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Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
Danish Election 2011
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Danish Election 2011

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A take on the first 7 days of the Danish election campaign - what the people, the politicians and the media are using the digital tools for. Talk was given at Nordich Tech Politics …

A take on the first 7 days of the Danish election campaign - what the people, the politicians and the media are using the digital tools for. Talk was given at Nordich Tech Politics http://nordic-techpolitics.com in Oslo on September 2nd 2011.

Published in: News & Politics, Technology
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  • Some facts on Denmark, the Danes and our elections Seen through a digital lens: The People’s election The Media’s election The Politicians election
  • We keep our politics and our religion in the closet.
  • 4 years is the maximum term The prime minister has to call an election 21 days before election day. He can do so when ever he wants, where ever he wants = 21 days of campaigning, that can happen at any given time.
  • 4 years is the maximum term The prime minister has to call an election 21 days before election day. He can do so when ever he wants, where ever he wants = 21 days of campaigning, that can happen at any given time.
  • 4 years is the maximum term The prime minister has to call an election 21 days before election day. He can do so when ever he wants, where ever he wants = 21 days of campaigning, that can happen at any given time.
  • Get with people between the elections. Make connections It’s always been about the community building But the community itsself was maninly focused on the party itself
  • 87% have used the internet in the last 3 months 2,6 mio profiles on Facebook = more than half of the adult population have a profile Over 4.500 blog posts a day on 75.000 active blogs 14.000+ on Twitter
  • En kvinde på Iphone bruger lige så meget som en mand på Andriod. 62% of the cellphones sold are smartphones 139% cell phone penetration 7,7 mio. simcards Smartphone users count for majority of mobile data traffic Vi har kortere bindingsperoder end andre lande. Benhård konkurrence
  • http://helleoglars.tumblr.com/
  • People are on and talking Media is sort of Politicians as a whole are still struggeling.
  • Transcript

    • 1. The Facebook election Nordich tech politics 02. september 2011 v. Anna Ebbesen
    • 2. Brief introduction
    • 3. agenda Facts on Denmark The people The politicians And the media…
    • 4. Facts on Denmark and the danes
    • 5. “ Forenings Danmark ”
      • Billede af batminton
    • 6. We’ve kept politics and religion in the closet
    • 7. Danish election gamble 4
    • 8. Danish election gamble 4 21
    • 9. Danish election gamble 4 21 ?
    • 10. Party focus
    • 11. Change is coming - Before and after the web: 53 Communication classic (web as a channel) Sender Web Facillitator Journalists Other types of communication Network communication (web as a platform) Target groups Web/ media/ campaigns/coworkers
    • 12. Danes are online and social 87% have used the internet in the last 3 months 2,6 mio profiles on Facebook = more than half of the adult population have a profile Over 4.500 blog posts a day on 75.000 active blogs 14.000+ on Twitter
    • 13. … and Mobile
    • 14. What are the people up to?
    • 15. Daily discussions on Facebook
    • 16. Often satirical
    • 17. Videos of politicians are now a viral hit
    • 18. Satire on Tumblr #1
    • 19. Satire on tumblr #2
    • 20. Insider talk on #dkpol #fv11
    • 21. What are the politicians doing?
    • 22.
      • c
    • 23. most “get” facebook
    • 24. Some new attempts FB meeting via FB chat
    • 25. most “get” facebook
    • 26. most “get” facebook
    • 27. The unknown candidates paradise
    • 28. The unknown candidates paradise
    • 29. Videos can now spread
    • 30. Apps isn’t the thing – yet!
    • 31. Might be…
    • 32. Gamification – more stunt than impact?
    • 33. What’s up with the media?
    • 34. Tests – last elections most common digital action
    • 35. Trying to be Down with the people
    • 36. Creating more “entertaining” formats
    • 37. Hitting an all time low
    • 38. Still stuck in logos
    • 39. All have turned to blogging
    • 40. Focus on fact-checking
    • 41. Summed up
    • 42.
    • 43. We’re getting there
    • 44. @annaebbesen digitaletanker.dk G+ Anna Ebbesen

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