Why people blog <ul><li>For cv (potential employers will see it unless anonymous) </li></ul><ul><li>Education (the public,...
Before you start <ul><li>It may sound obvious, but decide why you are going to blog before you start.  </li></ul><ul><li>M...
Blogging platforms Blogger  (free, no helpdesk)  http://www.blogger.com Wordpress  (free, can host yourself, helpdesk)  ht...
First steps <ul><li>Think of a title (and related URL) </li></ul><ul><li>The rest is automatic: </li></ul><ul><li>Layout <...
Customize <ul><li>Petrona –  http://petrona.typepad.com </li></ul><ul><li>Sidebar features: </li></ul><ul><li>About you, c...
Choosing where to blog <ul><li>Standalone :  </li></ul><ul><li>+ independence, custom, showcase (c.v.) </li></ul><ul><li>-...
How many authors? <ul><li>Single-author </li></ul><ul><li>+ control, clearly you, like a publication </li></ul><ul><li>- h...
Building a community <ul><li>Write fairly regularly but not too often </li></ul><ul><li>Open-ended posts but beware direct...
Some community-builders <ul><li>Typepad featured blog  http://featured.typepad.com/blogs </li></ul><ul><li>Tangled bank (c...
Rights to content <ul><li>Your content . People will copy it whatever you do. Make any specific conditions (eg CCL) clear ...
Quality stamps <ul><li>Blogging for peer-reviewed research </li></ul><ul><li>http://www.researchblogging.org/about.php </l...
Standard advice for bloggers <ul><li>Publish for the love of it </li></ul><ul><li>Don't cast your net too broad. Pick a su...
Resources <ul><li>What makes a good blog  (from 43 folders): </li></ul><ul><li>http://www.43folders.com/2008/08/19/good-bl...
Resources: comments <ul><li>An article from Problogger: </li></ul><ul><li>http://www.problogger.net/archives/2006/02/14/bl...
Resources: RSS <ul><li>If I have learned one thing about blogging, it is that RSS is brilliant. </li></ul><ul><li>Advantag...
About me <ul><li>I am Maxine Clarke, an editor at  Nature . </li></ul><ul><li>[email_address] ;  http://network.nature.com...
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Maxine Clarke's slides SciBlog2008

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Maxine Clarke's slides from How To Enhance Your Blog session at Science Blogging 2008: London

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Maxine Clarke's slides SciBlog2008

