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PR Congress ppt

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  • 1. Welcome to the Blogosphere Annalyn Jusay www.annalyn.net
  • 2.
    • A BLOG is basically a journal that is available on the web. The activity of updating a blog is BLOGGING and someone who keeps a blog is a BLOGGER .
  • 3.
    • a WIKI is a collaborative website, an online database which allows its users to freely create and edit web page content
    • Best example:
    • Wikipedia
  • 4. Similarities
    • Democratic use of the Web
    + CONTENT MANAGEMENT SYSTEMS CONTENT COMPOSITION EVEN BY NON-TECHIES
  • 5.  
  • 6. THE NEW MEDIA FRONTIER
  • 7. WORLD NUMBERS 70M WEBLOGS 120K BLOGS CREATED EVERYDAY
  • 8. PHILIPPINE BLOGOSPHERE 200K ACTIVE BLOGGERS SOURCE: PINOYTOPBLOGS 14-28 YO 67% FEMALE 33% MALE
  • 9. it’s growing because…
    • Free and readily available
    • One-click publishing
    • Not age or gender-specific
    • Potent method of social networking
    • Search engine visibility
    • Extra or full-time income
    • Blogging as a means of social promotion
    • Blogging for therapy
    • Blogging as a marketing tool
  • 10.
    • Bloggers are the new kids on the block
    ..... and the blogging population in the Philippines is vibrant and growing
  • 11.
    • Diversity of blogging population
    • Rise of blogging communities
    • Focus on blogging in major papers like Manila Bulletin's Blog-O-Rama and Inquirer blogs
    • More bloggers becoming authors and newspaper columnists
    • more journalists becoming bloggers
    • Bloggers now invited to presscons and PR events
    • Bloggers are slowly becoming an alternative to traditional media
  • 12.  
  • 13. Moving towards the age of NEW MEDIA
  • 14.
    • Know the workings of the blogosphere
    • Work your way around the communities
    • Research
    • Get familiar with the blogging social culture
    SOME PRACTICAL TIPS
    • Apply time-tested PR principles
    • Pitch a product worth blogging about
    • Go easy on the freebie
    • Look for ways to connect
    Come up with a website or a blog!
  • 15.
    • Blogs are potent communication tools
    • Gives a human face to big business: transparency
    • Boosts search engine rankings
    • Generate feedback, but turn off comments.
    • Blogs are a great measure of value
    • Direct access to customers
    A PITCH FOR CORPORATE BLOGGING
  • 16.  
  • 17. A FRIENDLY WARNING Blogging can be addictive! www.annalyn.net

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