Your SlideShare is downloading. ×
0
Anna Samantha Imperial
MD 070020 ASMPH
The Medical City
Emergency
Department
STEP 1: PRIMARY TARGET
MARKET
 Consists of but not limited to patients:
 From socioeconomic classes A, B and C
 From di...
STEP 2: NEEDS, WANTS AND
DEMANDS OF THE PRIMARY
TARGET MARKET
I want to have quality and affordable care
for my urgent or ...
STEP 3: COMPETITION AND
COMPETITIVE POSITION MAP
 Direct Competitors: St. Luke’s Medical Center,
Makati Medical Center, A...
COMPETITIVE POSITION MAP
Location Brand Price Social
Class
1) The
Medical City
ER
Convenient for
Pasig Residents
Trusted 9...
STEP 4: POSITIONING WITH
PRICE
 The Medical City ER has the most affordable ER
consultation fee.
 Quality health service...
STEP 5: MARKET SIZE
 Customer: The population of Pasig City, as of
May 2000 was 505,058 persons.
 Company: The Medical C...
STEP 6: PRODUCT
The Medical City Special Services:
“The Emergency Department is a 24-hour service
department principally d...
PRODUCT COMPETITORS
Makati Medical Center Emergency Medicine:
At the frontline of medical care
Makati Medical Center´s Eme...
PRODUCT COMPETITORS
Asian Hospital Emergency Medicine:
Providing high-quality emergency care  
Asian Hospital and Medical ...
PRODUCT COMPETITORS
St. Luke’s Medical Center:
The St. Luke’s Emergency Department is composed of a
group of adult emergen...
STEP 7: PROMO
STEP 7: PROMO
STEP 7: PROMO
 Media
 Newspapers
 Magazines
 Internet
 Word of mouth
STEP 8: PRICE
Price
1) The Medical
City ER
980 pesos
2) St. Luke’s
Medical Center
1000 pesos
3) Makati Medical
Center
1030...
STEP 9: PLACE
STEP 10 WINNING STRATEGY
“At the heart of TMC's service philosophy are new
paradigms of hospital care addressing the entir...
Anna Samantha Imperial
MD 070020 ASMPH
Upcoming SlideShare
Loading in...5
×

10 step service product marketing plan imperial

870

Published on

Published in: Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
870
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Who are your direct and indirect competitors and how are you positioned against them (2 maps)
  • Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
  • What is the size of the market from the 3 C perspectives (customer, company and competition)
  • Transcript of "10 step service product marketing plan imperial"

    1. 1. Anna Samantha Imperial MD 070020 ASMPH The Medical City Emergency Department
    2. 2. STEP 1: PRIMARY TARGET MARKET  Consists of but not limited to patients:  From socioeconomic classes A, B and C  From different places  From different age groups  With good health- seeking behavior  Who have a non- urgent/ urgent medical concern
    3. 3. STEP 2: NEEDS, WANTS AND DEMANDS OF THE PRIMARY TARGET MARKET I want to have quality and affordable care for my urgent or non- urgent needs and concern for my health or condition. I need to be taken care of. I should be taken care of. I should be treated well. I deserve good health care.
    4. 4. STEP 3: COMPETITION AND COMPETITIVE POSITION MAP  Direct Competitors: St. Luke’s Medical Center, Makati Medical Center, Asian Hospital  Indirect Competitors: Small hospitals and clinics
    5. 5. COMPETITIVE POSITION MAP Location Brand Price Social Class 1) The Medical City ER Convenient for Pasig Residents Trusted 980 pesos A, B, C 2) St. Luke’s Medical Center Convenient for Quezon City and Makati Residents Trusted 1000 pesos A, B, C 3) Makati Medical Center Convenient for Makati Residents Trusted 1030 pesos A, B, C 4) Asian Hospital Convenient for Muntinlupa/ Alabang Residents Trusted 1200 pesos A, B, C
    6. 6. STEP 4: POSITIONING WITH PRICE  The Medical City ER has the most affordable ER consultation fee.  Quality health service and prompt care is given to all patients who come to the TMC- ER.
    7. 7. STEP 5: MARKET SIZE  Customer: The population of Pasig City, as of May 2000 was 505,058 persons.  Company: The Medical City: “Patient on centerstage”, “Where Patients are Partners”  Competition: Presence of other hospitals with patient quality care and available emergency room services
    8. 8. STEP 6: PRODUCT The Medical City Special Services: “The Emergency Department is a 24-hour service department principally dedicated to immediate and competent first contact care of patients whose conditions require prompt attention. “
    9. 9. PRODUCT COMPETITORS Makati Medical Center Emergency Medicine: At the frontline of medical care Makati Medical Center´s Emergency Department is always ready to provide treatment for patients with acute illnesses and injuries that require immediate medical attention. With state of the art diagnostic equipment and a full arsenal of the latest treatment modalities our highly trained emergency medicine specialists are fully capable of helping patients with all kinds of medical needs.
    10. 10. PRODUCT COMPETITORS Asian Hospital Emergency Medicine: Providing high-quality emergency care   Asian Hospital and Medical Center’s Department of Emergency Medicine provides high-quality care to patients whose life is seriously threatened by disease or trauma.   Patients receive prompt and personalized attention from our team of highly trained emergency medicine specialists and experienced, compassionate nurses and caregivers.
    11. 11. PRODUCT COMPETITORS St. Luke’s Medical Center: The St. Luke’s Emergency Department is composed of a group of adult emergency physicians trained in Emergency Medicine and pediatric specialists with a background in Pediatric Emergency. The Emergency Room sees about 30,000 – 40,000 adults and 12,500 - 15,000 children annually. The Emergency Department can handle medical, surgical and toxicologic emergencies in adults and children 24 hours a day. It is well staffed and equipped with personnel trained in the latest guidelines for adult and pediatric resuscitation. The latest in diagnostic modalities and therapeutics can be made available to patients on a timely basis.
    12. 12. STEP 7: PROMO
    13. 13. STEP 7: PROMO
    14. 14. STEP 7: PROMO  Media  Newspapers  Magazines  Internet  Word of mouth
    15. 15. STEP 8: PRICE Price 1) The Medical City ER 980 pesos 2) St. Luke’s Medical Center 1000 pesos 3) Makati Medical Center 1030 pesos 4) Asian Hospital 1200 pesos
    16. 16. STEP 9: PLACE
    17. 17. STEP 10 WINNING STRATEGY “At the heart of TMC's service philosophy are new paradigms of hospital care addressing the entire continuum of health needs, and the patient as an equal, informed and empowered partner in the pursuit and preservation of health. TMC is accredited by the Joint Commission International (JCI), the world’s most prestigious accrediting body for international health care organizations.”
    18. 18. Anna Samantha Imperial MD 070020 ASMPH
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×