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What the numbers tell us - Dublin Web Summit, 18 Oct 2012
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What the numbers tell us - Dublin Web Summit, 18 Oct 2012

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Numbers on their own don't tell us much but put into context they start develop a meaning and can help us make informed decisions, guide the design and development process as well as bring aspects to ...

Numbers on their own don't tell us much but put into context they start develop a meaning and can help us make informed decisions, guide the design and development process as well as bring aspects to life that we otherwise wouldn’t be able to see. Using data and numbers we can create meaningful connections and something to relate to. But it can also help us build experiences that surprise and delight and go further towards achieving our objectives.

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What the numbers tell us - Dublin Web Summit, 18 Oct 2012 What the numbers tell us - Dublin Web Summit, 18 Oct 2012 Presentation Transcript

  • What the numbers tell usAnna Dahlström, Web Summit 2012 - Dublin
  • 12,209
  • 12,209 days
  • 12,209 dayssince I was bornnot how we usually refer to our age
  • 17 May 1979still relies on us converting it based on our own reference points
  • 33 years5 months2 daysa precise reference & easy to understand
  • Numbersneed contextwithout it they have very little meaning
  • Context isdependent on ourunderstandingformats, measures & cultural references
  • 348 milesdistance between my house & the Royal Dublin Society
  • 348 milesvisual references aid our understanding
  • 348 miles 374 milesvisual comparison helps even further
  • 560 km 602 kmknown measures provide instant reference points
  • Has to bethe right contextor the numbers become misleading or hard to understand
  • Big dataeverybody is talking about it
  • Data scientist“The sexiest job of the 21st century”, Harvard Business Review
  • Eat & sleep datawhat to use & how it can be used
  • In decision making
  • Identifytrends & opportunities Source: www.flickr.com/photos/jorgeq82/4732700819
  • Guidewhere to start & what to focus on Source: www.flickr.com/photos/dpstyles/3448453466
  • Measurekpis - what, how & for how long Source: www.flickr.com/photos/mr_t_in_dc/1394718838
  • Reviewhow we did & what we need to do Source: www.flickr.com/photos/davedugdale/5099605109/in/photostream
  • In the design process
  • Analysetell us something about our users Source: www.flickr.com/photos/vrypan/490057546/
  • Referencewhy & what Source: www.flickr.com/photos/vrypan/490057546/
  • Validatedesign decisions & approaches Source: www.flickr.com/photos/nomadic_lass/5598218199
  • As part of products
  • Communicatemore understandable way Source: ivancash.com/Infographic-of-Infographics
  • Educatecreating awareness & reach Source: www.slaveryfootprint.org/
  • Alertreminders, awareness, notifications, warnings Source: www.flickr.com/photos/teraminato/4716125623
  • Nudgeinfluence online behaviour Source: screenshot hotels.com
  • Influenceoffline decision making Source: www.bbc.co.uk/news/science-environment-19571053
  • Reassureratings & reviews, how many others, how many of my friends Source: screenshot hotels.com
  • Recommendother people who liked this also liked.... this is similar to... Source: www.flickr.com/photos/dcmetroblogger/6574651159
  • Delightthe cherry on the cake Source: www.uniform.net
  • Big dataBig potentialit’s a gold mine
  • Understanding datawhat to use, how it can be used & how to actually use it
  • “What decisions could we make if we had all the information we need - Harvard Business Review
  • Thank you. Questions?@annadahlstrom | www.annadahlstrom.com