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SocialMedia in Marketing<br />Assignment 3<br />Anna Brunner<br />1101817<br />September 2011<br />
… IS …<br />> an internet platform / search engine<br />> which gives answers to ??? <br />> that are formulated as a whol...
stepbystep<br />Think aboutwhatage-group youbelongto: „ask.com“ or „askkids.com“<br />Enteroneofthesewebsitesorusetheavai...
… INCLUDES …<br />askingandansweringquestions<br />bothusefulinformationandentertainment<br />„Questionoftheday“<br />Face...
… IF …<br />You have questions<br />You know<br />You want to know<br />You want to find out<br />You wonder<br />You are ...
… USED BY …<br />on average: women - around 35 years old – US citizen – no college degree – on a regular basis<br />(In 20...
… in Social Media Marketing!<br />Answers in termsofrecommendationscouldbegivenby a companyitselftoproduct/ preference/ qu...
References<br />http://www.ask.com/<br />http://www.askkids.com/<br />http://www.alexa.com/siteinfo/ask.com#<br />http://w...
Mythoughtsto „ask.com“…<br />Itisimportantformeto also statemy personal opinionabout ask.com: <br />So firstof all, I actu...
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ASK.COM

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Transcript of "ASK.COM"

  1. 1. SocialMedia in Marketing<br />Assignment 3<br />Anna Brunner<br />1101817<br />September 2011<br />
  2. 2. … IS …<br />> an internet platform / search engine<br />> which gives answers to ??? <br />> that are formulated as a whole sentence<br />> about actually ALL different kinds of subjects you> could probably think of<br />-no matter if its personal, professional, easy, <br />difficult, silly or serious-<br />> based on information both from the web and from real >people<br />
  3. 3. stepbystep<br />Think aboutwhatage-group youbelongto: „ask.com“ or „askkids.com“<br />Enteroneofthesewebsitesorusetheavailable i-phoneapp<br />Decidewhetheryouwanttogetmore personal answersbychosing „askpeople“ ormoregeneralhitsbyclicking on „Search the web“<br />Choose a categoryor just placeyourquestion in wholesentences<br />Type in yourquestion<br />Eithergettheanswersyouwerelookingfor OR not, thenyoucandecideifyouwanttoformulateyourquestionandaddittothewebsite so thatotherscanreplytoit<br />
  4. 4. … INCLUDES …<br />askingandansweringquestions<br />bothusefulinformationandentertainment<br />„Questionoftheday“<br />FacebookandTwitterpage<br />different searchtools: images, news, video, reference, advancedsearch<br />ask- „behindthescenes“ blog<br />
  5. 5. … IF …<br />You have questions<br />You know<br />You want to know<br />You want to find out<br />You wonder<br />You are bored<br />Youareinterested<br />athome /university/ school/ workforresearch, studyingandfun.<br />
  6. 6. … USED BY …<br />on average: women - around 35 years old – US citizen – no college degree – on a regular basis<br />(In 2007 “ask.com” tried to target a different, younger group by changing e.g. the layout of the website, but did not really work as they still have quite the same average users as back in 2006 and before.)<br />
  7. 7. … in Social Media Marketing!<br />Answers in termsofrecommendationscouldbegivenby a companyitselftoproduct/ preference/ quality/ suggestion -questions > actuallyworks, becauseusersrely on otheruser´sopinionsandexperienceswhichtheyshare on webpageslike „ask.com“<br />(Togive an example: The marketingteamof a hotellocated in Helsinki could type in „Whatisthebesthotel in Helsinki?“ andthengiveunder a fake-accounttheanswerwhichpromotestheirownhotel. People rely on that „real life“ experience.) In myopinionthatcanbe a threat.<br />
  8. 8. References<br />http://www.ask.com/<br />http://www.askkids.com/<br />http://www.alexa.com/siteinfo/ask.com#<br />http://www.netmagazine.com/features/askcom-how-we-built<br />http://www.aqaba-sem.com/search_ed.htm<br />http://www.quantcast.com/ask.com<br />http://insights.chitika.com/2011/ask-com-users-are-the-most-verbose-internet-searchers/<br />
  9. 9. Mythoughtsto „ask.com“…<br />Itisimportantformeto also statemy personal opinionabout ask.com: <br />So firstof all, I actuallyneverheardofitbefore. Atfirstsightthesitelookedquiteinterestingandreasonabletomeso that´swhyI havechosenitasmytopic. After discoveringthesiteanddealingwithitmorecloselymyenthusiasmaboutitfadedfromclicktoclick: I triedit out andtyped in somequestions I was curiousabout but was not very happy withtheoutcome (answers I got). I still prefer Google as a searching engine which simply shows me all matches without filtering them automatically so that I can decide myself what is relevant for me and what is not.<br />On contrary – if you are not searching for serious and reliable information – using ask.com can be a lot of fun! If you just type in any weird question that comes to your mind, I am quite sure, that you will find answers that really make you smile in the “ask-people” section. <br />My conclusion: The right search engine for having some entertainment if you are bored. The wrong website for receiving useful information though.<br />
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