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Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
Facebook Practice
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Facebook Practice

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How to work with Facebook for your business

How to work with Facebook for your business

Published in: Education
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  • 1. Anna Kainer
    International Marketing Manager
    SEOWEB-Facebook
  • 2. Real Life Facebook Guide
  • 3. Agenda
    • Facebook Policies and Guidelines
    • 4. Facebook Identities
    • 5. How to create successful Facebook Page
    • 6. Page Insides and Stats
    • 7. Post publishing and “buzz”
    • 8. How to increase the number of fans
    • 9. Learn from other success
    • 10. How to set goals and how to measure
    • 11. Don’t do it at Facebook
    • 12. Integration
  • Facebook Policies and Guidelines
    Do you me ?
    Or how to enter to “Top News”
  • 13. Facebook Policies and Guidelines
    Facts about Facebook that you should know:
    Facebook interest is to deliver to you the most interesting content
    Facebook wish to create a new connections between user and interesting people / brands and groups
    Facebook fitting against SPAM and fake users
  • 14. Facebook Policies and Guidelines
    What is interesting content by Facebook ?
    • Interesting content will be measured by feedback rate
    • 15. Feedback is
    • 16. The number of likes
    • 17. The number of comments
    • 18. The number of “shares”
    • 19. Any new content delivered first to the focus group ( up to 10% of your page members)
    • 20. If your content generate some feedback your post will appear to the next focus group
    • 21. If your content generate more than 50% is will appear at the “Top News”
    • 22. If your content will generate high feedback precent is will apreal at third party users
  • Facebook Policies and Guidelines
    10 of my Friends “likes” my other Friend Status
  • 23. Facebook Policies and Guidelines
    3 of my Friends “likes” my non friend Photo Album
  • 24. Facebook Policies and Guidelines
    1 Famous Friends “likes” my non friend “Shared” Link
  • 25. Facebook Identity
  • 26. Facebook Identity
  • 27. Facebook Identity
    Facts about Facebook that you should know:
    Facebook Profiles is for real persons only
    Facebook Groups is for members
    Facebook Pages is for brands and public figures
  • 28. Facebook Identity– Groups
  • 29. Facebook Identity– Groups
  • 30. Facebook Identity– Groups
  • 31. Facebook Identity– Pages
  • 32. Facebook Identity– Pages
  • 33. Facebook Identity– Pages VS Groups
  • 34. How to create successful Facebook Page
  • 35. How to create successful Facebook Page
    Rules
    Page Name
    Page “Welcome” Tab
    Page “About” Tab
    Page “Discussions”
    Page “Contact Us” Tab
    Page Design
  • 36. How to create successful Facebook Page
    Page Name
    • Include your name
    • 37. Include keywords – Use Google keyword tool
    • 38. Write it in your audience language
    • 39. Make is short
    • 40. Make it reasonable
    • 41. Search Facebook using this keywords
  • How to create successful Facebook Page
  • 42. How to create successful Facebook Page
  • 43. How to create successful Facebook Page
    Page “Welcome” Tab
    • Explain in a few words about the page
    • 44. Explain in a few words why should any user “like” your page
    • 45. What is the benefits of becoming your “fan”
    • 46. Make a killer “call to action”
    Remember that the goal of this tab is to press “like”
  • 47. How to create successful Facebook Page
    Page “About” Tab
    • Tell the users about you and you page
    • 48. Explain in a few words what kind of activity you are going to publish
    • 49. What should fans can expect from you
    Remember that the goal of this tab is
    to make your Facebook fans your customers
  • 50. How to create successful Facebook Page
    Page “Discussion ” Tab
    • Use it for FAQ
    • 51. Start a few threads about major subjects
    • 52. Invite People to contact you there
    Remember that the goal of this tab is
    to make your Facebook fans sure that you are there
  • 53. How to create successful Facebook Page
    Page “Contact us ” Tab
    • Add all your contact info
    • 54. Allow users to submit contact us form
    • 55. Write about the time to response
    Remember that the goal of this tab is
    to make your Facebook fans sure that you are there
  • 56. How to create successful Facebook Page
    Page Design
    • Should be similar to your site design
    • 57. Use all you knowledge about websites to your facebok page
    Remember that the goal of this tab is
    to make your Facebook fans sure that you are there
  • 58. How to create successful Facebook Page
  • 59. How to create successful Facebook Page
  • 60. How to create successful Facebook Page
  • 61. Page Insides and Stats
  • 62. Page Insides and Stats
  • 63. Page Insides and Stats
  • 64. Post publishing and “buzz”
  • 65. Post publishing and “buzz”
    Rules
    1-3 posts every day
    Post facts and knowledge
    Invite people to start discussion “what do you think about”..
    Share your news and updates “ we have a new office” “Happy birthday to Yonir”
    “like” your post
    Invite friends and colleagues to respond
    “Share” post on your wall
    “tag” friends
  • 66. Post publishing and “buzz”
  • 67. Post publishing and “buzz”
  • 68. Post publishing and “buzz”
  • 69. How to increase the number of fans
  • 70. How to increase the number of fans
    Rules
    Suggest you page to friends
    Promote your page at other groups and pages at Facebook
    • Create and Manage a list of relevant pages and groups
    • 71. Contact active users and offer them some reword for posting about your brand
    Invite your customers to become your fan
    Suggest unique deals and offers for your fans
    Create events
    Ask fans to invite their friends to become a fan
    Set a goals with your fans –( if we will reach 1000 fans 20% discount coupon will be posted)
    Create polls “do your cat love you friends?”
    Ask fans to create you next product or name for your product
    Think think think 
  • 72. Learn from other success
  • 73. Learn from other success
    Rules
    Find 10 best pages in your niche
    Follow they activity and get “inspired”
    Use the same applications
    Contact they most active users and ask to promote your product
  • 74. Learn from other success
  • 75. Learn from other success
  • 76. Learn from other success
  • 77. How to set goals and how to measure
  • 78. How to set goals and how to measure
    Rules
    One goal in a time! Choose from the following
    • Increase traffic to your website
    • 79. Brand exposure
    • 80. Increase seals
    • 81. Build online community
    Set what is the desired result (according to your goal)
    • Growth in your traffic for X%
    • 82. Growth in your name mentions and leads
    • 83. Growth in your sales for X%
    • 84. The number of your fans in 3 month will be X
    How can you measure ?
    • Using analytics tools
    • 85. Using Google Alerts and similar
    • 86. Using you Facebook Insides
  • Don’t do it at Facebook
  • 87. Don’t do at Facebook
    Rules
    Don’t over spam the system
    Don’t post to post – use content that really interesting
    Don’t spam others groups and pages
    Don’t tag your friends in photos
    Don’t tag people that not your fans in posts
    Don’t create competitions inside Facebook!
  • 88. Integration
  • 89. Integration
    Facebook Badge
    “Like” box to your site and posts
    Create alias (smart URL)
    Connect to Twitter
    Connect to LinkedIn
    Connect to YouTube
    Connect to SlideShare
    Connect 
  • 90. Integration
    http://www.facebook.com/badges/
  • 91. Integration
    http://developers.facebook.com/docs/reference/plugins/like/
  • 92. Integration
    http://www.facebook.com/username/
  • 93. Integration
    http://www.facebook.com/twitter/
  • 94. Integration
    http://apps.facebook.com/slideshare/slideshows/popular
  • 95. Integration
    http://www.involver.com/
  • 96. Thank You!
    Anna Kainer
    Marketing Manager
    www.annakainer.com
    Anna Kainer
    SEOWEB-Facebook

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