Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple mixx

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HTML5, Clouds Applications, Cases, Global Trends

HTML5, Clouds Applications, Cases, Global Trends

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  • PUT MOBILE IN YOUR MARKETING MIX The FUTURE IS THERE!!! FIRST STEP IS DONE. RUSSIA NUMBER #2 in MOBILE INTERNET And number #3 in the world among smartphone penetration of Age under 24!!! THE MELAPHONE = SMARTPHONE
  • All GEOSOCIAL DRIVE ALSO MOBILE
  • PUT MOBILE IN YOUR MARKETING MIX The FUTURE IS THERE!!! FIRST STEP IS DONE. RUSSIA NUMBER #2 in MOBILE INTERNET And number #3 in the world among smartphone penetration of Age under 24!!! THE MELAPHONE = SMARTPHONE
  • Data: Nielsen 2010, eMarketer 2011 Population GKS: Russia 142 MLN UK 61 MLN Population ALL RUSSIA 16+: Russia 120 MLN UK Mobile Subscribers (base of IAB STATISTIC) Russia: 112 mln (16+) UK: 48,5 mln (13+) Mobile Internet users of Mobile Population Russia: 16% - 18 млн #2 numbers after UK in EUROPE UK: 43% - 21 mln Mobile Internet Users RUSSIA PC USER: 33% Smartphone: 9% eMarketer Mobile: 94% EIAA Mediascope Europe 2010, base: 16+ Source: IAB http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/ Population GKS: Russia 142 MLN Mobile Subscribers (base of IAB STATISTIC) Russia: 112 mln (16+) Mobile Internet users of Mobile Population Russia: 16% - 18 млн #2 numbers after UK in EUROPE RUSSIA PC USER: 33% Smartphone: 9% eMarketer Mobile: 94% EIAA Mediascope Europe 2010, base: 16+ Source: IAB http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/
  • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

Transcript

  • 1. MOBILE MARKETING NEXT GENERATION FOR BRANDS MOBILE INTERNET – A REVOLUTION Juergen Reutter Managing Director UK & International
  • 2. A NEW ERA HAS JUST BEGAN
  • 3. A TURNING POINT IN HOW WE SURF THE WEB
  • 4. MOBILE MARKETING NEXT GENERATION FOR BRANDS AND WHAT ABOUT RUSSIA ?
  • 5.  
  • 6. A YOUNG, ACTIVE MOBILE INTERNET AUDIENCE Source: IAB “ MOBILE MEDIA ” , March 2011, EIAA Mediascope Europe 2010, Russia All 16+
  • 7. A LOOK AT THE BRIGHT FUTURE – MOBILE INTERNET TRENDS
    • “ SoLoMo ” – Social/Local/Mobile Commerce
    • Mobile Health – Consumer led monitoring/diagnosis/wellness
    • Tablets – Rapid enterprise adoption of tablets for productivity
    • Mobile Payments - Changing the way we pay
    • HTML5 – From native applications to web applications
  • 8. MOBILE PAYMENTS – CHANGING THE WAY WE PAY
  • 9. EXAMPLE: STARBUCKS US
  • 10. EXAMPLE: SQUARE US
  • 11. EXAMPLE: CASHLOG – MOBILE PAYMENT WITH BUONGIORNO
  • 12. HTML5: FROM NATIVE APPLICATIONS TO WEB APPLICATIONS
  • 13. HTML5 – WHAT IS IT ALL ABOUT?
  • 14. EXAMPLE: FINANCIAL TIMES WEB APP
  • 15. EXAMPLE: BUONGIORNO’S WIDE RANGE OF WEB APPS
  • 16. Спасибо! [email_address]