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Welcome to the   Blogosphere Annalyn Jusay  www.annalyn.net
<ul><li>A  BLOG  is basically a journal that is available on the web. The activity of updating a blog is  BLOGGING  and so...
<ul><li>a  WIKI  is a collaborative website, an online database which allows its users to freely create and edit web page ...
Similarities <ul><li>Democratic use of the Web   </li></ul>+ CONTENT MANAGEMENT SYSTEMS CONTENT COMPOSITION EVEN BY  NON-T...
 
THE NEW MEDIA FRONTIER
WORLD NUMBERS 70M   WEBLOGS 120K   BLOGS CREATED  EVERYDAY
PHILIPPINE BLOGOSPHERE 200K  ACTIVE BLOGGERS SOURCE: PINOYTOPBLOGS 14-28   YO 67%  FEMALE 33%  MALE
it’s growing because… <ul><li>Free and readily available  </li></ul><ul><li>One-click publishing  </li></ul><ul><li>Not ag...
<ul><li>Bloggers are the new kids on the block </li></ul>..... and the blogging population in the Philippines is vibrant a...
<ul><li>Diversity of blogging population  </li></ul><ul><li>Rise of blogging communities  </li></ul><ul><li>Focus on blogg...
 
Moving towards the age of NEW MEDIA
<ul><li>Know the workings of the blogosphere  </li></ul><ul><li>Work your way around the communities  </li></ul><ul><li>Re...
<ul><li>Blogs are potent communication tools  </li></ul><ul><li>Gives a human face to big business: transparency </li></ul...
 
A FRIENDLY WARNING Blogging can be addictive! www.annalyn.net
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PR Congress ppt

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Transcript of "PR Congress ppt"

  1. 1. Welcome to the Blogosphere Annalyn Jusay www.annalyn.net
  2. 2. <ul><li>A BLOG is basically a journal that is available on the web. The activity of updating a blog is BLOGGING and someone who keeps a blog is a BLOGGER . </li></ul>
  3. 3. <ul><li>a WIKI is a collaborative website, an online database which allows its users to freely create and edit web page content </li></ul><ul><li>Best example: </li></ul><ul><li>Wikipedia </li></ul>
  4. 4. Similarities <ul><li>Democratic use of the Web </li></ul>+ CONTENT MANAGEMENT SYSTEMS CONTENT COMPOSITION EVEN BY NON-TECHIES
  5. 6. THE NEW MEDIA FRONTIER
  6. 7. WORLD NUMBERS 70M WEBLOGS 120K BLOGS CREATED EVERYDAY
  7. 8. PHILIPPINE BLOGOSPHERE 200K ACTIVE BLOGGERS SOURCE: PINOYTOPBLOGS 14-28 YO 67% FEMALE 33% MALE
  8. 9. it’s growing because… <ul><li>Free and readily available </li></ul><ul><li>One-click publishing </li></ul><ul><li>Not age or gender-specific </li></ul><ul><li>Potent method of social networking </li></ul><ul><li>Search engine visibility </li></ul><ul><li>Extra or full-time income </li></ul><ul><li>Blogging as a means of social promotion </li></ul><ul><li>Blogging for therapy </li></ul><ul><li>Blogging as a marketing tool </li></ul>
  9. 10. <ul><li>Bloggers are the new kids on the block </li></ul>..... and the blogging population in the Philippines is vibrant and growing
  10. 11. <ul><li>Diversity of blogging population </li></ul><ul><li>Rise of blogging communities </li></ul><ul><li>Focus on blogging in major papers like Manila Bulletin's Blog-O-Rama and Inquirer blogs </li></ul><ul><li>More bloggers becoming authors and newspaper columnists </li></ul><ul><li>more journalists becoming bloggers </li></ul><ul><li>Bloggers now invited to presscons and PR events </li></ul><ul><li>Bloggers are slowly becoming an alternative to traditional media </li></ul>
  11. 13. Moving towards the age of NEW MEDIA
  12. 14. <ul><li>Know the workings of the blogosphere </li></ul><ul><li>Work your way around the communities </li></ul><ul><li>Research </li></ul><ul><li>Get familiar with the blogging social culture </li></ul>SOME PRACTICAL TIPS <ul><li>Apply time-tested PR principles </li></ul><ul><li>Pitch a product worth blogging about </li></ul><ul><li>Go easy on the freebie </li></ul><ul><li>Look for ways to connect </li></ul>Come up with a website or a blog!
  13. 15. <ul><li>Blogs are potent communication tools </li></ul><ul><li>Gives a human face to big business: transparency </li></ul><ul><li>Boosts search engine rankings </li></ul><ul><li>Generate feedback, but turn off comments. </li></ul><ul><li>Blogs are a great measure of value </li></ul><ul><li>Direct access to customers </li></ul>A PITCH FOR CORPORATE BLOGGING
  14. 17. A FRIENDLY WARNING Blogging can be addictive! www.annalyn.net
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