Congress ppt

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Transcript

  • 1. Welcome to the Blogosphere Annalyn Jusay www.annalyn.net
  • 2.
    • A BLOG is basically a journal that is available on the web. The activity of updating a blog is BLOGGING and someone who keeps a blog is a BLOGGER .
  • 3.
    • a WIKI is a collaborative website, an online database which allows its users to freely create and edit web page content
    • Best example:
    • Wikipedia
  • 4. Similarities
    • Democratic use of the Web
    + CONTENT MANAGEMENT SYSTEMS CONTENT COMPOSITION EVEN BY NON-TECHIES
  • 5.  
  • 6. THE NEW MEDIA FRONTIER
  • 7. WORLD NUMBERS 70M WEBLOGS 120K BLOGS CREATED EVERYDAY
  • 8. PHILIPPINE BLOGOSPHERE 200K ACTIVE BLOGGERS SOURCE: PINOYTOPBLOGS 14-28 YO 67% FEMALE 33% MALE
  • 9. it’s growing because…
    • Free and readily available
    • One-click publishing
    • Not age or gender-specific
    • Potent method of social networking
    • Search engine visibility
    • Extra or full-time income
    • Blogging as a means of social promotion
    • Blogging for therapy
    • Blogging as a marketing tool
  • 10.
    • Bloggers are the new kids on the block
    ..... and the blogging population in the Philippines is vibrant and growing
  • 11.
    • Diversity of blogging population
    • Rise of blogging communities
    • Focus on blogging in major papers like Manila Bulletin's Blog-O-Rama and Inquirer blogs
    • More bloggers becoming authors and newspaper columnists
    • more journalists becoming bloggers
    • Bloggers now invited to presscons and PR events
    • Bloggers are slowly becoming an alternative to traditional media
  • 12.  
  • 13. Moving towards the age of NEW MEDIA
  • 14.
    • Know the workings of the blogosphere
    • Work your way around the communities
    • Research
    • Get familiar with the blogging social culture
    SOME PRACTICAL TIPS
    • Apply time-tested PR principles
    • Pitch a product worth blogging about
    • Go easy on the freebie
    • Look for ways to connect
    Come up with a website or a blog!
  • 15.
    • Blogs are potent communication tools
    • Gives a human face to big business: transparency
    • Boosts search engine rankings
    • Generate feedback, but turn off comments.
    • Blogs are a great measure of value
    • Direct access to customers
    A PITCH FOR CORPORATE BLOGGING
  • 16.  
  • 17. A FRIENDLY WARNING Blogging can be addictive! www.annalyn.net

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