Social Media update 2013

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This presentation includes 2013 stats, key updates to Facebook and Twitter as well us some tips and best practices.

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Social Media update 2013

  1. 1. Social Media Dec 2013
  2. 2. Overview • Latest Stats • Changes to Twitter & Facebook • Facebook & Twitter Tips • Best Practices
  3. 3. • • • • • • • 1.15 Billion total users 19M Facebook users in Canada 340,000 University aged Facebook users in Canada 11,600 users are at “Queen’s University” 7,600 iOS users 2,800 Android users 1,080 BlackBerry users Source: Facebook (Dec 2013) 24,000 ‘likes’ of Queen’s Facebook Page
  4. 4. • 500M users world wide • 400M tweets sent per day • 60% of users access it from mobile Source: Twitter 25,000 followers of @queensu
  5. 5. 130M total users Source: Instagram.com ~ 3,300 followers of @queensuniversity
  6. 6. What social media sites do students use? Source: 2013  E-­‐Expecta.ons  Report
  7. 7. • 91% of American adults have a cell phone • 56% of American adults have a smartphone Mobile is key • 60% of adult cell owners use their phones to go online Source: PEW  Internet
  8. 8. Twitter Updates
  9. 9. • • • Can now schedule tweets up to a year in advance Access via ads.twitter.com: Use with caution Don’t set and forget!
  10. 10. • • • Twitter stats now available through ads.twitter.com: See what day of the week and what time your followers are engaging with your content View # of favourites, RTs, replies and clicks on your links
  11. 11. Facebook Updates
  12. 12. Changes to Facebook’s News Feed • When  someone  checks  Facebook  there   are  an  average  of  1,500  possible  stories  that Facebook  can  show  in  their  News  Feed • The  algorithm  is  based  on  your  ac@vity and  interac@on,  it  shows  you  the  content   you  tend  to  care  more  about • Emphasis  on  quality  content • Links  to  quality  ar@cles  will  be  given priority  in  the  News  Feed  especially   on  mobile • Brand  posts  reach  approximately 16% of their fans
  13. 13. New contest and promotion rules • Pages  can  now  run  promo@ons  &  contests   using  a  News  Feed  post • Like  to  Win,  Comment  to  Enter,  Answer  trivia   to  win,  Photo  comment  contest • Need  to  state  that  the  promo@on  is  in  no  way   sponsored,  endorsed  or  administered  by,  or   associated  with  Facebook • Personal  Timelines  must  not  be  used  to   administer  promo@ons •  “share  on  your  Timeline  to  enter”  or  “share  on   your  friend’s  Timeline  to  get  addi@onal  entries”   is  not  permiNed Social  Media  Examiner:  Chart  of  what  you  can  and  can’t  do  
  14. 14. Facebook Tips
  15. 15. • When linking to a website, blog post, etc. be sure to select a photo that works, if one doesn’t exist, upload one • The description area is editable, don’t leave it as ‘default description’
  16. 16. • When linking to a website, blog post, etc. be sure to select a photo that works, if one doesn’t exist, upload one • The description area is editable, don’t leave it as ‘default description’
  17. 17. Facebook Insights • • What posts are getting the most engagement? What is the reach of my posts?
  18. 18. • What time of day should I post? When are my fans online?
  19. 19. • What posts are getting the most engagement?
  20. 20. • What is the reach of my posts? Focus on producing & sharing content  that  is  relevant  to  your  audience
  21. 21. Twitter Tips
  22. 22. How do I gain more followers?
  23. 23. • Retweet other people’s tweets, follow people back (be strategic)
  24. 24. • Retweet other people’s tweets, follow people back (be strategic)
  25. 25. • Promote others; include their username in Tweets
  26. 26. • Engage in conversation, ask questions • Follow #queensu conversations and see what students are talking about • Jump in when appropriate
  27. 27. • Engage in conversation, ask questions • Follow #queensu conversations and see what students are talking about • Jump in when appropriate
  28. 28. • Be responsive, answer questions
  29. 29. • Be responsive, answer questions
  30. 30. • Use humour, have empathy
  31. 31. • Use humour, have empathy
  32. 32. • Don’t link Facebook to Twitter
  33. 33. • Don’t link Facebook to Twitter
  34. 34. • Don’t link Facebook to Twitter
  35. 35. • Determine what types of content gets the most interaction
  36. 36. • Determine what types of content gets the most interaction
  37. 37. • Have fun, but be relevant
  38. 38. Hashtags #cute #adorable #tabbycat #priceless
  39. 39. Hashtags • Memorable • • Short and simple • • Do your homework, is someone else using it? Be consistent • • Shouldn’t be more than 2 words, does it make sense Research • • Make sure it is something people will remember to use Use it everywhere across all platforms (Facebook, Twitter, Instagram) Don’t overdo it • • #Dont #Hashtag #Every #Single #Word #hashtaganobnoxiouslylongstringofwords:
  40. 40. Source: topsy.com
  41. 41. Best Practices
  42. 42. Setting up your team • • What  is  your  goal?  Brand  building,  customer  service? Encourage  as  many  people  as  possible  to  get  involved  with  social  media • • • Who  can  answer  ques.ons  &  help  people  get  the  help  they  need? Best  approach  may  be  to  have  a  team  of  staff,  students  &  volunteers   Test  &  see  what  works • Make  sure  your  social  media  team  communicates  quickly  with  each  other   (email,  Facebook  Group,  chat,  text  messaging,  etc.) • Integrate  social  into  your  overall  digital  marke.ng  strategy
  43. 43. Guidelines • • • • • Have  a  clear  set  of  guidelines  for  online  par.cipa.on Decide  on  your  tone  (serious?  thoughWul?  fun?) What’s  appropriate  and  what’s  out-­‐of-­‐bounds? When  in  doubt  who  can  you  turn  to? Wri.ng  standards  -­‐  be  consistent • • First  person?  Third  person?  Less  formal? Team  members  sign  off  on  tweets Resources: queensu.ca/socialmedia List  of  40  Social  Media  Staff  Guidelines
  44. 44. Time Commitment • • • Expecta.ons  &  behaviours  have  changed  (phone  -­‐  email  -­‐  TwiZer) • People  expect  companies  to  answer  them Need  to  listen  &  respond  in  ways  you  previously  haven’t   Use this info to create content around topic that are relevant to your community
  45. 45. Time Commitment • How much time? • • • • Maintaining a presence is a long-term commitment • Need people on the front lines who are capturing the chatter as it comes in and either responding themselves, or making sure it gets to the right department so that someone else can respond • See what works for you; develop a strategy specific for your team Creating real-time content is time consuming As much time as you can dedicate to it Start small, one person working social into their existing role, spending 2-4 hrs aggregating info, using free search tools
  46. 46. Social Mention Google Alerts Addictomatic Twitter Search tweetbeep Track  your   online  men.ons
  47. 47. • Stay true to your brand, don’t try and be something you are not • Smaller departments can let their personality shine through • Consistency is Key: provide consistent, quality content that is valued by your followers • If you don’t have the time or resources to manage your social media accounts properly, your time is better spent elsewhere Final Thoughts
  48. 48. Questions?

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