What the numbers tell us - Dublin Web Summit, 18 Oct 2012

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Numbers on their own don't tell us much but put into context they start develop a meaning and can help us make informed decisions, guide the design and development process as well as bring aspects to life that we otherwise wouldn’t be able to see. Using data and numbers we can create meaningful connections and something to relate to. But it can also help us build experiences that surprise and delight and go further towards achieving our objectives.

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What the numbers tell us - Dublin Web Summit, 18 Oct 2012

  1. 1. What the numbers tell usAnna Dahlström, Web Summit 2012 - Dublin
  2. 2. 12,209
  3. 3. 12,209 days
  4. 4. 12,209 dayssince I was bornnot how we usually refer to our age
  5. 5. 17 May 1979still relies on us converting it based on our own reference points
  6. 6. 33 years5 months2 daysa precise reference & easy to understand
  7. 7. Numbersneed contextwithout it they have very little meaning
  8. 8. Context isdependent on ourunderstandingformats, measures & cultural references
  9. 9. 348 milesdistance between my house & the Royal Dublin Society
  10. 10. 348 milesvisual references aid our understanding
  11. 11. 348 miles 374 milesvisual comparison helps even further
  12. 12. 560 km 602 kmknown measures provide instant reference points
  13. 13. Has to bethe right contextor the numbers become misleading or hard to understand
  14. 14. Big dataeverybody is talking about it
  15. 15. Data scientist“The sexiest job of the 21st century”, Harvard Business Review
  16. 16. Eat & sleep datawhat to use & how it can be used
  17. 17. In decision making
  18. 18. Identifytrends & opportunities Source: www.flickr.com/photos/jorgeq82/4732700819
  19. 19. Guidewhere to start & what to focus on Source: www.flickr.com/photos/dpstyles/3448453466
  20. 20. Measurekpis - what, how & for how long Source: www.flickr.com/photos/mr_t_in_dc/1394718838
  21. 21. Reviewhow we did & what we need to do Source: www.flickr.com/photos/davedugdale/5099605109/in/photostream
  22. 22. In the design process
  23. 23. Analysetell us something about our users Source: www.flickr.com/photos/vrypan/490057546/
  24. 24. Referencewhy & what Source: www.flickr.com/photos/vrypan/490057546/
  25. 25. Validatedesign decisions & approaches Source: www.flickr.com/photos/nomadic_lass/5598218199
  26. 26. As part of products
  27. 27. Communicatemore understandable way Source: ivancash.com/Infographic-of-Infographics
  28. 28. Educatecreating awareness & reach Source: www.slaveryfootprint.org/
  29. 29. Alertreminders, awareness, notifications, warnings Source: www.flickr.com/photos/teraminato/4716125623
  30. 30. Nudgeinfluence online behaviour Source: screenshot hotels.com
  31. 31. Influenceoffline decision making Source: www.bbc.co.uk/news/science-environment-19571053
  32. 32. Reassureratings & reviews, how many others, how many of my friends Source: screenshot hotels.com
  33. 33. Recommendother people who liked this also liked.... this is similar to... Source: www.flickr.com/photos/dcmetroblogger/6574651159
  34. 34. Delightthe cherry on the cake Source: www.uniform.net
  35. 35. Big dataBig potentialit’s a gold mine
  36. 36. Understanding datawhat to use, how it can be used & how to actually use it
  37. 37. “What decisions could we make if we had all the information we need - Harvard Business Review
  38. 38. Thank you. Questions?@annadahlstrom | www.annadahlstrom.com

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