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Jurgen reutter mobile marketing intro_buongiorno digital_red apple mixx

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  • PUT MOBILE IN YOUR MARKETING MIX The FUTURE IS THERE!!! FIRST STEP IS DONE. RUSSIA NUMBER #2 in MOBILE INTERNET And number #3 in the world among smartphone penetration of Age under 24!!! THE MELAPHONE = SMARTPHONE
  • TODAY 6,8 bln people in the world PC users / Internet users 1,97 bln (PC/Internet almost growth in 2010 – 14%, in last 10 years - 446% ) Mobile users 5,3 bln / Internet Mobile users 0,58 bln (11% eMarketer)/ 0,7 bln – 1 bln 3G Subscribers – growth in 2010 – 35%) Worldwide Smartphone Market Expected to Grow 55% in 2011 2014 Mobil Internet will lead vs Desctop Internet
  • All GEOSOCIAL DRIVE ALSO MOBILE EVERYBODY TALK ABOUT SOCIAL MEDIA HUB BUT SMARTPHONE OWNERS NUMBER IS BIGGER almost 1 BLN (in last 2 years)
  • http://www.morganstanley.com/views/perspectives/tablets_demand.pdf
  • http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html General Smartphone Usage: Smartphones have become an integral part of users ’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media. 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
  • PayPal is experiencing exponential growth in mobile payments, growing from $24MM in 2008 to over $2B this year, with $7.5B expected in 2013. Source: Niche Retail - http://nicheretail.com/2011/03/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote/ Monday, June
  • Data: Nielsen 2010, eMarketer 2011 Population GKS: Russia 142 MLN UK 61 MLN Population ALL RUSSIA 16+: Russia 120 MLN UK Mobile Subscribers (base of IAB STATISTIC) Russia: 112 mln (16+) UK: 48,5 mln (13+) Mobile Internet users of Mobile Population Russia: 16% - 18 млн #2 numbers after UK in EUROPE UK: 43% - 21 mln Mobile Internet Users RUSSIA PC USER: 33% Smartphone: 9% eMarketer Mobile: 94% EIAA Mediascope Europe 2010, base: 16+ Source: IAB http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/ Population GKS: Russia 142 MLN Mobile Subscribers (base of IAB STATISTIC) Russia: 112 mln (16+) Mobile Internet users of Mobile Population Russia: 16% - 18 млн #2 numbers after UK in EUROPE RUSSIA PC USER: 33% Smartphone: 9% eMarketer Mobile: 94% EIAA Mediascope Europe 2010, base: 16+ Source: IAB http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/
  • Jurgen reutter mobile marketing intro_buongiorno digital_red apple mixx

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