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Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
Facebook Page Administration
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Facebook Page Administration

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Presentation on Facebook Administration to the Faculty of Education on June 29, 2012

Presentation on Facebook Administration to the Faculty of Education on June 29, 2012

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Transcript

  • 1. Facebook PageAdministration
  • 2. Presentation Outline • Best Practices • Tips for Success • Setting up your Facebook Page • Facebook Administration • Measuring • Final thoughts & live demo
  • 3. @yenhoon Best practices
  • 4. Pick a platformand give it all ofyour attention andfocus
  • 5. Listen to your audience• What is our audience interested in?• What are they talking about?• Crisis/Issues monitoring
  • 6. Aim for no more thantwo posts in a dayExperiment with differenttimes of the day to seewhat works best
  • 7. Watch times of postings Try not to post within at least one hour of another postPost one in the morning and one in the afternoon
  • 8. The Internet is noisy, and you dont want to contribute to the noise@rogiro
  • 9. Keep theposts short ...80 charactersor less!A shorter post willcatch Facebookusers’ attentionquicker
  • 10. Images are 2X more engaging than status updatesLeast engaging content type = links
  • 11. Tips for success
  • 12. Tips for Success 1 Have a plan What are your goals? • Engagement • Event awareness • Customer service How do you plan to do this? • How often do you post? • Who posts it? Duties: producing, posting, sharing, responding Develop a strategy before you start
  • 13. Tips for Success 2 Focus on Content • Have a content calendar or Facebook Group where you keep active to do lists • Make sure content contributors are aware of the style, voice and tone of your content • Repurpose content (student handbooks) this allows you to give new meaning to existing content
  • 14. Content Calendar
  • 15. Tips for Success 3 Be present! Social media is 24/7, it is a daily conversation Ensure that you have the resources to monitor and react Understand the platform: What is the behaviour/norm in one platform may not be acceptable in another
  • 16. Tips for Success 4 Be friendly Have conversations rather than just pushing out your message It is not about talking at people but engaging with them Have a sense of humour It is about listening & interacting vs. shouting
  • 17. Tips for Success 5 Choose wisely Whos doing the talking can be as important as the message you put out there, so choose your social media representatives wisely Designate a back-up representative
  • 18. Tips for Success 6 Promote How will you build your network? Webpages, email signatures Printed materials, business cards Incorporate social media into your overall marketing strategy
  • 19. Setting upyourFacebookPage
  • 20. Facebook Timeline • Timeline for Brands implemented on March 30th, 2012 • Key features: Cover photo, pinned posts, highlighted posts, milestones
  • 21. Cover Photo & Profile Picture• Cover Image • Your Biggest Branding Opportunity • Use the cover photo to bring a strong visual impact to your page
  • 22. Cover Photo & Profile Picture Specs • Profile Picture • An extension of the cover photo • Must be a minimum of 180x180 pixels • Needs to look good as your brand’s 50 x 50 pixel icon accompanying page posts
  • 23. • Get creative and incorporate your profile image into your cover image• Your About description can be up to 170 characters
  • 24. • Use a unique image that represents your page• Cover photo should be a strong representation of your brand• Use high quality images
  • 25. • Be creative and experiment with images your audience responds well to• Change it up as much as you want but you should adhere to Facebooks policies regarding cover photos
  • 26. • Your cover image can’t include: • References to Facebook features or actions, such as “Like” or “Share”, or or an arrow pointing from the cover photo to any of these features • Calls to action, such as "Get it now" or "Tell your friends"
  • 27. • Your cover image can’t include: • Promotions, coupons or advertisements • Price or purchase information, such as "40% off" or "Download it at our website" • Contact information such as a website address, email, or info that should go in your Page’s “About” section
  • 28. • If you don’t select and/or create a cover image your page won’t look its’ best
  • 29. Facebook Pin• Pin/anchor a specific story to the top of your timeline which will prevent it from getting buried by more recent updates• Post will remain at the top for 7 days
  • 30. Facebook Highlight• Use the Highlight feature to create visual interest• Highlight posts as important with the star icon• This expands posts to cross both columns (843 x 403 pixels)
  • 31. Facebook Milestone• You can use this feature to highlight your accomplishments• They can appear anywhere on your Timeline, depending on the date you designate• Milestone images are set at 843 x 403 pixels
  • 32. Facebook Administration
  • 33. How is the mainQueen’s FacebookPage run? • Currently we have 26 admins - monitored throughout the day and questions are responded to as fast as possible • Other Pages also participate in answering questions that are relevant to them (i.e. Athletics, Campus Computer Store, QUIC)
  • 34. Logging in as your Page...
  • 35. Setting up your Page preferences...
  • 36. Facebook Administrator Roles • Ability to restrict permissions • Introduced May 2012 • Manager has the most permissions • Very useful for managing teams of people
  • 37. Page Post Scheduling• Schedule posts up to 6 months in advance• Ability to run posts at least 15 minutes apart• All times will on these posts will correspond to your own timezone.
  • 38. Measuring How to use Facebook Insights to Measure Your Fan Page
  • 39. Weekly Facebook Page Update
  • 40. FacebookInsights https://www.facebook.com/insights/
  • 41. Monthly fan base growthThe four metrics at the top of your Insights tab allow you toquickly understand the size and engagement of your audience
  • 42. Source: http://bit.ly/MM1UvY
  • 43. Post engagement and virality
  • 44. Page “like” source
  • 45. Page “like” source
  • 46. Page “like” source
  • 47. Finalthoughts
  • 48. The challenge of social media does not liein the technology aspect, but rather infinding the right people to administerand, more importantly, someone tomanage the strategy
  • 49. Live Demo Questions? annalisa.boccia@queensu.ca

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