  1. 1. Why people blog <ul><li>For cv (potential employers will see it unless anonymous) </li></ul><ul><li>Education (the public, your students/users) </li></ul><ul><li>Promote issue (stem cells, women, evolution) </li></ul><ul><li>Connect with others (in distant places, post prelim results) </li></ul><ul><li>Promote self (eg science writing drafts) </li></ul><ul><li>Language bridge </li></ul><ul><li>Self-expression (decide on identity issue) </li></ul>
  2. 2. Before you start <ul><li>It may sound obvious, but decide why you are going to blog before you start. </li></ul><ul><li>Make a decision about your identity and internet persona. Pseudonyms can become an issue later. </li></ul><ul><li>If you blog under your real name, it is usually better to be safe than sorry, in tone and presentation (eg spelling), because anything on the Internet is public for ever. </li></ul>
  3. 3. Blogging platforms Blogger (free, no helpdesk) http://www.blogger.com Wordpress (free, can host yourself, helpdesk) http://wordpress.org Typepad (small fee, helpdesk option, some community elements) http://www.typepad.com
  4. 4. First steps <ul><li>Think of a title (and related URL) </li></ul><ul><li>The rest is automatic: </li></ul><ul><li>Layout </li></ul><ul><li>Colours </li></ul><ul><li>Font </li></ul><ul><li>Settings </li></ul><ul><li>Create bookmark for dashboard and for blog </li></ul>
  5. 5. Customize <ul><li>Petrona – http://petrona.typepad.com </li></ul><ul><li>Sidebar features: </li></ul><ul><li>About you, contact link (inst. website) </li></ul><ul><li>Blogroll (include websites, sample posts) </li></ul><ul><li>Display latest posts, comments </li></ul><ul><li>Archives by date, subject keyword </li></ul><ul><li>RSS feeds </li></ul><ul><li>Search feature/traffic meter </li></ul><ul><li>Lots of widgets but check access speeds </li></ul>
  6. 6. Choosing where to blog <ul><li>Standalone : </li></ul><ul><li>+ independence, custom, showcase (c.v.) </li></ul><ul><li>- harder to find/keep audience </li></ul><ul><li>Network : (eg network.nature.com, scienceblogs.com. EyeonDNA.com) </li></ul><ul><li>+ existing community (welcome and support), audience, tech work done. </li></ul><ul><li>– lack of individuality, can’t customize, community rules (behaviour, frequency) </li></ul>
  7. 7. How many authors? <ul><li>Single-author </li></ul><ul><li>+ control, clearly you, like a publication </li></ul><ul><li>- harder work to keep up posting, maintain blog </li></ul><ul><li>Group author </li></ul><ul><li>+ share posting load (Sceptical Chymist), mutual support (realclimate.org), each can specialise but blog as whole can be general </li></ul><ul><li>- Less individuality, less “personal” to readers </li></ul>
  8. 8. Building a community <ul><li>Write fairly regularly but not too often </li></ul><ul><li>Open-ended posts but beware direct questions </li></ul><ul><li>Manage comments – respond, encourage, if you want to, don’t be afraid to close an abusive thread (with a comment yourself if you like) </li></ul><ul><li>Comment on other blogs – track your comments and who is commenting on you (trackback) </li></ul><ul><li>Participate in carnivals, memes, theme days, awards (within reason!) </li></ul>
  9. 9. Some community-builders <ul><li>Typepad featured blog http://featured.typepad.com/blogs </li></ul><ul><li>Tangled bank (carnival), see </li></ul><ul><li>http://scienceblogs/com/pharyngula/tangledbank.php </li></ul><ul><li>Sunday Salon http://dhamel.typepad.com/sundaysalon </li></ul><ul><li>NN mapping meme http://blogs.nature.com/london/news/blog/matt/2008/07/03/who-needs-google-maps (but often silly quizzes, polls, jokes etc get picked up the most) </li></ul><ul><li>Regular feature, eg The week on Nature Network, http://blogs.nature.com/nautilus/categories/author_services/nature_network_roundup/ </li></ul><ul><li>Cognitive Daily’s casual Friday http://scienceblogs.com/cognitivedaily/casual_fridays/ </li></ul>
  10. 10. Rights to content <ul><li>Your content . People will copy it whatever you do. Make any specific conditions (eg CCL) clear on blog. </li></ul><ul><li>Other people’s content. Check publisher’s rights policy if you want to copy a lot. Most publishers are happy for a paragraph or so to be copied, but cite the source. </li></ul><ul><li>Other blogs – provide trackback if you can; always state in post the source blog and provide link. </li></ul>
  11. 11. Quality stamps <ul><li>Blogging for peer-reviewed research </li></ul><ul><li>http://www.researchblogging.org/about.php </li></ul><ul><li>(over to Euan) </li></ul>
  12. 12. Standard advice for bloggers <ul><li>Publish for the love of it </li></ul><ul><li>Don't cast your net too broad. Pick a subject you know and can write about with authority. </li></ul><ul><li>Allow comments and debate, turning your readers into contributors and building a community. </li></ul><ul><li>Refer to and recommend other blogs that cover similar or related ground to you. Comment on those blogs. These are the bloggers who are most likely to be interested in your blog; your overlapping readerships and interests will benefit each other and your readers. </li></ul>
  13. 13. Resources <ul><li>What makes a good blog (from 43 folders): </li></ul><ul><li>http://www.43folders.com/2008/08/19/good-blogs </li></ul><ul><li>How to blog, get tenure and prosper (post one of four) </li></ul><ul><li>http://johnhawks.net/weblog/topics/meta/tenure-blog-prosper-2008.html </li></ul><ul><li>Collection of useful articles and resources on science blogging, ranging from how and why to do it to examples of good blogs*: </li></ul><ul><li>http://www.ukrc4setwomen.org/html/raise-your-profile/blogging/ </li></ul><ul><li>* don’t be put off by the “women”, applies to all! </li></ul>
  14. 14. Resources: comments <ul><li>An article from Problogger: </li></ul><ul><li>http://www.problogger.net/archives/2006/02/14/blogging-for-beginners-2/ </li></ul><ul><li>Only 1 out of every 100 readers of this post are likely to interact with it by leaving a comment… </li></ul><ul><li>10 Ways to Increase Comment Numbers on Your Blog </li></ul>
  15. 15. Resources: RSS <ul><li>If I have learned one thing about blogging, it is that RSS is brilliant. </li></ul><ul><li>Advantages of RSS and tutorials: </li></ul><ul><li>http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html http:// www.commoncraft.com/rss_plain_english (video) </li></ul>
  16. 16. About me <ul><li>I am Maxine Clarke, an editor at Nature . </li></ul><ul><li>[email_address] ; http://network.nature.com/profile/maxine </li></ul><ul><li>Nautilus: http://blogs.nature.com/nautilus </li></ul><ul><li>Peer-to-Peer: http://blogs.nature.com/peer-to-peer </li></ul><ul><li>From the Blogosphere (archive of Nature column): http://network.nature.com/blogs/user/maxine </li></ul><ul><li>Please contact me if you want any (low-tech) advice about blogging. </li></ul>

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