Personal branding

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Short presentation that answers why do we need personal branding and how to do it

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Personal branding

  1. 1. ANNA KAINERInternational Marketing ManagerPersonal Branding
  2. 2. Agenda• Why do we need Personal Branding ?• How the world see us now• Let’s Start !
  3. 3. Why?You think that Iwill say –Be Original !
  4. 4. Why?But, Actually it is very simple !
  5. 5. Why? Ok, Lets Talk Business !Anyone dealings with people, internally and externally, can benefit from socialmedia. If youre dealing with new partners or suppliers, you can check out theircompany profile on Linked-In. Optimize your search! Using Social Media can get you to the relevant andauthentic info instead of the usual marketing texts.If branded properly - then new partners , potential employees and serviceproviders will find YOU!
  6. 6. Why?The last“WHY”, promise !
  7. 7. Just being good isn’t 7good enough
  8. 8. How the world see us now
  9. 9. 9Let’s Start!
  10. 10. Set Up andOptimization
  11. 11. GuidelinesCustom URL: Your Page URL should appear as“http://linkedin.com/in/yourfullname.”Headline: Your current position and latest project.Summary: Your summary should include a brief paragraph summarizing yourwork experience, especially work experience that is relevant for your goalsExperience: Don’t just list the past few jobs you’ve had. The easiest way tocomplete this section is to copy and paste the bullets from your traditionalresume.Keywords: You should flood your entire profile with keywords becausepotential partners and employees will be using site as a search engine. If youshow up first or second, then you may get the opportunity over everyone else.
  12. 12. LinkedIn – Groups
  13. 13. LinkedIn – Groups
  14. 14. LinkedIn – Advanced PeopleSearch
  15. 15. LinkedIn – Advanced CompanySearch
  16. 16. LinkedIn – Advanced CompanySearch
  17. 17. Facebook – Guidelines Set your direct URL Check your privacy settings Get a professional picture Fill in professional details Use BranchOut as the LinkedIn of Facebook Look into Groups and Pages Use Facebook events Share useful content
  18. 18. Facebook – Privacy
  19. 19. Facebook – Branch Out
  20. 20. Facebook – BranchOut
  21. 21. Facebook – BranchOut
  22. 22. Facebook – Pages
  23. 23. Facebook – Groups
  24. 24. Google +
  25. 25. Thank You! International Marketing Manager Personal Branding www.annakainer.comANNA KAINERPersonal Branding

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